Social Ads for
Restaurants

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on delivery narrowed to a few kilometres around the restaurant and on video of the experience of taking a seat and watching a plate come together, so that ad spend turns into visits and bookings.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Choosing where to eat starts on social media now

52.2%

Younger diners go not to portals but to Instagram

Instagram is where Gen Z most often look for somewhere to eat. Restaurant portals come third at 9.8%

StorePro, How Gen Z Finds Restaurants, 2025 (n=1,012), independently checked

200yen

A portal booking costs 200 yen a head

Referral fee per person on an online booking through a restaurant portal (dinner service). A party of four costs 800 yen

Hot Pepper Gourmet listing information (published rates as of September 2026)

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for restaurants

01

Target the days and hours that run empty

With too wide an area, you keep paying to reach people who will never come.
02

Compare cost per booking with other channels

Link the ad straight to your booking page and count, and you know how many bookings it brought in.
03

Test each signature dish

Lunch or dinner, the signature dish or the atmosphere. Run different angles side by side on small budgets and back the ones that respond.
04

Video that carries the steam and sizzle

A still of a dish blends in with every other ad in the feed. Video of the cooking gets watched like a post.

Four reasons restaurants choose TripClear for social ads

10M+views/month

Strong in video creative

We pick videos whose watch time and saves climbed within 12 to 48 hours of posting and re-edit them to 10 to 20 seconds.
AI-powered

Creative testing at scale with AI

AI helps us read which angles work, and for chains we expand from the branches that respond.
Past the click

End-to-end support

We place tracking on the booking confirmation page and tidy up the path from your Google Business Profile.
Joined-up channels

A full range of marketing solutions

Posts that took off through account management run as Spark Ads, and influencer visit posts can be used as ads too. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From measurement set-up to monthly reporting: how it actually runs for a restaurant

Delivery design through booking measurement, reporting and next month's plan, with the same people throughout

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Catchment design and booking measurement

Whether the advertising works is all but settled before delivery.
3Getting the creative ready

A set you can compare comes before one perfect video.
4Small tests, picking the winners

Spending isn't a gamble; it happens once the data confirms it.
5Optimisation and rollout across sites

Budget moves to what works, and it keeps rotating on a short cycle.
6Reporting and next month's plan

The report leads with what you spent and how many bookings came in.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

What budget can we start on, and how is the fee structured?

There are two structures, fully performance-based and management-fee based. Performance-based for restaurants where bookings complete online; a management fee where awareness or phone bookings dominate. The detail is on the social ads pricing page.

We have several sites. Can we try one first?

One site first is perfectly fine. Concentrating budget on the site most likely to respond and taking the numbers to the others beats spreading it thinly across all of them.

Does every ad need a new shoot?

No. The standard approach is recutting posts you have already published whose retention and saves climbed. Only when there isn't enough do we add a batch shoot once or twice a month, and covering the hands at the pass and the view from the table in POV is one way to do it. For how we film, see POV video for restaurants.

Should we drop our Tabelog and Hot Pepper listings?

We don't propose on the assumption that you will. We start by working out what you currently pay per booking, then add bookings that carry no commission on top.

Can you measure whether someone who saw the ad actually came in?

Honestly, the visit itself can't be measured completely. What we can count is booking completions reconciled against the diary, plus directions requests and taps to call on maps.

How do you handle stealth marketing rules and advertising disclosure law?

Anything delivered as advertising carries the platform's ad disclosure. Where a paid post is reused, the rule is that the PR label and the secondary-use permission go into the contract before anything runs.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support restaurants. For the company profile, see Company.

Do you have case studies or a track record with restaurants?

Our case studies with restaurants are introduced on the social media management page. Our track record across industries is collected in Works.

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