Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short vertical videos,we get you seen, then chosenand run all of it for you.
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Doggies outfit customs
250K views
Kitaibaraki, Ibaraki
Izura Hot Spring
906K views
View counts are from TikTok as of October 2026
We focus on the experience of relaxing in a hotel or ryokan's rooms, baths and meals, and on the process of preparing the food and getting each room ready. We use this to build brand recall, drive sales and support hiring.
Avg. save rate
3.8×
Avg. watch time
5×
Avg. branded searches
+68%
73.0%
Younger travellers look for destinations on Instagram
Share of 18-24s who use Instagram to search for destinations. TikTok is at 61.9%
Jalan Research Center and Komazawa Women's University, survey on media used before travel, FY2024 (aged 18-24, n=69)31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
Vertical videos reach people who have never heard of you through recommendation feeds, and send them straight to your official site.
02
Tie profile visits and link clicks to tracking on your site, and you can see which video drove bookings.
03
A job ad can't show housekeeping or front desk work, but videos from the staff's point of view show the work itself.
04
Hand off planning, filming, editing and posting, and you can keep a steady pace even in peak season.
3.8×
POV episodes pack scenes guests never see, like room cleaning and breakfast prep, into shots of 1 to 2 seconds. POV Studio
Fully handled
TikTok for discovery, Instagram for consideration, your official site for the booking, with direct bookings reported every month.
Japan's first
One camera operator from an official Insta360 partner follows the guest's route and captures 12 videos' worth in two hours. POV Studio
10M+views/month
For your property too, we check drop-off and completion rate on every video, and carry the angles that work into the next plan.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Video cases
See all
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Doggies outfit customs
250K views
Kitaibaraki, Ibaraki
Izura Hot Spring
906K views
View counts are from TikTok as of October 2026
Process
Design, concept, filming, editing, posting and analysis, all from one partner and shaped to how the property runs
We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.
It starts with which rooms, when, and filled by whom.
What guests never normally see gets mapped out first.
The material collects from a camera added to the normal working day.
Editing tightens it to a pace people watch to the end.
We put into words why something grew, and why something didn't.
What we watchAverage watch time, full-view rate, taps through
What we watchSaves, profile visits, link clicks
What we watchRetention rate, subscriptions, branded search
What we watchDirect bookings, OTA share, average room rate
What we watchReview volume and rating, traffic to the booking page
It's one example; with a different room count or an existing team, the order changes.
Price
Social media management / POV video production
JPY 300,000/month and up
Pricing moves with the number of videos and the ideas behind them
We'll lay out the approach and cost
Results
Hotel / SNS Account
Managed TikTok and Instagram showing the property, the rooms and the sea-view bath house in POV video.
10,000 followers in 4 months
Two videos past a million views, one at five million on YouTube. Bookings came through TikTok
Related example — paid social at an accommodation property
Video that performed well on the managed account, lifted into advertising unchanged.
Revenue at 4-8x ad spend
Bookings up 433% year on year
FAQ
No faces needed. POV filming holds the camera at eye level and shows the hands, and it works without anyone playing a part. Where people do appear, the purpose and the platforms are agreed in writing. There is a fuller explanation on POV video for hotels and ryokan.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.
The volume holds. Filming is one or two batch shoots a month, and two hours gives twelve videos' worth. It gets spread across one or two months of posting, so a month without a shoot doesn't stop the posts.
There is. Filling the rooms and keeping the margin are two different things. Keep the OTAs as a channel, and every one of those rooms sold through your own site instead is revenue with no commission taken out.
The first things we touch are the measurement tags on the official site and booking engine, and the rate plan pages. After that we report profile visits, booking page arrivals and direct bookings monthly.
We take existing accounts over as they are. Followers and past posts stay; the profile, pinned posts and content formats get rebuilt. If you want to bring it back in-house later, we're happy to discuss that too.
It depends on the property and the platform, but in our experience the format that grows starts to show at around three months. We share the early numbers per post from month one, and report the working format and the next moves in month three.
Yes. The results section on this page introduces our work with hotels and ryokan. Our track record across other industries is collected in Works.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
