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Travi Travel AppRecruit Marketing for Auto Repair Shops & Car Workshops
A job ad's list of conditions can't show what a mechanic actually does. We show the day on video, from opening the shutter in the morning to handing back the car, and take shop-visit requests and applications through a recruitment page and LINE.
TikTok
Instagram
YouTube
Meta and TikTok ads
Numbers
5.09×
Job openings per mechanic applicant run over 4x the all-job average
Active job openings-to-applicants ratio for auto mechanics in FY2024. The average across all jobs is 1.14. Waiting will not bring applicants
Ministry of Health, Labour and Welfare, Employment Security Statistics, FY202447.2 years old
The average mechanic's age rose 7.5 years in 20 years
Average age of vehicle maintenance staff. The fewer young people a shop has, the more a young mechanic at work stands out
Ministry of Land, Infrastructure, Transport and Tourism, Issues and Measures in Securing and Training Auto Mechanics (from JASPA's Automotive Maintenance White Paper)7,068
Students training to be mechanics nearly halved in 20 years
Enrolment at auto mechanic schools. Instead of relying only on schools, shops need to show the work itself and reach people with no experience too
Ministry of Land, Infrastructure, Transport and Tourism, Road Transport Bureau, Issues and Measures in Securing and Training Auto Mechanics (survey by the Japan Association of Automotive Colleges and Mechanic Schools)54.0%
1 in 2 twenty-year-olds want a car someday
Share of 20-year-olds who plan to buy a car or want one someday. 67.2% feel positive about owning a car (n=1,000)
Sony Assurance, 2026 survey on the car life of 20-year-olds, January 20266.26tn yen
Repair revenue topped 6 trillion yen for the first time in 18 years
Total repair revenue of certified vehicle repair businesses nationwide was 6.2561 trillion yen, up 5.9% on the previous year and the third straight year of growth
Japan Automobile Service Promotion Association, Summary of the FY2024 Survey of Certified Vehicle Repair Businesses, January 2025Why Recruit Marketing
Merit 01
Reach passive talent
Newcomers start thinking about becoming mechanics
People assume they can't apply without a qualification, and support for getting one gets missed at the bottom of the job ad. When videos show seniors teaching on the job, newcomers start to see repair work as a career.
Merit 02
Fewer mismatches
Applicants know what the job involves
Oily hands, holding parts up from under the lift. People who apply after seeing the hard parts too are less likely to say "this isn't what I expected" once they join.
Merit 03
Your own contact line
Reply to shop-visit requests the same day
Calls go unanswered during work, and by the time you call back the person may have joined another shop. With a LINE contact from the moment they apply, the visit date is set right away.
Merit 04
Customers too
Videos for customers also help hiring
When there are videos of tyre changes and inspection work, customers see the skill and job seekers see the atmosphere. One shoot gives you footage for both customers and hiring.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
We start from the day itself, from opening the shutter to handing back the car, and film seniors teaching and work under the car. Messages are split for newcomers, young staff and qualified mechanics, with face-free POV as an option.
Reason 02
Results-based
No ad management fee, no monthly fee
Even when you're hiring one or two people, you only pay us for the results you get. Ads are limited to commuting distance from the shop and targeted by age and interest in cars.
Reason 03
Through to hire
Full support, down to candidate nurturing
The recruitment page opens with qualification support and shop visits, and applicants connect on LINE as they apply. Visit and interview dates and reminders go out automatically.
Reason 04
Tied to marketing
A full range of marketing solutions
We come to the shop to film. Footage of repairs and custom work made for customers is reused for hiring, and combined with account management, your customer posts also become a way in for applicants.
We use staff interviews too, but when you want to show the hands-on work that never makes it into a job ad, POV is an option. Here is one example: from opening the shutter to handing over the keys, in 30 seconds.
CUT 010–3s
8 a.m., opening the shutter
AimStart from the moment the day begins
CUT 023–10s
Watch first, then do it yourself
AimShow that newcomers can start too
CUT 0310–22s
It's heavy. But this is where skill shows
AimShow the hard part honestly
CUT 0422–30s
DM us to visit the shop
AimEnd on the reward, then point to visits and applications
Process
All we need from you is time for filming at the shop
Phase01
First we decide who to hire and how many: newcomers or qualified mechanics.
Phase02
We film from opening to handing back the car, without stopping the work.
Phase03
We build the place that receives visit requests and applications first.
Phase04
Once filming is done, delivery can start in as little as 10 working days.
Phase05
Budget moves towards the videos that bring in visits and applications.
What we watchWatch time, profile visits
What we watchSaves, recruitment page visits
What we watchRetention rate, recruitment page visits
What we watchCost per application, applications
What we watchVisit bookings, interview booking rate
This is one example; the audience and ad area change depending on whether you're hiring newcomers or qualified mechanics.
FAQ
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Yes. With POV (first-person view), the mechanic wears a camera on the chest or head and works as usual. Work never stops for filming. We also ask in advance which hours are quieter.
Instead of relying only on schools, we build another way in. Videos of seniors teaching and finished cars reach young people who love cars but didn't go to mechanic school. Students also get a feel for the shop before they visit.
Yes. We put your qualification support up front on the recruitment page and in the videos, and if a senior joined with no experience, we show their day. Once people drop the idea that they need a qualification first, you make their shortlist. The terms of the support are stated accurately.
Separate accounts are the norm, but the filming doesn't need to be separate. Work under the car and a finished car show skill to customers and the job itself to job seekers. One shoot can serve both messages.
We agree on what stays off camera before filming. Number plates, inspection certificates and customers' faces are either not filmed or blurred in editing. When a customer's car is featured prominently, we ask you to get their consent first.
They do. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
TripClear Inc. (Shinsen-cho, Shibuya, Tokyo). Our core business is social media management and vertical short-form video production, and we support auto repair shops and car workshops. For company details, see TEAM.
Our case studies with auto repair shops and car workshops are introduced on the social media management page. Our track record across industries is collected in Works.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT