Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith creators chosen by data,we get you known, then visitedand run all of it for you.
We focus on the experience of creators attending for the first time and describing the atmosphere from the gate to after the final whistle in their own words, and use it to drive attendance and ticket sales.
44.5%
Of club revenue, nearly half comes from sponsors
Sponsorship as a share of the 175.7bn yen in revenue across 53 J.League clubs. Gate revenue accounts for 16.8%
J.League, 2025 Club Financial Disclosures57.3%
Six in ten fans watch on social, two in ten post
Share who view sports content on social media. Only 17.6% post anything themselves
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)19.9%
What they follow is the club itself
The account type social viewers most often follow: official club accounts
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)15.1%
Individual athletes too: one in six follows one
The second most-followed account type among social viewers: professional athletes. Pundits and former players come in at 4.9%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)8,641yen
The biggest spenders are people under 30
Monthly spend on attending, among people in their teens and twenties. Around 6,000 yen higher than the 50-69 bracket
Hakuhodo Institute of Media Environment, published November 2024 (n=2,394)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
When a first-time visitor talks about the entrance, their seat and the food, it gives people a reason to come besides the price.
02
Official announcements reach only fans. A creator's audience hears from you directly before match day.
03
Bring in a few creators that younger people watch, and you can reach the next generation without overspending.
04
Settle rights in advance, and the posts can run on your official accounts and be turned into ads too.
20M+combined followers
We add entertainment and food creators to the shortlist, aiming for people that those who have never been to a game already watch.
Fully handled
We plan the shooting order from the entrance to the seats, and our team is there on the day. Anti-social-forces checks go into the schedule.
Chosen by data
We look at past brand collaborations too and present a list. Whether a creator reaches the next generation is checked against viewer age. By industry
Reused as ads
We report against visits to the sales page and ticket movement. Posts that take off can also be material for sponsor proposals. Services to combine with
Process
From agreeing the KPIs through selection, filming and posting to reconciling with sales, supported without a break
We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.
We fix the numbers to be tracked in three layers: awareness, attendance (purchase) and sponsorship.
We decide the casting that reaches non-attenders on checked data.
We work back from the dates that can't move, and run it as the point of contact.
Set against the sales numbers, with the posts that grew going into advertising and sponsorship pitches.
What we watchViews, average watch time, profile visits
What we watchSaves, link clicks, arrivals at the sales page
What we watchAverage watch time, subscriptions, return visits
What we watchArrivals at the ticketing page, cost per acquisition
What we watchTickets sold, share of first-time buyers
An example. The category and the size of the catchment change the order.
We'll lay out the approach and cost
FAQ
The starting position differs by governing body. We confirm which framework you sit under first, then build from the hours around the fixture, training and events, where the constraints are lighter.
It can. The lead role isn't anything a player says; it's the experience of attending. Showing the route from the gate to the seat in POV with nobody on camera is another option. Posts are checked before publication, and the standard for replies goes into the contract. See POV video for sport and entertainment as well.
If the measurement is agreed before casting, yes. We prepare a dedicated page, measurement tags on the ticketing site and a social-only coupon code, and report them against the sales data.
The rules apply not to the influencer but to you, as the advertiser. The PR disclosure rules, the contract and the compliance procedure all go on the schedule from the shortlisting stage.
Going after people who have never attended, creators outside the sport actually work better. We put both on the shortlist: people with a strong pull among fans of the sport, and people who visit as somewhere to go at the weekend.
One-offs are fine. We suggest building the casting and measurement pattern on one fixture, then taking those numbers into a season-long plan and sponsorship pitches.
It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.
Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.
Our case studies with sports and entertainment are introduced on the social media management page. Our track record across industries is collected in Works.
Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.
We work with club teams, sports clubs, fitness clubs and gyms alike, because the daily life of training and the facility becomes the material.
In the sports industry, we run social media for a club team.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
