Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short social videos,we build a system that brings in applicantsand run all of it for you.
We focus on the working day in the kitchen and on the floor and the atmosphere of the restaurant from prep to close, and use it to bring in applications from people job boards never reach.
TikTok
Instagram
YouTube
Meta ads
Official LINE accountGraduate applications at a hair salon
30x
Part-time applications at a restaurant
370 applicants
Total views across accounts we run
500M+
58.6%
Six restaurants in ten are short of part-time and casual staff
Share of restaurants reporting a shortage of non-permanent staff. The second highest of any sector
Teikoku Databank, Survey of Corporate Labour Shortages, January 202610.0×
Ten firms compete for every restaurant manager
Jobs-to-applicants ratio for restaurant managers. Front-of-house roles sit at 5.0, so five firms compete for each candidate
Ministry of Agriculture, Forestry and Fisheries and Ministry of Health, Labour and Welfare, Labour-Saving Investment Plan: Food Service, June 202564.7%
Of school leavers who join, two in three leave within three years
Turnover within three years among school leavers joining accommodation and food service. For university graduates it is 55.4%
Ministry of Health, Labour and Welfare, Turnover Among New Graduates, published October 202574.4%
At peak, nobody comes without a higher hourly rate
Share of food service companies who plan to advertise with an hourly premium at peak. The average premium is 5.4%
Mynavi, Corporate Survey on Part-Time Recruitment, November-December 2024 (n=1,500, weighted by sector)2.19m yen
Value added per head is the ceiling on pay rises
Value added per employee in food service. Less than a quarter of the 9.17m yen all-industry average, so you can't win on hourly rate alone
Ministry of Agriculture, Forestry and Fisheries and Ministry of Health, Labour and Welfare, Labour-Saving Investment Plan: Food Service, June 202580.8%
People looking for work find restaurants on social and video too
Share of Gen Z who come across restaurants they are interested in on social and video platforms. A place seen as a customer becomes a place to apply
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
01
Job ads get you compared with nearby restaurants on a few dozen yen. On social media, your name reaches people before they start looking.
02
Applicants see how busy the kitchen is and how breaks work on video first, so people who wouldn't fit drop out before applying.
03
Spot workers and listing fees leave nothing behind, but posts and followers stay with your restaurant.
04
Prep work and the staff meal are scenes diners are curious about too, so the videos can bring people in to eat.
10M+views/month
We work with the manager to put into words why long-serving staff stay, then film prep through peak hours without hiding anything. POV Studio
Results-based
Ads are targeted by radius from the restaurant and by age, and can be paused month by month. See pricing
Through to hire
Scheduling and reminders happen inside LINE, built on the assumption that contact will drop off.
Tied to marketing
Combined with social media management or influencer PR, your restaurant's fans become a way in for applicants. Services to combine with
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Japan National Stadium, Tokyo
Iwasaki Honpo
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
All the site provides is the time to film
We learn about your hiring situation and walk you through the next steps.
It starts with who is missing, and in which hours.
We film the flow of service as it is.
We build the place applications land first.
We deliver as little as ten working days after filming.
Budget moves to the videos that are working, and keeps cycling.
What we watchViews, average watch time, profile visits
What we watchSaves, link clicks, DMs
What we watchCost per application, applications
What we watchArrivals at the landing page, form completion rate
What we watchInterview rate, attendance on the day
This set-up is just one example. The roles you are hiring for and the number of sites change the order.
All of this,
Ad spend is billed at cost.
| TripClearPay for results only | Job boardsPay-to-list | Typical ad agency |
|
|---|---|---|---|
| Agency |
¥0 | Listing |
Around 20% |
| Fixed |
¥0 | Charged per |
Often |
| Months with |
¥0 | Listing fee |
Fees |
| Middleman |
None | The board's |
None |
| Video, LP |
All |
Job ad copy only | Often arranged |
| After |
Your account and LINE remain |
Contact |
Depends on contract |
The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.
We'll lay out the approach and cost
Results
Restaurant / part-time hiring
An acai bowl shop newly opened by a former ramen shop owner, hiring part-time staff ahead of opening.
370 part-time applications (many hired)
Related example — hair salon
A hair salon in Shibuya that was hiring graduate assistants.
30x more graduate applications
6 → 180
FAQ
It works for both, but the video changes. For part-time roles, short video showing the day as it is. For permanent and manager roles, a format where a colleague speaks in their own words.
It works without faces. POV (first-person) filming shows the flow from prep to the peak through the hands and the line of sight alone. Service never stops, and one operator is enough. Consent from anyone appearing is taken in writing. How we film is set out on POV video for restaurants.
We don't build it on that assumption. We work out what you currently spend on hiring, then consider how much can move to your own video and accounts.
There are. Under the Employment Security Act, a social post must display the employer's name, address and contact details, the duties, the location and the pay. We build that display into the post template.
The video doesn't cut to the good parts only. The peak-hour rush and the first jobs anyone gets handed are both shown. The aim is that people who wouldn't fit don't apply, which lowers the total cost of hiring.
You can start with one. For groups, running a pilot at the site struggling most and taking applications and cost per application to the others is, in our experience, the surer order.
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support restaurants. For the company profile, see Company.
Yes. The results section on this page introduces our work with restaurants. Our track record across other industries is collected in Works.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
