Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short social videos,we build a system that brings in applicantsand run all of it for you.
We focus on the working day of tourist information, attraction staff and guides and the moments of welcoming travellers, and use it to bring in applications from people job boards never reach.
TikTok
Instagram
YouTube
Meta ads
Official LINE accountGraduate applications at a hair salon
30x
Part-time applications at a restaurant
370 applicants
Total views across accounts we run
500M+
4.6×
Competition for public sector jobs is 70% of a decade ago
Applicants per place in local government recruitment. Down 0.6pt on the previous year, and staying low
Ministry of Internal Affairs and Communications, FY2023 Survey of Local Government Employment Conditions399,199
Applicants have fallen by 150,000 in ten years
Applicants for local government recruitment in FY2023. Down 39,452 on the previous year, and falling steadily from 553,000 a decade ago
Ministry of Internal Affairs and Communications, FY2023 Survey of Local Government Employment Conditions82%
The top challenge for DMOs is also recruiting and developing people
Recruiting and developing people, cited by registered DMOs as a challenge. Budget follows at 80% and information and promotion at 46%
Japan Tourism Agency, FY2023 Survey of Registered DMOs, N=26655.4%
On the ground in tourism: Over half leave within three years
Share of university graduates joining accommodation and food service who leave within three years. For school leavers it is 64.7%
Ministry of Health, Labour and Welfare, Turnover Among New Graduates, October 202561.8%
Six ryokan in ten post a vacancy and get no applications
Share of ryokan who said they receive no applications against their vacancies. For city and resort hotels it is 77.5%
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (n=363)20.0%
The top reason for leaving: not getting to do the work they wanted
The top reason for leaving given by people who moved from accommodation to another industry. Physical demands follow at 16.7% and mental strain at 14.0%
Japan Tourism Agency, Survey of Recruitment and Development in the Accommodation Industry, March 2025 (N=300)
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
01
Vertical video reaches the feeds of people who have never thought they would suit visitor information or guiding work.
02
People who have already seen a day of visitor centre and attraction staff apply knowing what the job involves.
03
Connected on LINE, you can offer dates without the wait, before they sign elsewhere.
04
Tourism PR footage and recruitment video for scattered visitor centres and facilities come from the same shoot.
10M+views/month
We split the appeal between visitor centres, guides, activity programmes and attraction staff, and film from pre-opening to clocking off. POV Studio
Results-based
Delivery is limited to commuting distance of the facility or visitor centre, and we choose who to reach by area, age and interests. See pricing
Through to hire
Applicants choose their facility or visitor centre when they apply, so nothing stalls before the interview.
Tied to marketing
We visit your visitor centres and facilities to film, so head office or secretariat staff don't have to run around. Services to combine with
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Asakusa, Tokyo
RAGTIME COIN FACTORY
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
All you provide is the time to film
We learn about your hiring situation and walk you through the next steps.
We settle how many people short, role by role, first.
We film the working day without touching it up.
We build the place applications land first.
Delivery can start as little as ten working days after filming.
Budget goes only to the videos that are working.
What we watchViews, average watch time, profile visits
What we watchSaves, visits to the profile
What we watchRetention rate, searches on the company name
What we watchCost per application, cost per hire
What we watchArrivals at the landing page, interview rate
The set-up is only an example. The roles you are hiring for change both the audience and the delivery area.
All of this,
Ad spend is billed at cost.
| TripClearPay for results only | Job boardsPay-to-list | Typical ad agency |
|
|---|---|---|---|
| Agency |
¥0 | Listing |
Around 20% |
| Fixed |
¥0 | Charged per |
Often |
| Months with |
¥0 | Listing fee |
Fees |
| Middleman |
None | The board's |
None |
| Video, LP |
All |
Job ad copy only | Often arranged |
| After |
Your account and LINE remain |
Contact |
Depends on contract |
The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.
We'll lay out the approach and cost
FAQ
Where to apply and how long it takes differ by facility and municipality. We check at the first meeting whether permission is needed, and start from places where it is easy to obtain, such as your own visitor centre or directly run facilities.
Yes, even without faces. By default we shoot POV (first person) with no performer. Hands, the field of view and the audio of a visitor exchange are enough to convey what the job is really like. If someone moves on or leaves, we replace scene by scene. For details on how we shoot, see POV video for tourism and local government.
They do. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
It can. Videos shot from the point of view of people at work can reach both travelers and people who want to work in the area. If the people you want to hire are very different from your travelers, separate accounts are also an option. We decide which suits you once we know your goals.
We don't build it on wide reach. The aim is sharpening the picture for someone already interested. Starting with one video on the recruitment page is enough.
We explain the process and examples from close industries directly when we meet. For what managed social media involves in tourism and local government, see the social media management for tourism and local government page.
Our case studies with local governments and tourism associations are introduced on the social media management page.
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support tourism associations and local authorities. For the company profile, see Company.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
