Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short social videos,we build a system that brings in applicantsand run all of it for you.
We focus on an assistant's day from shampooing to practice and the atmosphere among the people who work in the salon, and use it to bring in applications from people job boards never reach.
TikTok
Instagram
YouTube
Meta ads
Official LINE accountGraduate applications at a hair salon
30x
Part-time applications at a restaurant
370 applicants
Total views across accounts we run
500M+
56.4%
Half of those with a licence aren't working as stylists
Dormant stylist rate. The employment rate is 43.6%, up for a third consecutive year from 41.7% in 2024
Recruit, Beauty Salon Employment Survey 2026, surveyed February 2026 (main survey, n=3,170)42.5%
Once in: four in ten leave within three years
Turnover within three years of joining as a graduate. 9.6% leave within six months
Recruit, Beauty Salon Employment Survey 2026, surveyed February 2026 (main survey, n=3,170)22.0%
Even with a licence, one in five never works on the floor
Share who have never worked as a stylist despite holding a licence
Recruit, Beauty Salon Employment Survey 2026, surveyed February 2026 (main survey, n=3,170)50.2%
In the first six months, pay is what trips them up
The top gap graduates felt within six months of joining: pay. Working hours follow at 45.3% and days off at 38.0%
Recruit, Beauty Salon Employment Survey 2026, surveyed February 2026 (main survey, n=3,170)60.1%
What brings them back: flexibility over hours
Flexible working hours, cited by dormant stylists as a condition for returning. 29.9% would consider returning at all
Recruit, Beauty Salon Employment Survey 2026, surveyed February 2026 (main survey, n=3,170)11properties
Salons closing for lack of staff: an all-time high
Salon insolvencies directly attributed to staff shortages (2025). The highest since records began in 2013
Teikoku Databank, Salon Insolvency Trends (2025), January 2026
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
01
On social media, beauty students and stylists who have stepped away remember your salon's name before they go looking.
02
People who have seen an assistant's day before applying are less likely to feel nobody told them.
03
With nothing posted, beauty students who look up your salon find only what former staff wrote.
04
Close-ups of cutting and practice sessions help clients choose a salon too.
10M+views/month
We ask why your stylists have stayed, then one camera operator films from the morning meeting to closing. POV Studio
Results-based
No fixed fees. Videos that perform are aimed at beauty students and stylists returning to work. See pricing
Through to hire
Salon visit scheduling is finished inside LINE. Tools are in the salon's name, so the candidates stay with you.
Tied to marketing
Hiring videos can also be used as posts for clients. Combined with social media management, we start with one account. Services to combine with
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shibuya, Tokyo
A hair salon in Shibuya
Shimoda, Shizuoka
Shimoda View Hotel
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
All you provide is the time to film
We learn about your hiring situation and walk you through the next steps.
We turn who you want through the door into the salon's own words.
We film the working day without dressing it up.
We build the place applications land before anything runs.
Delivery starts as little as ten working days after filming.
We look past applications to visits and hires.
What we watchViews, average watch time, profile visits
What we watchProfile views, saves
What we watchCost per application, interview rate
What we watchArrivals at the landing page, form completion rate
What we watchFollowers gained, visits completed
The set-up listed is only an example. Graduate-led or experienced-led hiring changes the order.
All of this,
Ad spend is billed at cost.
| TripClearPay for results only | Job boardsPay-to-list | Typical ad agency |
|
|---|---|---|---|
| Agency |
¥0 | Listing |
Around 20% |
| Fixed |
¥0 | Charged per |
Often |
| Months with |
¥0 | Listing fee |
Fees |
| Middleman |
None | The board's |
None |
| Video, LP |
All |
Job ad copy only | Often arranged |
| After |
Your account and LINE remain |
Contact |
Depends on contract |
The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.
We'll lay out the approach and cost
Results
Hair salon / graduate recruitment
A hair salon in Shibuya that was hiring graduate assistants.
Graduate applications 6 → 180 (30x)
FAQ
We switched from the terms on the job posting to video showing an assistant's day as it is. A state where the feel of the workplace is clear before anyone applies. That was the change.
From what we see, most salons do better starting with one. We suggest splitting it out once the number of salons grows and the roles and locations diverge.
No faces needed. In POV (first person) you can show the day through the hands, the tools and the conversation in the salon without showing anyone's face. How far it goes gets agreed in writing. How we film is set out on POV video for hair and beauty salons.
It isn't a proposal to drop them. Even someone who found you through a board will search the salon name before applying. Fill in what's behind that search and the boards work differently too.
There is. The aim isn't reach; it's sharpening the picture for someone already considering applying. Starting with one video on the recruitment page is perfectly fine.
There are. Under the Employment Security Act, the duties, location, hours and pay have to be verifiable from the post. How that gets laid out is handled by us.
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.
Yes. The results section on this page introduces our work with hair and beauty salons. Our track record across other industries is collected in Works.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.
We manage accounts for hair and beauty salons on an ongoing basis. From presentation that leads to nominated bookings to posts for recruiting staff, we have been through the usual sticking points of the beauty industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
