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Someone who joined only because they could work around a sport they love leaves once they learn what the job is. We show a day in operations and at the venue on video, and take applications through a landing page and LINE.
TikTok
Instagram
YouTube
Meta ads
Numbers
15clubs
Attendance grew, loss-making clubs tripled
Number of loss-making clubs in the latest disclosed accounts. What's left for payroll becomes the terms you can offer
B.LEAGUE, 2024-25 Season Club Financial Summary, October 202544.5%
Nearly half of revenue comes from sponsors
Sponsorship as a share of the 175.7bn yen in revenue across 53 J.League clubs. Gate revenue accounts for 16.8%
J.League, 2025 Club Financial Disclosures57.3%
Six in ten fans watch on social
Share who view sports content on social media. The people you want to hire are already on that screen
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)19.9%
What they follow is the club itself
The account type social viewers most often follow. The same place becomes the way in for hiring
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)85.8%
Nearly nine in ten graduates search the company name on social
Share of graduate job seekers who search a company's name on social media. Instagram 67.3%, TikTok 41.8%
Resource Creation, Social Media Use Among 2026 Graduates, 2025 (n=747)34.5%
One in three who sees it stops applying
Share who have abandoned an application after seeing social media or reviews. 83.8% check something other than official information before applying
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)Issues
01
Most of the job is sponsor liaison, running the venue, accounts and admin, and the hours are the inverse of everyone else's. Neither appears on a job posting.
The fixWe film from set-up to load-out through the eyes of the operations staff, and disclose the inconvenient parts up front.
02
A pay-to-list job board costs the same whether or not anyone applies. Hiring a few people a year makes the per-hire burden heavier still.
The fixOnly the videos that got a response go into delivery confined to the commuting area, judged on cost per application.
03
When the team is busy and the posting stops, anyone who looks up the company name sees nothing of the work. If the person responsible moves on, it stays stopped.
The fixWe put the workplace on a recruitment landing page and LINE, so it keeps reaching people even when staff change.
Solution
01
We ask why the long-serving staff haven't left, and what should be disclosed up front. The video and landing page copy gets written in those words.
02
From set-up to doors, half-time and load-out, filmed through the eyes of the operations staff. No talent to arrange, and it works without showing faces.
03
We put the application form and the LINE follow side by side, keeping the workplace in front of people not ready to apply, and carry scheduling through on LINE.
04
Only the videos that got a response go into advertising, narrowed to within travelling distance of the venue and by age. Budget moves as the cost per application shows.
What we watchViews, average watch time, profile visits
What we watchProfile visits, saves
What we watchCost per application, arrivals at the landing page
What we watchArrivals at the landing page, form completion rate
What we watchInterview rate, LINE follows
What's listed is one example of a set-up; the roles you are hiring for and the catchment around the venue shift the order.
Process
Strategy, filming, the landing page, advertising and LINE, all held by us rather than split up
Phase01
It starts with which roles, and how many people short.
We ask about shortages in club operations, the venue and event operations, your recruitment spend and your retention. Why people stayed, and the inconvenient parts, get turned into words here.
Phase02
We film behind the scenes on matchday as it is.
From set-up to doors, the posts and load-out, filmed through the eyes of the operations staff. Where filming may happen is agreed with the operations lead in advance.
Phase03
We put the place applications land in order before delivery.
A dedicated recruitment landing page with video and banners, plus the LINE application path and the ad account. The legally required details get built in at this point.
Phase04
Delivery starts as little as ten working days after filming.
We take the delivery in the first month, narrowing it to within travelling distance of the venue and by age, and tracking applications and cost per application daily.
Phase05
Budget keeps concentrating on the videos that work.
We keep fixing the landing page and the opening seconds, moving budget to the placements with the lowest cost per application. Applications, cost per application and interview rate come together monthly.
FAQ
It won't. One operator traces the operations team's route, with no talent and no lighting to arrange. What stays out of frame is agreed the day before.
It works without them. The lead role is the operations staff. In our experience, who you'd be working with and how the day runs come through perfectly well without a player on screen.
There is. The aim isn't reach; it's putting the workplace where anyone who looks up your name will definitely see it. Delivery can be narrowed by area and age.
They do. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
It can. Prepare the workplace video, the dedicated landing page and the LINE path once and you don't rebuild it from scratch for every vacancy.
We explain the process and examples from close industries when we meet. What we have done in sport is collected on the influencer PR for sport and entertainment page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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