Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppSNS Account Management for Rail, Bus & Transport Operators
The reason to ride lies not in the route but in the destination. We take official accounts stuck on service updates and rebuild them, working back from destinations along the line.
TikTok
Instagram
YouTube
LINE and your own app
Numbers
+3.8%
The only thing growing faster than commuting is non-commuter travel
Passengers carried by Japan's 16 major private railways in FY2024. Non-commuter passengers rose 3.8% year on year, ahead of the 2.4% rise in commuter-pass passengers
Association of Japanese Private Railways, Passenger Results of the 16 Major Private Railways, May 202564.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 202533.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)43.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Video sites come in at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report36,000 drivers
By 2030, the bus industry will be 36,000 drivers short
Estimated shortfall of bus drivers in FY2030: numbers are expected to fall to 93,000 against the 129,000 needed
Nihon Bus Association estimate, from hearing materials for the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) National Trunk Road Subcommittee, October 2023Why SNS
Merit 01
New reach
Give people who don't know your line a reason to get off
Notices about delays, cancellations and timetable changes are for people who already ride. Vertical videos in recommendation feeds show people who don't know your line what lies beyond the station.
Merit 02
Clear results
Trace the numbers through to special tickets
Without tracking on sightseeing train and special ticket pages, you can't tell how many sold. Connect social links to page tracking, and you can follow the path from video to sale.
Merit 03
Helps with hiring
Show the driving job before people apply
How many services you can run depends on how many crew you have, yet job ads never show the reality of the work. With videos from the driver's seat on your account, people on the fence see what the job involves.
Merit 04
Less in-house work
Hand off the shoot, arrangements and all
Stations and trains come with strict permission and safety rules, and passengers must stay out of frame. Hand off everything from permits to filming, and you can keep posting without recycling old photos.
Why TripClear
Reason 01
3.8×
More saves, more branded search, longer viewing
POV that follows a rider from the ticket gate to the destination holds viewers for 30 to 40 seconds a play and gets saved 3.8 times as often as regular videos. Timetables and fares go on the linked page.
Reason 02
Fully handled
One-stop management
We learn which lines and times you want to grow beyond commuters and which special tickets you want to sell, then assign each platform a role. With tracking on sales pages, we report visits, page reach and tickets sold every month.
Reason 03
Japan's first
A professional POV team
As Japan's first official Insta360 partner, we cover the approved stations, trains and line in a single day, filming the crew's point of view the same day. At the first meeting we list what can be filmed and who handles permits.
Reason 04
10M+views/month
An organic track record that speaks for itself
We have grown 15+ accounts without spending on ads. We check where viewers drop off and the completion rate of every video, and extend the stops that land well into the next plans.
We use footage of trains and the places along the line too, but when you want to hand viewers the passenger's own view, POV is an option. Here is one example: the ticket gate to the destination platform in 30 seconds.
CUT 010–3s
A day off, a train on a whim
AimOpens on the moment of setting out
CUT 023–10s
This seat is the best view
AimShows the ride itself
CUT 0310–22s
Out of the tunnel, the sea
AimGives the best view on the line the longest time
CUT 0422–30s
Find value tickets from our profile
AimEnds on the arrival and points to ticket info
Process
From checking what can be filmed through posting, analysis and improvement, supported throughout by the same team
Phase01
The routes to grow and what can be filmed are decided first.
Phase02
Scenes that give a reason to get off, laid out by season and day of the week.
Phase03
We follow the passenger's route and film in batches.
Phase04
Finished at a pace that keeps the window view flowing.
Phase05
What grew gets extended along the line, and we look back on the sales numbers.
What we watchAverage watch time, full-view rate, profile visits
What we watchSaves, profile visits, link clicks
What we watchRetention rate, subscriptions, branded search
What we watchArrivals at the sales page, tickets sold, referrers
What we watchLINE friends, purchases from messages, block rate
The set-up is only an example. Where an account for the area along the line already exists, we sometimes start by rebuilding it.
FAQ
We draw the line on scope at the first meeting. Following your filming policy, we list five points, no-film areas, safety constraints, likeness, music and industry rules, and secure the application contact and lead times before building the plan.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. We no longer offer plans priced by the number of videos. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support rail, bus and transport operators. For the company profile, see TEAM.
Separating them is the default. People waiting for service updates and people looking for somewhere to go along the line are different audiences. We recommend keeping the existing official account purely for information and starting a new tourism account that shows the experience along the line.
There is. Every commuter line has stations worth getting off at on a day off. The plan centres on showing places to eat, parks and events along the line in first person, to grow non-commuter use at weekends.
Operations don't stop. With POV, the operator gets on and off along the same route as passengers, so there is no need for talent, lighting or sets, and we can film on trains and routes in normal service. All we ask of crews is to know the filming date.
We can. We keep your current account and start by changing what gets posted and how often. If any past posts took off, we build concepts from that angle.
Three months, as a guide. Across our management work in general, the first month finds the angle on the line that works, and arrivals at the sales page start to move from the second month.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT