Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppRecruit Marketing for Rail, Bus & Transport Operators
The work of a driver or mechanic doesn't come through in the conditions box of a job posting. We show the day from the briefing through the shift to clocking off on video, and receive applications on a recruitment landing page for each depot and on LINE.
TikTok
Instagram
YouTube
Meta and TikTok ads
Numbers
36,000 drivers
By 2030, the bus industry will be 36,000 drivers short
Estimated shortfall of bus drivers in FY2030: numbers are expected to fall to 93,000 against the 129,000 needed
Nihon Bus Association estimate, from hearing materials for the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) National Trunk Road Subcommittee, October 20232.51×
Driving jobs: 2.5 openings per jobseeker
Active job openings-to-applicants ratio for motor vehicle drivers (March 2026). Across all occupations it is 1.10
Ministry of Health, Labour and Welfare, Employment Referrals for General Workers, March 20261.6%
Women bus drivers: two in 100 or fewer
Share of women among bus drivers (FY2023). Across all industries it is 45.5%
Ministry of Land, Infrastructure, Transport and Tourism (MLIT), White Paper on Transport Policy, 2025 edition83.8%
Before applying, eight in ten look beyond your official channels
Share who say they check social media, reviews and other non-official sources before applying
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)34.5%
One in three who sees it stops applying
Share who have abandoned an application after seeing social media or reviews
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)Why Recruit Marketing
Merit 01
Reach passive talent
People with no experience start to consider applying
People assume they can't apply without a Class 2 large licence or a train driver's licence, and licence support gets missed at the bottom of the job ad. Show it first on video, and newcomers start to consider applying.
Merit 02
Fewer mismatches
Applicants who know a day on duty
Early roll call, inspections in the depot, how breaks work. People who see the work beyond the driver's seat before applying are less likely to find it isn't what they expected.
Merit 03
Your own contact line
Connect without keeping applicants waiting
While scheduling drags on for days, applicants sign with someone else. With your own LINE contact line from the moment they apply, you can show them the next step without the wait.
Merit 04
Customers too
Route PR footage that works for hiring too
Depots, garages and stations are far apart, and head office staff can't film them all. Footage promoting your routes and hiring videos come from the same shoot, reaching riders and future staff alike.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
Starting from employees who joined with no experience and got their licence, we film roll call, inspection, driving and clocking off. The message differs for drivers, maintenance and station staff, and POV keeps people unidentifiable.
Reason 02
Results-based
No setup fee, no monthly fee
Even with a few hires per depot, our recruitment fee applies only to results. Delivery is limited to each depot's catchment and targeted by age and interests.
Reason 03
Through to hire
Full support, down to candidate nurturing
Licence support goes at the top of the recruitment landing page, and applicants connect on LINE the moment they apply. Interview dates and reminders arrive automatically, and they pick their depot on the application.
Reason 04
Tied to marketing
A full range of marketing solutions
We come to your depots and garages to film. Footage made to promote your routes also becomes hiring material, and combined with social media management, posts for riders become a way in for applicants.
We use driver interviews too, but when you want to show the view from the driver's seat as it is, POV is an option. Here is one example: the pre-departure check to returning to the depot in 30 seconds.
CUT 010–3s
Before heading out, the checks
AimOpens from the worker's side to stop the scroll
CUT 023–10s
The city from this seat
AimShows the view of the job as it is
CUT 0310–22s
At first, beside a senior driver
AimLets viewers picture their first weeks
CUT 0422–30s
Apply from our profile
AimEnds the day and points to applying
Process
All you provide is the time to film at the depot
Phase01
First we set how many people are needed, by role and by depot.
Phase02
From the briefing to clocking off, filmed as it is.
Phase03
We build the place that receives applications first.
Phase04
Once filming is done, delivery can start in as little as 10 working days.
Phase05
Budget moves towards the videos with the lowest cost per application.
What we watchWatch time, profile visits
What we watchSaves, recruitment page visits
What we watchRetention rate, recruitment page visits
What we watchCost per application, applications
What we watchApplications, interview booking rate
The set-up is only an example. Whether you are hiring drivers, mechanics or station staff changes both the audience and the delivery area.
FAQ
Both the application route and the lead time are set by your own policy. At the first meeting we confirm whether permission is needed, and start where it is easiest to get, such as your own garages and depots.
It can, without faces. The default is POV (first-person) filming with nobody on camera. The hands, the field of view and the audio of the briefing alone convey what the work is. If someone transfers or leaves, the swap is scene by scene. How we film is set out on POV video for rail, bus and transport operators.
They do. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
We put the licence support scheme first on the recruitment landing page and in the videos. Showing a day in the life of someone who joined with no experience and got their licence removes the assumption that they can't apply. The scheme's conditions are stated accurately.
We don't build on the assumption of wide reach. Delivery is narrowed to the depot's catchment, and the aim is to give people who are interested a sharper picture. Starting with a single video shown on the job page is enough.
We explain our approach and examples from similar industries directly when we talk. What social media management for transport operators involves is set out on the Social media management for rail, bus and transport operators page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT