Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppSNS Account Management for Travel Agencies
Destinations are decided on a vertical phone screen, and the visit to your branch comes after. Not tour announcements: managed social media that shows the planner's view walking a scouting trip.
TikTok
Instagram
YouTube
LINE
Numbers
49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)58.7%
Instagram use among travellers is close to 60%
Instagram use among people who travelled in Japan in the past year (n=1,030). Among women aged 29 and under it is 93.2%
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 202531.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)66.0%
Two in three people in their twenties don't use package tours
Share of 18-29s who said they do not use package tours for overseas travel. Overall it is 42.7%
Japan Travel Bureau Foundation (JTBF), Annual Report on Tourism 2024 (cited in JATA, Travel Industry in Numbers 2025)66%
Two in three agencies are short of salespeople
Share of travel agencies reporting a shortage of sales staff. Across tourism-related businesses as a whole it was 46%
Japan Association of Travel Agents (JATA), 5th Survey on Attitudes to Expanding Inbound Visitor Reception, 2026 (n=1,096)Why SNS
Merit 01
New reach
Reach people before they choose where to go
People who come in holding a brochure have already chosen their destination on their phone. Vertical videos reach the feeds of people still looking for where to go, itinerary and all.
Merit 02
Builds up
Build up footage that is yours alone
With only the landscape photos suppliers send, your tour looks just like a competitor's. Videos you shoot yourself stay on your account and can be used every time you sell that destination.
Merit 03
Clear results
Count the bookings social media brings
When bookings are split across stores, phone and web, no one counts who came from social media. Combine form tracking with asking customers in store, and its contribution becomes clear.
Merit 04
Helps with hiring
Show the rewards of tour leading and counter work
Job ads list only location and pay. Videos of a tour conductor's day and the satisfaction of building an itinerary show people thinking of applying what the work really is.
Why TripClear
Reason 01
3.8×
More saves, more branded search, longer viewing
POV follows the meeting point, destinations, meals and hotel through a participant's eyes. Even showing the whole itinerary, it holds viewers for 30 to 40 seconds a play, with a save rate 3.8 times higher.
Reason 02
Fully handled
One-stop management
We start by narrowing down what to sell first, such as tours departing soon with seats left and your own packages. With tracking on the booking form, we report profile visits, booking page visits and bookings every month.
Reason 03
Japan's first
A professional POV team
We are Japan's first social media marketing company to become an official Insta360 partner. Our camera operator joins scouting trips and escorted tours, captures 8 to 10 videos' worth a day, and also films the tour conductor's point of view.
Reason 04
10M+views/month
An organic track record that speaks for itself
With the judgment that grew 15+ accounts without ad spend, we check where viewers drop off and the completion rate of every video. Itineraries that land well carry over into the next tour plans.
We use itineraries and photos from the destination too, but when you want to hand viewers the view of someone on the tour, POV is an option. Here is one example: the meeting point to the ride home in 30 seconds.
CUT 010–3s
Show up. We handle the rest
AimOpens on how easy it is to join
CUT 023–10s
The guide knows the way
AimShows the ease only a tour gives
CUT 0310–22s
Hands-on stops are part of the route
AimShows there's more than sightseeing
CUT 0422–30s
Tour dates from our profile
AimEnds on the afterglow and points to the tour list
Process
From choosing the tours to sell through filming, posting and monthly reporting, all taken on together
Phase01
We decide what to sell first, and work back from there.
Phase02
From the sales window and departure dates, we lay out when things go out first.
Phase03
We follow the same itinerary as the planner or tour conductor and film it in batches.
Phase04
We tighten it to a pace people watch to the end.
Phase05
We spot the itineraries that grew and extend them into the next ideas.
What we watchAverage watch time, full-view rate, profile visits
What we watchSaves, profile visits, link clicks
What we watchRetention rate, subscriptions, branded search
What we watchBooking page arrivals, bookings, referrer
What we watchLINE friends, bookings from messages, block rate
The mix is one example. If you already have your own account, we sometimes start by taking stock of what you post now.
FAQ
No faces needed. The basis is first-person video of the operator following the itinerary, and planners and tour conductors can take part with just their hands and voices. If someone does appear, there is a review before publication.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. We no longer offer plans priced by the number of videos. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support travel agencies. For the company profile, see TEAM.
You can start from there. The first shoot joins the planner's scouting trip or your next escorted tour. Instead of supplier photos, we gradually replace them with first-person material walking the itinerary.
We make them countable. Measurement goes on the booking form, and branches and phone just add one field asking what brought the customer in. The monthly report sets the three side by side.
We film by joining the tour, so we don't need your staff's help. One trip gives material for eight to ten videos, so you can build up what goes out in the quiet season in advance.
We can. We keep your current account and start by changing what gets posted and how often. If any past posts took off, we build concepts from that angle.
About three months, as a guide. Find the itinerary angle that works in the first month, and booking page arrivals start to move from the second: that is the general guide across our management work.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT