Performance-based Recruitment Marketing for
Real Estate & Housing

Reach isn't the aim. What we're after is that someone who looks you up finds video showing what the job actually involves. Delivery can be confined to your operating area.

The same duties apply. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.

Frankly, for a targeted hire filtered on a qualification, a recruitment agency is sometimes faster. What social does is make you the first company someone remembers once they start looking.

We suggest an annual pattern: film in the quiet months to build a stock of video, then launch delivery three to four months before the peak.

Where filming may and may not happen is agreed in writing beforehand. Start from places where permission is easy, like vacant units and your own office. Choose POV, with nobody on camera, and any scene with a client or a property in it can be dropped on its own. How we film is set out on POV video and room tours for real estate.

We talk through examples and the process from close industries when we meet. The results we can show in numbers are collected on the performance-based recruitment marketing pages for restaurants and salons.

We share case studies with real estate and results from similar industries, along with how we would proceed, when we talk.

It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.

Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.

From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.

We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.

Yes. We check the labelling and property details before posting, in line with the ban on exaggerated advertising under the Real Estate Brokerage Act, the fair competition code of the Real Estate Fair Trade Council, and the Act against Unjustifiable Premiums and Misleading Representations. Where the line sits for what can be written in real estate is decided before operations start.