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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSNS Advertising for Restaurants
Restaurant advertising is wasted the moment it steps outside the catchment. We deliver within a few kilometres of the door and judge it on covers and bookings, not views.
Instagram
Meta
TikTok
Numbers
83.3%
Eight in ten closures come down to too few covers
Share of restaurant insolvencies attributed to weak sales. Not input costs, not staffing — covers
Tokyo Shoko Research, Restaurant Insolvencies, H1 202652.2%
Younger diners go not to portals but to Instagram
Instagram is where Gen Z most often look for somewhere to eat. Restaurant portals come third at 9.8%
StorePro, How Gen Z Finds Restaurants, 2025 (n=1,012), independently checked200yen
A portal booking costs 200 yen a head
Referral fee per person on an online booking through a restaurant portal (dinner service). A party of four costs 800 yen
Hot Pepper Gourmet listing information (published rates as of September 2026)2.19m yen
Value added per head is a quarter of all industries
Value added per employee in food service. Less than a quarter of the 9.17m yen all-industry average, which caps what you can spend per acquisition
Ministry of Agriculture, Forestry and Fisheries and Ministry of Health, Labour and Welfare, Labour-Saving Investment Plan: Food Service, June 2025Issues
01
Put out a beautifully shot plate and it still looks like every other ad in the feed. What's missing is variety and volume of material.
The fixWe recut posts that took off early to 10-20 seconds and run them as ads unchanged.
02
Without measurement in place, how many bookings the ads produced stays unknown. There is no way to line it up against your other channels on the same terms.
The fixA pixel and CAPI on the booking completion page, reported as bookings and cost per booking.
03
Too wide a catchment and you keep buying impressions from people who won't visit. The sensible thing is to narrow it to the days and hours you have empty seats.
The fixWe split delivery by walking, rail and driving catchments and weight the budget to the days and hours you're empty.
Solution
01
It starts with a Meta pixel and the Conversions API on your booking completion page. We also put your Google Business Profile and the path from your profile in order.
02
Video whose retention and saves climbed in the first 12 to 48 hours gets recut to 10-20 seconds and delivered as Spark Ads or partnership ads.
03
Walking distance, rail or car: we decide first, split delivery accordingly, and concentrate budget on the days and hours you have empty seats. For groups, we expand from the site that responds.
04
Reporting leads with bookings and cost per booking, with CPM, retention, saves and directions requests behind. Next month's video brief gets decided in the same meeting.
What we watchRetention, saves, arrivals at the booking page
What we watchCompleted bookings, cost per booking
What we watchViews, average watch time, CPM
What we watchDirections requests, taps to call
What we watchBookings, visit rate, repeat visits
The mix is one example. In our experience, finding what works on one platform first is the surer route.
Process
Delivery design through booking measurement, reporting and next month's plan, with the same people throughout
Phase01
Whether the advertising works is all but settled before delivery.
The days and hours you want filled, and how people get to you. We set the delivery area from what you tell us, install measurement on the booking completion page, and put the maps and booking paths in order.
Phase02
A set you can compare comes before one perfect video.
Posts that got a good response are recut to 10-20 seconds. Where there isn't enough material, we come in and film during prep and the quiet hours.
Phase03
Spending isn't a gamble; it happens once the data confirms it.
Several run at once in small budgets, judged on CPM, retention, click-through and early booking numbers. Only what survives goes to full delivery.
Phase04
Budget moves to what works, and it keeps rotating on a short cycle.
Budget moves to the deliveries that perform, and variants with new opening hooks extend their life. For groups, the same winning line goes to the next site.
Phase05
The report leads with what you spent and how many bookings came in.
Bookings and cost per booking come first, with CPM, retention and directions requests alongside. Next month's video brief gets decided here too.
FAQ
There are two structures, fully performance-based and management-fee based. Performance-based for restaurants where bookings complete online; a management fee where awareness or phone bookings dominate. The detail is on the social ads pricing page.
One site first is perfectly fine. Concentrating budget on the site most likely to respond and taking the numbers to the others beats spreading it thinly across all of them.
No. The standard approach is recutting posts you have already published whose retention and saves climbed. We only add a batch shoot, once or twice a month, when there isn't enough.
We don't propose on the assumption that you will. We start by working out what you currently pay per booking, then add bookings that carry no commission on top.
Honestly, the visit itself can't be measured completely. What we can count is booking completions reconciled against the diary, plus directions requests and taps to call on maps.
Anything delivered as advertising carries the platform's ad disclosure. Where a paid post is reused, the rule is that the PR label and the secondary-use permission go into the contract before anything runs.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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