Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTPOV Video Production for Hotels & Ryokan
Check-in, the room, the bath house, breakfast: one continuous video seen through the guest's eyes. We take POV video that needs no talent from concept through filming and editing.
TikTok
Instagram
YouTube
Numbers
38.2%
At ryokan, 60% of rooms sit empty
Room occupancy at ryokan, roughly half that of business hotels (75.3%) and city hotels (74.1%)
Japan Tourism Agency, Overnight Travel Statistics, final figures for 202573.0%
Younger travellers look for destinations on Instagram
Share of 18-24s who use Instagram to search for destinations. TikTok is at 61.9%
Jalan Research Center and Komazawa Women's University, survey on media used before travel, FY2024 (aged 18-24, n=69)31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%, and 27.0% among women in their thirties
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)39.6%
Four in ten inbound visitors watch video before they come
Share of inbound visitors who named video sites as a useful source before departure. Social media is at 43.3%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report54.0%
What gets you chosen is how good the stay itself is
Quality of the accommodation as a factor when younger travellers choose where to go
Jalan Research Center and Komazawa Women's University, March 2025 (aged 18-24, n=69)Issues
01
In a list of near-identical photos, there is no way to convey what you only discover by staying.
The fixWe film and show the things you'd never see unless you stayed, from room turnover to breakfast prep.
02
One location shoot yields about two videos. Four shoots a month isn't possible, and posting stops once the busy season starts.
The fixOne or two batch shoots a month give twelve videos from two hours. Posting continues through the peak.
03
The more polished the footage, the more it reads as an advert. People don't watch to the end, and it isn't there when they choose where to stay.
The fixWe read the winners from saves and average watch time, then repurpose them to plan pages and ads.
04
You pay the job boards and no one applies, and the number of rooms you can sell ends up set by housekeeping and front-desk headcount. What the work is really like never appears on a job posting.
The fixOn the same day we film one video from the staff side and put it on your recruitment page and job ads.
Solution
01
Room turnover, the bath house, breakfast prep. We write out what guests never normally see, then set the shooting order and the number of videos.
02
Entrance, key, door, window, then the bath. We follow the order you actually stay in. Filming on Insta360 means there is nothing to negotiate about faces.
03
One or two batch shoots a month, and two hours gives enough for twelve videos. Cuts of 0.8 to 1.8 seconds set the pace.
04
We read the response from saves and average watch time, then repurpose the winners to paid social and plan pages. The staff-side video filmed the same day goes to your recruitment page and job ads.
What we watchAverage watch time, full-view rate
What we watchSaves, link clicks
What we watchRetention rate, subscriptions
What we watchArrivals at the booking page, cost per booking
What we watchTime on the booking page, direct bookings
Production alone, or production with posting and analysis. Either way.
Results
Hotel / POV
Production and management of vertical video showing room turnover, the breakfast buffet and the bath house in POV.
7m views from 6 videos
Two of them passed a million
Hotel / Glamping
POV video conveying the experience, with the best-performing videos pushed into paid social.
Bookings at 433% year on year
The videos that responded were repurposed as ads: ROAS 701%, ROI 245%
Related example, activity venue
This ran to show the experience before arrival. It is not an accommodation example.
Average watch time 53 seconds
364,000 views, 264,765 accounts reached
Give people the feeling of having stayed, before they stay.
Get that far and nobody compares your rooms on photos any more.
Process
Concept and shoot plan, filming, editing and delivery, all with us. All we ask of the property is the time to film
Phase01
What each video shows is settled one by one before filming.
Room turnover, the bath house, breakfast prep. We list what guests never normally see, and set what the first five seconds show, the order and the number of videos here.
Phase02
The arrangement is simply a camera added to the normal working day.
One operator traces the guest's route, filming outside check-in and breakfast hours. We also offer the split where we lend the equipment and your team films.
Phase03
Editing tightens the pace until people watch to the end.
An editing team that does nothing but vertical video sets the pace with cuts of 0.8 to 1.8 seconds. Music is licensed for commercial use only, and the property always reviews before publication.
Phase04
Not finished at delivery. The one that took off gets worked hard.
Concept to delivery in as little as seven working days. Delivered video includes secondary use, so it goes straight into ads, plan pages, in-house screens and sales material.
FAQ
It comes through without talent. POV moves the lead role from a person to an experience: the camera traces the guest's line of sight, so viewers watch it as though they had walked into that room. If you do want faces, we plan that separately, with consent agreed.
The operation doesn't stop. One operator tracing the guest route gives twelve videos in two hours. Batch shoots happen once or twice a month outside check-in and breakfast hours, so delivery continues through the peak.
Production only is fine. Concept, filming and editing with us, posting and analysis with the property. If you want posting, analysis and monthly reporting included, that becomes a social media management plan.
Start with a single video if you like. For ongoing work there are three plans, five, eight or twelve a month, and trying a volume for one month first is perfectly fine.
At the first meeting we check five things: no-film areas, confidential information, likeness, music and industry rules. We don't film routes where other guests appear, or personal belongings in rooms. Music is limited to tracks licensed for commercial use.
Both. Delivered video includes secondary use, so paid social, plan pages, in-house screens and sales material are all open to you. Swap the subtitles and voiceover and it works in other languages too.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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