Social × Video Marketing
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Travi Travel App Company information MissionPOV Video Production for Restaurants & Bars
We turn the walk from the curtain to the table and the hands finishing a plate at the grill into first-person (POV) vertical short video seen as the diner and the cook see it, and use it to drive restaurant visits and bookings. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
The cooking stops the scroll, not the finished plate
The prettier the food shot, the more it looks like an ad, and it gets scrolled past among similar photos. POV that follows the cooking from the cook's hands carries the steam and the sound, and people tend to watch it to the end.
Merit 02
Fast turnaround
Post in time for your quiet hours
Filling empty lunch and weekday seats usually comes down to discounts. With POV, the gap between filming and posting is short, so a lunch dish or a seasonal special can go out right when you have tables to fill.
Merit 03
No performers
Show a day in the kitchen without showing faces
Job ads only let people compare pay and shifts, so new hires learn how busy the kitchen is after they join. POV shows no one's face, and lets you show the whole day from prep onward as it really is.
Merit 04
Plenty of videos
Build up volume without pausing service
Prep before opening, rush hours after. If someone has to stop and hold a camera, a few videos a month is the limit. POV films the usual work with a body-worn camera, so a few shoots give you plenty of videos.
People find restaurants on social and video.What restaurants post, though, is announcements
80.8%
Gen Z find restaurants on social and video
Share who come across restaurants they are interested in on social and video platforms. For research, Instagram is at 67.5% and TikTok at 46.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)71.7%
The information comes from Reels and short video
Share who said they get restaurant information from Reels and short video
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)75.0%
Images and video beat text, and they're faster
Share who said images and video are more efficient than text when looking for somewhere to eat
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)71.2%
A place that catches the eye gets saved on Instagram
Where people most often save restaurants they find. Saving to Google Maps comes in at 61.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)79.6%
What restaurants post, though, is announcements
The most common thing restaurants post on social: opening days and hours. New menu announcements follow at 72.9%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)48.3%
Only half of them see any effect
Share of restaurants who feel Instagram is doing something for footfall and awareness. Usage itself is at 79.1%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)Why TripClear
Reason 01
Japan's first
A professional POV team
We are the first social media marketing team in Japan to become an official Insta360 partner. We film from two first-person views, the diner's eyes and the cook's hands, so no one has to be asked to appear on camera.
Reason 02
10M+views/month
An organic track record that speaks for itself
Saves and average watch time are how we spot the winners, a yardstick honed running accounts without ad spend. The dishes that get a response go into ads targeted at the hours when tables sit empty.
Reason 03
Sharp angles
Hands-on insight across industries
Signature dishes, prep steps, the plate meant to fill lunch seats. We choose the moments to show together with you, and set the shooting order and number of videos before the shoot day.
Reason 04
Fully handled
From filming to reuse, all in one place
We shoot once or twice a month during prep and quiet hours, getting 12 videos' worth from two hours. For multiple locations we film shared and location-specific cuts separately, and the prep video goes to your job ads.
POV Image
One example, laid out from the guest's seat, from walking in to the first bite. The actual scenes and their order are set in the shooting plan for each restaurant.
CUT 010–3s
Tonight, this place
AimStarts from the guest's view to stop the scroll
CUT 023–10s
Cooked after you order
AimShows the cooking from the closest seat
CUT 0310–22s
Served with the steam
AimGives the sizzle the longest screen time
CUT 0422–30s
Book from our profile
AimCuts just before the bite and points to booking
Results
Pudding / POV
Vertical video showing the back of a pudding workshop in POV. One of them passed a million views on its own.
Over 2m views a month from 4 posts
2,300 new followers, 1,424 saves
Kitchen Car / POV
A day in the life of a food truck touring events across Japan, in first person. The heat of the venue and the sound of cooking take the lead.
460,000 views on TikTok in a week
370,000 on Instagram (weekly figures, February 2026)
Process
Concept and shoot plan, filming, editing and delivery, all with us. All the restaurant provides is the time to film
Phase01
Which moment of which dish to show gets decided before filming.
Phase02
The arrangement is simply a camera added to the usual prep and service.
Phase03
We tighten it until people watch to the end.
Phase04
After delivery, the one that got a response gets worked hard.
What we watchAverage watch time, full-view rate
What we watchSaves, taps through to maps and bookings
What we watchRetention rate, subscriptions
What we watchCompleted bookings, cost per visit
What we watchMap saves and directions, applications
Production alone, or production with posting and analysis. We take on both.
FAQ
It comes through without talent. POV moves the lead role from a person to an experience: the camera traces the diner's line of sight and the chef's hands, so it feels like sitting at that counter. If you do want faces, we plan that separately.
You don't need to spare anyone. We work around prep and the quiet hours, with one operator tracing the cooking and the diner's route. Two hours gives twelve videos' worth, so one or two batch shoots a month keeps eight posts a month running.
Confidentiality is the first line we draw. At the first meeting we check five things: no-film areas, confidential information, likeness, music and industry rules. Recipe sheets that reveal ratios, delivery paperwork and tables with other diners are not filmed.
Production only is fine. Concept, filming, editing and delivery with us, posting and comment handling with the restaurant. If you want posting and analysis included, that becomes a social media management plan for restaurants.
You can start with a single video. For ongoing work there are three plans: five, eight or twelve videos a month. The restaurant work we have done is on this page.
Case studies with restaurants are shown in the results section on this page and in Works.
All three. Secondary use is included, so they transfer to paid social, your Google Business Profile, booking pages, storefront screens and job postings. Swap the subtitles and they work in other languages too.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support restaurants. For the company profile, see Company.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
