Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionPOV Video Production for Hotels & Ryokan
We turn a hotel or ryokan stay, from check-in to the room, the big bath and breakfast, into first-person (POV) vertical short video seen exactly as a guest sees it, and use it to drive direct bookings and branded search. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Doesn't look like an ad, so people watch to the end
The more polished a video is, the more it looks like an ad, and it's forgotten by the time people choose where to stay. POV follows the guest's eyes, gets watched longer than typical reels, and sticks in memory and in saves.
Merit 02
Experience first
Show what photos can't
On booking sites full of similar photos, what you only learn by staying never comes across. POV shifts the focus from a person to the experience, so viewers feel as if they have walked into the room.
Merit 03
No performers
Show the work without showing faces
What housekeeping and front desk work is really like never makes it into a job ad. With POV there are no performers and no staff faces on camera, and applicants see the flow of the work through the staff's eyes before they apply.
Merit 04
Plenty of videos
Build up volume without stopping operations
A typical shoot yields only a few videos. You can't schedule many a month, and posting stops in peak season. POV is filmed in walking order and cut up afterward, so a few shoots give you plenty of videos.
Younger travellers search on social, and what decides it is the stay itself
73.0%
Younger travellers look for destinations on Instagram
Share of 18-24s who use Instagram to search for destinations. TikTok is at 61.9%
Jalan Research Center and Komazawa Women's University, survey on media used before travel, FY2024 (aged 18-24, n=69)31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%, and 27.0% among women in their thirties
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)39.6%
Four in ten inbound visitors watch video before they come
Share of inbound visitors who named video sites as a useful source before departure. Social media is at 43.3%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report54.0%
What gets you chosen is how good the stay itself is
Quality of the accommodation as a factor when younger travellers choose where to go
Jalan Research Center and Komazawa Women's University, March 2025 (aged 18-24, n=69)Why TripClear
Reason 01
Japan's first
A professional POV team
The shoot is handled by the team of the first social media marketing company in Japan to earn official Insta360 partnership. We film in the order a guest stays, from the entrance to the key, the door, the window and the bath, so there's no need to arrange anyone's appearance on camera.
Reason 02
10M+views/month
An organic track record that speaks for itself
We bring the judgment we built growing accounts without ad spend to your property. We pick the winners by saves and average watch time, then put them to work on your room plan pages and in paid ads.
Reason 03
Sharp angles
Hands-on insight across industries
We film what guests don't usually see. Room cleaning, the large bath, breakfast prep: we list the scenes and settle the shooting order and number of videos up front.
Reason 04
Fully handled
From filming to reuse, all in one place
One or two batch shoots a month, with 12 videos' worth from two hours. Posting continues through peak season, and the staff's-eye video shot the same day goes to your careers page and job ads.
POV Image
One example, laid out through the guest's eyes from check-in to breakfast. The actual scenes and their order are set in the shooting plan for each property.
CUT 010–3s
Check-in starts here
AimSays “this is a stay” within the first second
CUT 023–10s
Beyond the curtains, the sea
AimShows the view the way a guest sees it
CUT 0310–22s
First bath of the morning
AimThe space and quiet a photo can't carry
CUT 0422–30s
Stay to see the rest
AimA close that sends viewers to the booking page
Results
Hotel / POV
Production and management of vertical video showing room turnover, the breakfast buffet and the bath house in POV.
7m views from 6 videos
Two of them passed a million
Hotel / Glamping
POV video conveying the experience, with the best-performing videos pushed into paid social.
Bookings at 433% year on year
The videos that responded were repurposed as ads: ROAS 701%, ROI 245%
Related case: a craft workshop
Managed accounts that showed in first person who each visitor came to make something for. This is not an accommodation case.
Average watch time 53 sec
Daily bookings up 27.6% with zero ad spend
Process
Concept and shoot plan, filming, editing and delivery, all with us. All we ask of the property is the time to film
Phase01
What each video shows is settled one by one before filming.
Phase02
The arrangement is simply a camera added to the normal working day.
Phase03
Editing tightens the pace until people watch to the end.
Phase04
Not finished at delivery. The one that took off gets worked hard.
What we watchAverage watch time, full-view rate
What we watchSaves, link clicks
What we watchRetention rate, subscriptions
What we watchArrivals at the booking page, cost per booking
What we watchTime on the booking page, direct bookings
Production alone, or production with posting and analysis. Either way.
FAQ
It comes through without talent. POV moves the lead role from a person to an experience: the camera traces the guest's line of sight, so viewers watch it as though they had walked into that room. If you do want faces, we plan that separately, with consent agreed.
The operation doesn't stop. One operator tracing the guest route gives twelve videos in two hours. Batch shoots happen once or twice a month outside check-in and breakfast hours, so delivery continues through the peak.
Production only is fine. Concept, filming and editing with us, posting and analysis with the property. If you want posting, analysis and monthly reporting included, that becomes a social media management plan.
Start with a single video if you like. For ongoing work there are three plans, five, eight or twelve a month, and trying a volume for one month first is perfectly fine.
At the first meeting we check five things: no-film areas, confidential information, likeness, music and industry rules. We don't film routes where other guests appear, or personal belongings in rooms. Music is limited to tracks licensed for commercial use.
Both. Delivered video includes secondary use, so paid social, plan pages, in-house screens and sales material are all open to you. Swap the subtitles and voiceover and it works in other languages too.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.
Yes. The results section on this page introduces our work with hotels and ryokan. Our track record across other industries is collected in Works.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
