Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTReservation & Ads Integration for Restaurants
How many bookings did the ad spend add? We connect LINE, advertising and your booking system through measurement, on the diary you already have, and produce that number.
Official LINE account
Meta ads
Numbers
48.6%
Half the bookings a restaurant takes still come by phone
Share of bookings restaurants actually take that come by phone. Restaurant portals account for 29.6%
Synchro Food, Survey of Booking and Customer Management, 2024 (restaurants, n=375)82.0%
Eight in ten diners book online
Share of people who have booked and use online booking. Booking by phone: 48.0% (multiple answers)
Recruit, published November 2023, independently checked59.5%
Of no-shows, six in ten come through restaurant portals
Share of no-shows that came through online bookings on restaurant portals
TableCheck, Consumer Survey on Restaurant No-Shows (second edition), 2018 (n=1,101)200yen
Every referral costs 200 yen a head
Referral fee per person on an online booking through a restaurant portal (dinner service). A party of four costs 800 yen
Hot Pepper Gourmet listing information (published rates as of September 2026)71.2%
A place that catches the eye gets saved on Instagram
Where Gen Z most often save restaurant information. Saving to Google Maps comes in at 61.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)Issues
01
Without a measurement tag on the booking completion page, there is no telling how many bookings the ads produced. All you keep is clicks.
The fixA pixel and CAPI on the booking completion page, so it reads as bookings and cost per booking.
02
The phone, the portals, DMs and LINE. Each entry point holds tables differently, and somebody still copies it all into the diary by hand.
The fixThe diary stays as it is. We send people straight from LINE to a booking, with confirmations and reminders automated.
03
The number of taps from the profile to a booking, map information left out of date. A few seconds of friction and the interest is gone.
The fixWe cut the taps from profile to booking and bring the map information up to date.
Solution
01
The phone, the portals, your own site, social. We ask about the mix of booking channels and the state of the diary and ad accounts.
02
The diary stays as it is. We make the LINE rich menu lead straight to a booking, with confirmations and day-before reminders sent automatically.
03
We put a pixel and the Conversions API on the booking completion page, so the ad results read as bookings and cost per booking.
04
Bookings, the mix by route and cost per booking go into a monthly report. Whatever path grew goes back into the social media and advertising plans.
What we watchBookings, cost per booking, ROAS
What we watchBookings via LINE, no-show rate
What we watchProfile visits, arrivals at the booking page
What we watchDirections requests, taps to call
What we watchPurchases, average order value, repeat purchase rate
For tools not listed here, we look into the specification and tell you whether it can be done.
Process
What we need is account details for the tools you use, and how things flow from a booking coming in to people sitting down. That's all
Phase01
It starts with counting the ways in, and their shares, together.
The phone, the portals, your own site, social. We look at each share and at the state of the diary, LINE and the ad accounts, and judge whether the diary needs replacing.
Phase02
From watching the video to sitting down becomes one continuous line.
Social and advertising, LINE, maps, the booking system. We draw and share a single diagram of what each handles and where the data goes, then decide and propose what counts as a result.
Phase03
Every bit of work inside the admin screens is ours.
We put the pixel and Conversions API on the booking completion page, connect LINE to the booking system, and go on to the reminder messages and putting the map listing in order. The hands doing it are ours.
Phase04
We put a real booking through until nothing on the floor is unclear.
Test bookings confirm how notifications arrive, how tables and set menus are held, and the wording of the reminders. The switch happens after the operating manual is handed over.
Phase05
After launch we keep fixing it against the booking numbers.
The monthly report carries bookings, the mix by route and cost per booking from advertising. Whatever path responded goes back into the social media and the delivery plan.
FAQ
There is no need to change it. We build around what you use: TableCheck, Toreta, Gurunavi, Tabelog booking, RESERVA. Existing bookings and customer data stay as they are. We only raise switching when it is clearly less work.
Not completely. There is still enough to judge on: taps to call and directions requests on maps, link clicks, and bookings compared between weeks with and without delivery. We read those together.
Just part is fine. Only configuring the pixel and Conversions API, only connecting LINE to the booking system, only putting the Google Business Profile in order. One-off work like that is welcome.
The initial configuration and build is a one-off priced to the work involved, and day-to-day operations are monthly. Two lines. The proposal is free, and we put it together after hearing about your tools and how you work.
Measurement and integration alone takes from a few weeks. Including introducing online booking, we plan to the scope. The admin work happens on our side, so there is no need to close.
There is room to reduce them. Connect the booking system to LINE so confirmations and day-before reminders go out automatically, and state the cancellation policy before the booking is made. From everything we have run, those are the two we recommend.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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