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Performance-based Recruitment Marketing for
Sport & Entertainment

With short social videos,we build a system that brings in applicantsand run all of it for you.

  • Agency fee¥0
  • PricingPerformance-based
  • Until they joinSupport

We focus on the working day in match and show operations and the venue and what goes on behind the main event, and use it to bring in applications from people job boards never reach.

Platforms we cover

  • TikTok
  • Instagram
  • YouTube
  • Meta ads
  • Official LINE account
  • Graduate applications at a hair salon

    30x

  • Part-time applications at a restaurant

    370 applicants

  • Total views across accounts we run

    500M+

Job hunters look companies up on social media now

44.5%

Nearly half of revenue comes from sponsors

Sponsorship as a share of the 175.7bn yen in revenue across 53 J.League clubs. Gate revenue accounts for 16.8%

J.League, 2025 Club Financial Disclosures

57.3%

Six in ten fans watch on social

Share who view sports content on social media. The people you want to hire are already on that screen

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)

19.9%

What they follow is the club itself

The account type social viewers most often follow. The same place becomes the way in for hiring

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)

85.8%

Nearly nine in ten graduates search the company name on social

Share of graduate job seekers who search a company's name on social media. Instagram 67.3%, TikTok 41.8%

Resource Creation, Social Media Use Among 2026 Graduates, 2025 (n=747)

34.5%

One in three who sees it stops applying

Share who have abandoned an application after seeing social media or reviews. 83.8% check something other than official information before applying

Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of performance-based recruitment marketing for sport and entertainment

  1. 01

    Close the distance with younger talent

    Vertical videos put your club's jobs into the recommendation feeds of young people who aren't looking at job ads.

  2. 02

    Show the gap between loving it and working in it

    Sponsor relations, venue operations, accounting and admin. People who see the real work first won't quit thinking it wasn't what they signed up for.

  3. 03

    No paying again for every listing

    Unlike listing fees that cost the same with zero applicants, posts and followers stay with you.

  4. 04

    Behind-the-scenes videos win fans too

    Match-day setup and teardown are scenes spectators never see, so videos from the crew's point of view feel fresh to fans too.

Four reasons sport and entertainment organisations choose TripClear for performance-based recruitment marketing

  1. 10M+views/month

    Strong in video creative

    We ask why your staff have stayed, then film setup through teardown from the operations crew's point of view. POV Studio

  2. Results-based

    No ad management fee, no monthly fee

    Only the best-performing videos go into ads, targeted by commuting range to the venue and by age. See pricing

  3. Through to hire

    Full support, down to candidate nurturing

    Even when the person in charge changes, the LINE setup that carries applicants to scheduling stays in place.

  4. Tied to marketing

    A full range of marketing solutions

    We film hiring scenes on the same day as match-day videos for fans. Services to combine with

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

From the first conversation to going live. All you provide is the time to film

Strategy, filming, the landing page, advertising and LINE, all held by us rather than split up

Illustration of our team member and a client talking across a table

01Contact us

We learn about your hiring situation and walk you through the next steps.

Illustration of the phase organising the hiring challenges and designing the personas

02Discovery and persona work

It starts with which roles, and how many people short.

Illustration of filming the workplace and staff interviews

03Filming

We film behind the scenes on matchday as it is.

Illustration of building the recruitment landing page, LINE official account and ad account

04Build

We put the place applications land in order before delivery.

Illustration of the phase launching Meta and TikTok ad delivery

05Launch

Delivery starts as little as ten working days after filming.

Illustration of the phase improving budget and the landing page against cost per application

06Optimization

Budget keeps concentrating on the videos that work.

The platform mix for recruitment, and what we watch on each

TikTokdiscovery Showing a day in operations to people who aren't job hunting

What we watchViews, average watch time, profile visits

Instagramwhere searches land Where someone who searched the company name checks the people and the workplace

What we watchProfile visits, saves

Meta and TikTok ads Delivered within travelling distance of the venue and by age

What we watchCost per application, arrivals at the landing page

Dedicated recruitment landing page The destination. The job, the pay and the form, on one page

What we watchArrivals at the landing page, form completion rate

Official LINE account Follow-up after applying. Scheduling and reminders

What we watchInterview rate, LINE follows

What's listed is one example of a set-up; the roles you are hiring for and the catchment around the venue shift the order.

All of this, with no ad management fee and no fixed monthly fee.

Ad spend is billed at cost.

TripClear compared with other ways to hire

TripClearPay for results only Job boardsPay-to-list Typical
ad agency
Agency fee ¥0 Listing fee Around 20% of ad spend
Fixed monthly fee ¥0 Charged per listing period Often charged
Months with zero results ¥0 Listing fee still due Fees still due
Middleman cut None The board's cut is added None
Video, LP and LINE All handled by us Job ad copy only Often arranged separately
After hiring ends Your account
and LINE remain
Contact ends Depends on contract

The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked in sport and entertainment

Won't filming on a matchday or event day get in the way of operations?

It won't. In POV, with one operator tracing the operations team's route, there is no talent and no lighting to arrange. What stays out of frame is agreed the day before. How we film is set out on POV video for sport and entertainment.

Doesn't a recruitment video need players or performers in it?

It works without them. The lead role is the operations staff. In our experience, who you'd be working with and how the day runs come through perfectly well without a player on screen.

We hire a few people a year. Is there any point posting widely on social?

There is. The aim isn't reach; it's putting the workplace where anyone who looks up your name will definitely see it. Delivery can be narrowed by area and age.

Do social posts need the same disclosures as a job posting?

They do. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.

Can it be used for one-off and short-term hiring, like event staff and casual roles?

It can. Prepare the workplace video, the dedicated landing page and the LINE path once and you don't rebuild it from scratch for every vacancy.

Do you have results in sport and entertainment?

We explain the process and examples from close industries when we meet. What we have done in sport is collected on the influencer PR for sport and entertainment page.

Our case studies with sports and entertainment are introduced on the social media management page.

What does it cost, and what is the going rate?

It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.

We want a recruitment-focused company to handle recruiting videos and social media job ads. Can you do that?

Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.

How far does your recruitment support go?

From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.

We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.

Can you work with sports clubs, fitness clubs and gyms too?

We work with club teams, sports clubs, fitness clubs and gyms alike, because the daily life of training and the facility becomes the material.

In the sports industry, we run social media for a club team.

Get in touch

Hiring for
sport and entertainment.
Get in touch,
we're always happy to talk

Free consultations and quotes available