Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short social videos,we build a system that brings in applicantsand run all of it for you.
We focus on the working day of housekeeping, front desk and kitchen staff and the back of house of a hotel or ryokan, and use it to bring in applications from people job boards never reach.
TikTok
Instagram
YouTube
Meta ads
Official LINE accountGraduate applications at a hair salon
30x
Part-time applications at a restaurant
370 applicants
Total views across accounts we run
500M+
77.5%
Eight in ten hotels post a vacancy and get no applications
Share of city and resort hotels who said they receive no applications against their vacancies. For ryokan it is 61.8%
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (n=363)59.0%
The staffing shortage is the worst of any sector
Share of ryokan and hotels reporting a shortage of non-permanent staff. The highest of any sector
Teikoku Databank, Survey of Corporate Labour Shortages, October 202555.4%
Once in: Over half leave within three years
Share of university graduates joining accommodation and food service who leave within three years. For school leavers it is 64.7%
Ministry of Health, Labour and Welfare, Turnover Among New Graduates, October 202520.0%
The top reason for leaving: not getting to do the work they wanted
The top reason for leaving given by people who moved from accommodation to another industry. Physical demands follow at 16.7% and mental strain at 14.0%
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (N=300)21.8%
Within the industry, they move for family reasons and pay
The second reason for moving within the accommodation industry: dissatisfaction with pay. Family circumstances leads at 22.7%
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (N=119)36.4%
Four in ten high-turnover properties run no training
Share of properties with turnover above 15% who said they run no training aimed at retention
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (N=143)
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
01
On social media, your videos reach people who could work at your property but never look at job ads.
02
People who have watched a day of housekeeping or front desk work on video find far fewer surprises once they start.
03
Job seekers look up your property on social media before applying. Showing the workplace there gives them the final push.
04
Hands making up a guest room or a staff room with the staff meal let guests peek behind the scenes too.
10M+views/month
We put into words why long-serving staff stay and the inconveniences worth showing up front, then film housekeeping, front desk and kitchen work. POV Studio
Results-based
Videos that perform are targeted at commuting distance and people considering relocating, with budget shifted by cost per application. See pricing
Through to hire
LINE keeps you in touch with people who aren't ready to apply, and handles interview scheduling and reminders.
Tied to marketing
On the same day as the promotional shoot of your property, we also film the staff side. Services to combine with
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
Strategy, filming, the landing page, advertising and LINE, all held by us rather than split up
We learn about your hiring situation and walk you through the next steps.
It starts with which roles, and how many people short.
We film the working day without staging it.
We put the place applications land in order first.
Delivery starts as little as ten working days after filming.
Budget collects on the videos that got a response.
What we watchViews, average watch time, traffic to the landing page
What we watchProfile visits, saves
What we watchRetention rate, views among applicants
What we watchCost per application, arrivals at the landing page
What we watchApplications, LINE follows, interview rate
The set-up is only an example. The roles you are hiring for and the commuting area change the order.
All of this,
Ad spend is billed at cost.
| TripClearPay for results only | Job boardsPay-to-list | Typical ad agency |
|
|---|---|---|---|
| Agency |
¥0 | Listing |
Around 20% |
| Fixed |
¥0 | Charged per |
Often |
| Months with |
¥0 | Listing fee |
Fees |
| Middleman |
None | The board's |
None |
| Video, LP |
All |
Job ad copy only | Often arranged |
| After |
Your account and LINE remain |
Contact |
Depends on contract |
The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.
We'll lay out the approach and cost
FAQ
The recruitment video and account can be kept separate from the marketing ones. What appears is only the work as it functions. Where filming may happen is agreed before anything starts.
It can, without faces. POV (first-person) filming holds the camera at eye level and shows the hands, so the reality of the work comes through without anyone's face, and if someone leaves, the scene can be swapped out on its own. Consent from anyone appearing is taken in writing. How we film is set out on POV video for hotels and ryokan.
No need. A board's role is reaching people looking right now. We keep that and add a way in that reaches people before that point.
Hiring from further afield is included. Staff accommodation, meals and how people spend their days off always go into the plan. Advertising can be targeted by area, split between commuters and relocators.
We can't promise a number. We turn applications, cost per application and interview rate into figures over a three-month test period and report them as they are.
It can. Footage from inside the property shot for marketing transfers straight to the recruitment side. Once the volume and the formats start mixing, we suggest splitting the accounts.
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.
Our case studies with hotels and ryokan are introduced on the social media management page. Our track record across industries is collected in Works.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
