Social × Video Marketing
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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTPOV Video Production for Restaurants & Bars
Ducking under the noren and finding your seat, and the hands working the teppan. Both filmed in first person, with no talent, from concept through filming and editing.
TikTok
Instagram
YouTube
Numbers
80.8%
Gen Z find restaurants on social and video
Share who come across restaurants they are interested in on social and video platforms. For research, Instagram is at 67.5% and TikTok at 46.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)71.7%
The information comes from Reels and short video
Share who said they get restaurant information from Reels and short video
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)75.0%
Images and video beat text, and they're faster
Share who said images and video are more efficient than text when looking for somewhere to eat
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)71.2%
A place that catches the eye gets saved on Instagram
Where people most often save restaurants they find. Saving to Google Maps comes in at 61.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)79.6%
What restaurants post, though, is announcements
The most common thing restaurants post on social: opening days and hours. New menu announcements follow at 72.9%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)48.3%
Only half of them see any effect
Share of restaurants who feel Instagram is doing something for footfall and awareness. Usage itself is at 79.1%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)Issues
01
The swings by day and time are large, and the usual fix for a quiet hour leans on price.
The fixWe film the dish that fills the seats you want filled at lunch, then push it into ads targeted at the hours you're quiet.
02
Prep before opening, peak after. Filming in a way that stops service gives you two videos a session.
The fixOnce or twice a month, timed to prep and the quiet hours. Two hours gives twelve videos.
03
A beautifully shot dish reads as an advert on its own. Among rows of similar photos, the thumb keeps moving.
The fixWe show the cooking itself through two first-person views: the chef's hands and the diner's eyes.
04
On a job posting everyone looks the same on pay and shifts. How busy the kitchen gets and how breaks actually work never appear, so people leave once they find out.
The fixWe film one video from the staff side, starting with prep, and use it in your job ads.
Solution
01
The signature dish, the prep, the plate that fills your quiet seats. We pick the moments to show, then set the order and the number of videos.
02
Filmed from two first-person views, the diner's eyes and the chef's hands. Because we use Insta360, no concept ever stalls over who is willing to be on camera.
03
Filming happens once or twice a month in the quiet hours, and two hours is enough for twelve videos. For multi-site groups we film cross-site cuts and site-specific cuts separately.
04
We read the response from saves and average watch time, then repurpose winners to your booking page and to ads targeted at the hours you're quiet. The staff-side video filmed during prep is material for recruiting.
What we watchAverage watch time, full-view rate
What we watchSaves, taps through to maps and bookings
What we watchRetention rate, subscriptions
What we watchCompleted bookings, cost per visit
What we watchMap saves and directions, applications
Production alone, or production with posting and analysis. We take on both.
Results
Pudding / POV
Vertical video showing the back of a pudding workshop in POV. One of them passed a million views on its own.
Over 2m views a month from 4 posts
2,300 new followers, 1,424 saves
Kitchen Car / POV
A day in the life of a food truck touring events across Japan, in first person. The heat of the venue and the sound of cooking take the lead.
460,000 views on TikTok in a week
370,000 on Instagram (weekly figures, February 2026)
You are already posting plenty of announcements.
What's missing is what happens inside the restaurant every day.
Process
Concept and shoot plan, filming, editing and delivery, all with us. All the restaurant provides is the time to film
Phase01
Which moment of which dish to show gets decided before filming.
The signature dish and the prep behind it, the last drink of the night, the walk in from the door. We lay out the candidates, then set the first five seconds, the order and the number of videos.
Phase02
The arrangement is simply a camera added to the usual prep and service.
One camera operator traces the hands at the pass and the diner's route, at times that sit with prep and the quiet hours. Diners at their tables and delivery paperwork stay out of frame. That's the agreement.
Phase03
We tighten it until people watch to the end.
Cuts of 0.8 to 1.8 seconds set the pace, while oil spitting and ice knocking never get buried under music. Anything on screen is checked against the Act against Unjustifiable Premiums and Misleading Representations before it goes out.
Phase04
After delivery, the one that got a response gets worked hard.
Concept to delivery takes as little as seven working days. Secondary use is included, so it can be reused in ads, on your Google Business Profile, on booking pages, storefront screens and job postings.
FAQ
It comes through without talent. POV moves the lead role from a person to an experience: the camera traces the diner's line of sight and the chef's hands, so it feels like sitting at that counter. If you do want faces, we plan that separately.
You don't need to spare anyone. We work around prep and the quiet hours, with one operator tracing the cooking and the diner's route. Two hours gives twelve videos' worth, so one or two batch shoots a month keeps eight posts a month running.
Confidentiality is the first line we draw. At the first meeting we check five things: no-film areas, confidential information, likeness, music and industry rules. Recipe sheets that reveal ratios, delivery paperwork and tables with other diners are not filmed.
Production only is fine. Concept, filming, editing and delivery with us, posting and comment handling with the restaurant. If you want posting and analysis included, that becomes a social media management plan for restaurants.
You can start with a single video. For ongoing work there are three plans: five, eight or twelve videos a month. The restaurant work we have done is on this page.
All three. Secondary use is included, so they transfer to paid social, your Google Business Profile, booking pages, storefront screens and job postings. Swap the subtitles and they work in other languages too.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT