Social Media Management for
Hair & Beauty Salons

This isn't an industry where social alone brings a big rise in new clients. What we propose is narrowing the role to three things: being chosen by candidates, being asked for by name, and bringing people back. Review sites can keep the lead on new clients.

We build it so one or two batch shoots a month is all it takes. Two hours gives twelve videos' worth, so putting shoot days in weekday gaps means the salon never closes. We also lean towards concepts that can be filmed when hands are free.

Not one or the other. Both, in different roles. The official salon account is where the feel of the place and the hiring information live; individual stylists are where requests come from. Stylists get the concepts and editing formats from us.

This is territory where advertising law, pharmaceutical law and stealth marketing rules all apply at once. No absolute claims, and before-and-afters carry the conditions: over what period, how many visits. We also don't run discounts conditional on leaving a review.

Honestly, they will. The same format always wears thin, so the work assumes it and swaps formats before it does. In the monthly review we lay out saves, profile visits and requested bookings and decide which concepts stay.

Moving in-house partway is something we support. We set it up over the first three months, then hand over the filming and editing formats and how to read the numbers, and shift to a coaching engagement.