Social Media Management for
Estate & Letting Agencies

It can. We build in a rule to remove or replace video of a property once it is let, and run a series alongside that doesn't disappear when the properties change. Even in a month with few vacancies, the volume holds.

Through social media management and vertical short-form video production, we have run accounts for accommodation, restaurants, hair salons, local authorities, retail and more. The accounts we manage have passed 500 million views in total. Individual case studies are collected in Works.

We share case studies with real estate and results from similar industries, along with how we would proceed, when we talk.

Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.

Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.

They do. It is territory where the Real Estate Brokerage Act's prohibition on exaggerated advertising, the labelling code set by the Real Estate Fair Trade Council (the Fair Competition Code for Real Estate Representations) and the Act against Unjustifiable Premiums and Misleading Representations all apply at once. Before posting we check that nothing amounts to bait advertising and that no required property details are missing, and before the account goes live we agree where the line sits on what can be said in real estate. Who removes or corrects listings for let properties, and by when, goes into the operating rules.

What we ask of you is help with the filming and one monthly check-in. Concepts, filming, editing, posting and analysis are all handled as managed work. In POV with one operator, going round alongside your vacancy checks, a six-hour day gives eight to ten videos. There is a fuller explanation on POV video and room tours for real estate.

Views sit as an intermediate metric in the KPIs. We put the paths to the enquiry form and appointments in order and install measurement on your site, then follow it in stages: saves, profile visits, site traffic, appointments.

We film and edit through the quiet months to build up a stock of posts, and publish intensively from just before the peak. The quiet season is positioned as the period for getting the company and its people remembered through the series content.

It can. We hand over the filming approach, the content plan, the pre-publication checklist and how to read the numbers, all documented. After the transfer we can still take partial work, such as editing only or analysis only.