Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSystem Integration for Hotels & Ryokan
The losses aren't happening in acquisition; they happen just before the booking. We take on channel manager configuration, LINE integration and ad measurement for accommodation.
Official LINE account
Meta ads
Numbers
44.9%
Of ryokan bookings, nearly half come through OTAs
Share of ryokan bookings coming through OTAs. An all-time high
Japan Ryokan Association, FY2025 Survey of Trading Conditions, published December 202527.4%
Direct bookings: one in four
Share of direct bookings, including the official site and the phone. Of those, 12.6% come from the property's own website (FY2024)
Japan Ryokan Association, FY2024 Survey of Trading Conditions4sites
Only four of eighteen OTAs publish their commission
Number of Japanese and overseas OTAs disclosing their commission, out of the 18 sites surveyed
Kanko Keizai Shimbun, 20th Survey of Online Travel Booking, January 202672,273yen
One booking is worth 70,000 yen a head
Travel spend per person per overnight trip in 2025, up 4.2% year on year. Whatever shifts to direct selling stays with you
Japan Tourism Agency, Travel and Tourism Consumption Trend Survey, 2025 annual figures38.2%
At ryokan, 60% of rooms sit empty
Room occupancy at ryokan. Whether you can sell the empty stock yourself is what separates the margins
Japan Tourism Agency, Overnight Travel Statistics, final figures for 2025Issues
01
Every room sold means opening several admin screens. The systems exist to join them up; instead a person is doing it.
The fixWe take on the stock, rate and plan configuration and the OTA connections, and the manual work disappears.
02
Someone watches the video and decides to stay, then loses the feeling while hunting for the right rate plan. LINE isn't connected to the booking engine either.
The fixWe build a path straight from the rich menu to the booking engine, so nobody has to hunt for a plan.
03
Without measurement on the official site and the booking engine, there is no telling how many bookings the ad spend added.
The fixWe install the pixel on the official site and the booking engine and measure completed bookings.
Solution
01
The channel manager, the booking engine, the OTAs, LINE and the advertising. We look at what you have and identify what is being updated by hand.
02
Stock, rate and plan configuration and the OTA connections are ours. From the LINE rich menu, we build a path straight to the booking engine.
03
We install the Meta pixel on the official site and the booking engine and measure completed bookings. Re-delivery goes only to people who dropped off at the booking page.
04
We keep the LINE messaging and monthly reporting running, and feed the paths that grew back into the social media and advertising so the acquisition side improves too.
What we watchTime spent updating, double bookings
What we watchDirect bookings, OTA share, average room rate
What we watchFollowers gained, bookings via LINE
What we watchCompleted bookings, cost per booking
What we watchTotal commission paid, revenue per booking
For tools not listed, we look at the specification and answer on whether integration is possible.
Process
What we need is account details for the tools you use. Beyond that, tell us how the front desk works
Phase01
We identify what you use and where things get updated by hand.
The channel manager, booking engine, OTAs, LINE and ad accounts. We check the state of each and judge whether anything needs replacing or whether configuration and integration are enough.
Phase02
We make finding the property and booking it one continuous line.
We draw up and share a diagram of what social, advertising, LINE, the booking engine and the OTAs each handle and how the data moves. What gets counted as a conversion is decided and proposed here too.
Phase03
Configuring the admin screens is ours alone to handle.
Stock, rate and plan configuration and the OTA connections, syncing with the booking engine, connecting LINE to the booking system, configuring the Meta pixel. All of that we do ourselves.
Phase04
We put real bookings through before switching over.
Test bookings confirm how stock decrements, how it reflects to each OTA, how the front desk is notified and what the guest receives. Launch comes after the operating manual is handed over.
Phase05
After launch we keep adjusting against the direct booking share.
We run the LINE messaging and deliver monthly reporting on bookings and conversions. The paths that grew go back into the social media and advertising, so the acquisition side improves too.
FAQ
Yes. We build around what you use: TL-Lincoln, Neppan, Temairazu, Beds24, AirHost and the rest. Booking and guest data carry over. We only recommend switching when it is clearly less work.
Just one area is fine. Only the initial channel manager configuration and OTA connections, only the LINE and booking system integration, only the Meta pixel. We take one-off work like that.
No. In our view they stay, as the channel that supports occupancy. We put the route from social, LINE and advertising through to the booking engine on your official site in order, and grow the bookings that carry no commission.
That depends on your OTA contracts. What we propose isn't moving the price but differentiating with direct-only benefits, like room selection or early check-in. Take the interpretation of the clauses to a specialist.
The schedule depends on tidying the rate plan structure and whether data needs migrating. Configuration and integration alone takes from a few weeks; beyond that we plan to the scope. The admin work happens on our side, and trading is never interrupted.
The initial configuration and build is a one-off priced to the work involved, and running it is monthly. Proposals are free; we put it together after hearing about your tools and how you work.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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