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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTRecruit Marketing for Real Estate & Housing
All a job posting carries is qualification allowances and commission terms. We show a day in sales, site management and property management on video, and connect applications through to hiring with a recruitment landing page and LINE.
TikTok
Instagram
YouTube
Meta ads
Numbers
50.0 years old
Working licensed agents average 50 years old
Average age of working licensed real estate agents. The 50-59 bracket is the largest at 25.8%
Real Estate Transaction Promotion Center, RETIO No.130 (end of FY2022)16.3%
Turnover is above the all-industry average
Turnover in real estate and leasing. Above the 15.4% all-industry average
Ministry of Health, Labour and Welfare, Employment Trends Survey, 2023 (via secondary source)132,291firms
130,000 firms in the sector. And 130,000 competing for staff
Number of licensed real estate agencies. Up for the eleventh year running, and you compete with the same firms for people
Ministry of Land, Infrastructure, Transport and Tourism, FY2024 Survey of the Real Estate Brokerage Act, October 202517.6%
The reason not to run social is also having nobody to do it
The top reason estate agencies give for not running social media: no member of staff who can take it on. No people, so no posting; no posting, so no people
Ielove GROUP, November 2024 (n=1,290)83.8%
Before applying, eight in ten look beyond your official channels
Share who say they check social media, reviews and other non-official sources before applying
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)34.5%
One in three who sees it stops applying
Share who have abandoned an application after seeing social media or reviews
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)Issues
01
A job board carries pay, days off and qualification allowances. On screen every firm looks the same, and the one with the bigger numbers gets chosen.
The fixWe put into words, role by role, why the long-serving staff stayed, and turn it into copy.
02
Nobody knows what property management actually involves, and site management carries only the impression of being hard work.
The fixWe film accompanied viewings, the contract admin and a morning on the rounds in first person, showing it without staging.
03
You notice you are short of people just before the peak. Start advertising then and the time from application to joining doesn't fit.
The fixWe start delivery before the peak, and run applications, interview scheduling and post-offer follow-up on LINE.
Solution
01
What lands with sales, site management and property staff are three different things. We draw out why the long-serving staff stayed, inconvenient parts included.
02
Accompanied viewings, the contract admin, meetings with owners and a morning on the rounds, filmed in first person. It works without showing anyone's face.
03
We put 'add us on LINE' beside the application form and run everything from the first hello to interview scheduling and post-offer follow-up automatically.
04
Delivery starts before the peak, with role-specific creative kept inside your operating area. The legally required details go into both the post and the landing page.
What we watchViews, average watch time, profile visits
What we watchProfile visits, saves
What we watchCost per application, arrivals at the landing page
What we watchArrivals at the landing page, form completion rate
What we watchInterview rate, LINE follows
The set-up is given as an example. The roles you are hiring for and your operating area change the order.
Process
Strategy, filming, the landing page, advertising and LINE, all taken on together by us
Phase01
It starts with how many people short, role by role.
We ask about shortages in sales, site management and property management, your recruitment spend and your retention. Why people stayed, and the inconvenient parts, get put into words here.
Phase02
We film the working day without dressing it up.
Accompanied viewings and the contract admin, move-out inspections and a morning on the rounds, all in first person. Where filming may happen is agreed beforehand.
Phase03
The place applications land gets built before delivery.
A dedicated recruitment landing page with video and banners, the LINE application path and the ad account, all assembled. The legally required details get built in at the same time.
Phase04
Delivery starts as little as ten working days after filming.
We take on the delivery in the first month, narrowing it by operating area and age and checking applications and cost per application daily.
Phase05
Budget keeps moving to the videos that work.
We keep fixing the landing page and the opening seconds while moving budget to the placements with the lowest cost per application. The monthly report shows applications, cost per application and interview rate.
FAQ
Reach isn't the aim. What we're after is that someone who looks you up finds video showing what the job actually involves. Delivery can be confined to your operating area.
The same duties apply. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
Frankly, for a targeted hire filtered on a qualification, a recruitment agency is sometimes faster. What social does is make you the first company someone remembers once they start looking.
We suggest an annual pattern: film in the quiet months to build a stock of video, then launch delivery three to four months before the peak.
Where filming may and may not happen is agreed in writing beforehand. Starting from places where permission is easy, like vacant units and your own office, is enough to get going.
We talk through examples and the process from close industries when we meet. The results we can show in numbers are collected on the recruitment marketing pages for restaurants and salons.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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