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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSNS Account Management for Real Estate
Where a flat gets chosen has moved from the office to a phone. We run the official accounts for letting agencies, property managers and housebuilders, from design through filming viewing videos, posting and analysing enquiries.
TikTok
Instagram
YouTube
Numbers
55.5%
More than half of customers visit only one agency
Share of people who visited only one estate agency in person. They viewed an average of 2.6 properties
SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)66.4%
Two in three Gen Z look for a flat on social
Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos
Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)63.6%
The property information people see on social is viewing video
The most common property information people saw on social media: viewing videos and room tours
Ielove GROUP, 202626.3%
People who weight video grew in a single year
Share who weight property video in a listing, up 4.9pt on the previous year
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)76.0%
Of firms running it, 76% get enquiries
Share of estate agencies running social media who get enquiries through it
Ielove GROUP, 2023 (estate agencies, n=479)34.8%
Firms keeping it going: one in three
Estate agencies currently running social media. 57.7% have run it at some point
Ielove GROUP / Ielove CLOUD, November 2024 (estate agencies, n=388)Issues
01
The comparison is finished on a phone before anyone visits. A portal never conveys which company, or which person, will show them round.
The fixFirst-person video from the front door to the window shows, on the phone, who will show them round and how.
02
The top reason for stopping wasn't doubt about results; it was having no member of staff who could take it on.
The fixWe film alongside vacancy checks, and with nobody on camera it continues without tying up a member of staff.
03
Without measurement in place, what social contributed ends at a vague sense that things went up.
The fixWe put the paths and the measurement in order before starting, and report enquiries and cost per enquiry monthly.
04
What property management actually involves is unknown to the public. You realise you are short-staffed just before the peak, and advertising then is too late.
The fixWe film a day of accompanied viewings and use the same video for both marketing and hiring.
Solution
01
We ask about your current enquiry volume, visit rate and portal listing fees, then split the roles: TikTok for awareness, Instagram for consideration.
02
We settle whose eyes it is seen through, then film from the front door to the window. With nobody on camera there is no limit on volume, and the day of accompanied viewings works for both marketing and hiring.
03
Alongside it, a series answering questions about deposits and referencing with the actual procedure. The required disclosures are built into the on-screen text template.
04
Before starting, we put the paths to enquiries and appointments in order and install measurement. What we look at monthly is enquiries and the cost of each.
What we watchViews, average watch time, taps through
What we watchSaves, profile visits, DMs and clicks
What we watchRetention rate, views from search, subscriptions
What we watchSite traffic, enquiries, appointments booked
Read it as an example. Your format, number of branches and area change the order.
Process
Account design through filming, posting and analysing enquiries, supported without handing anything off
Phase01
We work back from how many, in which area, you want.
Enquiry volume and visit rate, portal listing fees, the months that drop in the quiet season. We ask about those, then set each platform's role and the KPI tree first.
Phase02
Content that depends on a property and content that survives it, roughly half and half.
Room tours and accompanied viewings are the backbone. Alongside them, series on deposits, referencing and walking the area, worked up into storyboards.
Phase03
The camera runs while the usual work happens.
The crew joins vacancy checks and key handovers, giving eight to ten videos in a six-hour day. Lending the equipment so your own team films is also possible.
Phase04
The pace people will watch and wording that clears the rules, at the same time.
Cutting built around completion and save rates, then a second check at the edit on rent and availability wording and on nameplates in frame.
Phase05
What gets reported isn't views; it's enquiries and visits.
We watch the first 12 to 48 hours and extend whatever angle grew to other properties. Monthly reporting runs enquiries, cost per enquiry and appointments, and we handle removal after a let.
FAQ
It can. We build in a rule to remove or replace video of a property once it is let, and run a series alongside that doesn't disappear when the properties change. Even in a month with few vacancies, the volume holds.
They do. It is territory where the Real Estate Brokerage Act's prohibition on exaggerated advertising, the fair competition code on property advertising and the advertising law all apply at once. Who removes or corrects listings for let properties, and by when, goes into the operating rules.
What we ask of you is help with the filming and one monthly check-in. Concepts, filming, editing, posting and analysis are all handled as managed work, and filming alongside vacancy checks gives eight to ten videos in a six-hour day.
Views sit as an intermediate metric in the KPIs. We put the paths to the enquiry form and appointments in order and install measurement on your site, then follow it in stages: saves, profile visits, site traffic, appointments.
We film and edit through the quiet months to build up a stock of posts, and publish intensively from just before the peak. The quiet season is positioned as the period for getting the company and its people remembered through the series content.
It can. We hand over the filming approach, the content plan, the pre-publication checklist and how to read the numbers, all documented. After the transfer we can still take partial work, such as editing only or analysis only.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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