

Hair Salon / TikTok & Instagram
A hair salon in Shibuya
Built around short video following an assistant's day in POV, we ran the salon's account for them.
2 months to 23,000 followers
Graduate applications 6 to 180 (30x)
Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short vertical videos,we get you seen, then chosenand run all of it for you.
View counts are from TikTok as of October 2026
We focus on the experience of being transformed in the salon chair, and on the process of finishing a style through cut and colour. We use this to build brand recall, drive sales and support hiring.
Avg. save rate
3.8×
Avg. watch time
5×
Avg. branded searches
+68%
6.9%
Found their salon on social: 7%, even among twentysomethings
Share of women in their twenties who first heard about their current salon on social media. That is a door nobody has walked through yet
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2026 (13,200 men and women aged 15-69)36.7%
The photos that win show what each stylist is good at
The top thing people weight in the photos and staff pages on a booking site. Staff photos being included comes in at 31.1%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)01
What people watch is the stylist and the work, so videos of skilled hands lead to stylist requests and repeat bookings.
02
With videos of setup and practice on your account, students see your everyday life before they find posts by people who left.
03
Give the salon the atmosphere and menu, and stylists their technique, and people who are deciding check the salon account and book.
04
Hand off filming and planning, and you can keep putting out new formats without stopping appointments.
3.8×
POV follows the stylist's hands from the client's seat, a way of filming that raised branded searches by 68%. POV Studio
Fully handled
We set stylist requests, applications and rebooking rate as KPIs, and run the salon account ourselves.
Japan's first
As an official Insta360 partner, we visit once or twice a month and capture 12 videos' worth in two hours. POV Studio
10M+views/month
Using what grew accounts without ad spend, we check each post's first 12 to 48 hours and replace the idea when interest drops.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Video cases
See allView counts are from TikTok as of October 2026
Process
Account design through filming, editing, posting and analysis, supported without a break
We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.
What social is being asked to do gets decided first.
The foundation is the formats that are working in beauty.
Twelve videos in two hours, without closing the salon.
Length and pace, set so people watch to the end.
What grows gets expanded; what fades gets replaced outright.
What we watchViews, average watch time, taps through
What we watchSaves, share of reach from non-followers
What we watchProfile views, clicks on the booking link
What we watchRequested bookings, bookings through DMs
What we watchBooking channel mix, request rate, rebooking rate
The mix is only an example. Where you start changes with the number of salons and stylists.
Price
Social media management / POV video production
JPY 300,000/month and up
Pricing moves with the number of videos and the ideas behind them
We'll lay out the approach and cost
Results


Hair Salon / TikTok & Instagram
Built around short video following an assistant's day in POV, we ran the salon's account for them.
2 months to 23,000 followers
Graduate applications 6 to 180 (30x)
Hair Salon / POV
Treatments and the conversation in the salon, shown in first person. Video that people watch to the end, built up steadily.
Average watch time 37.55 seconds
Full-view rate 14.3%
FAQ
This isn't an industry where social alone brings a big rise in new clients. What we propose is narrowing the role to three things: being chosen by candidates, being asked for by name, and bringing people back. Review sites can keep the lead on new clients.
We run salon accounts on an ongoing basis. One salon reached 23,000 followers two months after launch, and we have been through the usual sticking points in the beauty industry, from showing stylists in ways that win named bookings to posting for staff recruitment. We aren't a salon specialist, but we keep a separate playbook for each industry.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.
We build it so one or two batch shoots a month is all it takes. In POV with one operator, two hours gives twelve videos, so putting shoot days in weekday gaps means the salon never closes. The concepts lean towards what can be filmed when hands are free. There is a fuller explanation on POV video for hair and beauty salons.
Not one or the other. Both, in different roles. The official salon account is where the feel of the place and the hiring information live; individual stylists are where requests come from. Stylists get the concepts and editing formats from us.
This is territory where advertising law, pharmaceutical law and stealth marketing rules all apply at once. No absolute claims, and before-and-afters carry the conditions: over what period, how many visits. We also don't run discounts conditional on leaving a review.
Honestly, they will. The same format always wears thin, so the work assumes it and swaps formats before it does. In the monthly review we lay out saves, profile visits and requested bookings and decide which concepts stay.
Moving in-house partway is something we support. We set it up over the first three months, then hand over the filming and editing formats and how to read the numbers, and shift to a coaching engagement.
Yes. The results section on this page introduces our work with hair and beauty salons. Our track record across other industries is collected in Works.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available