Social Ads for
Hotels & Ryokan

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on a cost cap worked back from OTA commission and on delivery that goes after direct bookings with video showing the stay before it happens, so that hotel and ryokan ad spend turns into direct bookings.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Young women lean on social media to pick trips now

72,273yen

One booking is worth 70,000 yen a head

Travel spend per person per overnight trip in 2025, up 4.2% year on year. It is the starting point for setting a ceiling on ad spend

Japan Tourism Agency, Travel and Tourism Consumption Trend Survey, 2025 annual figures

44.9%

Half of bookings go through an OTA that takes a cut

Share of ryokan bookings coming through OTAs. Direct bookings account for 27.4%, of which 12.6% come from the property's own website

Japan Ryokan Association, FY2025 Survey of Trading Conditions, published December 2025

17.8%

Women under 30 weight social media above all

Share of women in their teens and twenties naming social posts by individuals or travel media as the single most important source when choosing where to go. Overall it is 5.6%

Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for hotels and ryokan

01

Reach people free on weekdays

Show ads only to people who can travel on weekdays or in the off-season, and you have a way to fill rooms on hard-to-sell dates.
02

Send people to your booking page, not an OTA

Link the ad straight to your official booking page, and you avoid paying twice: for the ad and the OTA commission.
03

Decide with booking numbers

Count through to completed bookings, compare angles on a small budget, and put money only behind ads that work.
04

Video that shows how warm the bath is

Video shot from a guest's point of view feels less like an ad, so people watch it to the end.

Four reasons hotels and ryokan choose TripClear for social ads

10M+views/month

Strong in video creative

Rooms, baths, dinner and things to do nearby. We make vertical videos for each angle, property by property.
AI-powered

Creative testing at scale with AI

We test angles at volume with AI and move only the ads that hold up to full delivery. Each month we decide which videos to make next.
Past the click

End-to-end support

We set up tracking on your booking engine in the first month. The most you can pay per direct booking is worked back from OTA commission.
Joined-up channels

A full range of marketing solutions

Posts that did well on your own account, and influencer stay posts, can also run as ads. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From measurement set-up to monthly reporting: how it actually runs for a hotel or ryokan

Delivery design and measurement set-up through creative production, picking the winners and reporting, supported end to end

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Account setup and measurement

Eight tenths of an ad's outcome is settled before it goes live.
3Creative production

The aim isn't one perfect video. It's a set you can test.
4Test campaigns and winner selection

Instead of gambling, we confirm it in the data, then spend.
5Optimise and scale

Budget moves to what works, and it gets swapped before it wears out.
6Reporting and next month's plan

It doesn't end at spend and bookings. It comes with what to make next.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Paid social results at accommodation properties

The social media account of Izura Yukokuinden-ato Onsen

Hotel / Paid Social

Izura Hot Spring

Video that performed well on the managed account, lifted into paid social unchanged.

Revenue at 4-8x ad spend
Bookings up 433% year on year, ROAS 701%, ROI 245%

Which pays better, pushing our OTA listings or going after direct bookings with social ads?

It isn't which pays better; it's what is left per booking, compared on the same terms. OTA bookings stack payment fees and coupon funding on top of the base rate. That is exactly why we fix the ceiling for a direct booking first.

Our booking engine is on another domain. Can bookings still be measured through to completion?

In most cases, yes. In month one we check whether tags can be installed and parameters carried through, and where they can't we substitute bookings on a social-only rate plan or a coupon code.

What budget can we start on, and how is the fee structured?

You can choose between fully performance-based and management-fee based. Performance-based where the conversion completes online; a management fee for awareness or a concentrated push over a set period. There is more on the social ads pricing page.

Can we pause in the busy season and advertise only in the quiet months?

Advertising only in the quiet months is what we would suggest. Filling days that fill anyway does less than pushing at empty weekdays and quiet seasons. We set the peaks and pauses by the days of the week where occupancy drops.

We have no video to advertise with. Can you film it?

Filming is ours to handle. You can put someone on camera, or have one operator trace the guest route in POV. With POV a batch shoot outside your busy hours is enough, and scenes can be swapped out freely. For how we film, see POV video for hotels and ryokan.

Have you run Social Ads Management for accommodation before?

At Izura Yukokuinden-ato Onsen, revenue came in at four to eight times ad spend and bookings at 433% year on year. The figures are in the case section on this page.

Case studies with hotels and ryokan are shown in the results section on this page and in Works.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

View the full service lineup

Get in touch

Social ads for
hotels and ryokan.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Social Ads forHotels & Ryokan

Results

Young women lean on social media to pick trips now

4 benefits of social ads for hotels and ryokan

Reach people free on weekdays

Send people to your booking page, not an OTA

Decide with booking numbers

Video that shows how warm the bath is

Four reasons hotels and ryokan choose TripClear for social ads

Strong in video creative

Creative testing at scale with AI

End-to-end support

A full range of marketing solutions

Creative that moves people

From measurement set-up to monthly reporting: how it actually runs for a hotel or ryokan

1Inquiry and quote

2Account setup and measurement

3Creative production

4Test campaigns and winner selection

5Optimise and scale

6Reporting and next month's plan

For accommodation, the platform mix, and what we watch on each

Performance-based or management fee — choose whichever suits your product and your goal

Pure performance-based

Management fee

Paid social results at accommodation properties

Izura Hot Spring

Questions we are often asked by hotels and ryokan

Other support for hotels and ryokan, and social ads in other industries

Other services for hotels and ryokan

Social ads in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Social ads forhotels and ryokan.Get in touch,we're always happy to talk

Social Ads for
Hotels & Ryokan

Every social marketing service can be taken
on its own or in combination

Social ads for
hotels and ryokan.
Get in touch,
we're always happy to talk