Social Media Management for
Tourism & Local Government

We aren't against doing it in-house. But the people in tourism associations and local authority tourism teams are invariably doing it alongside another role, and 82% of registered DMOs cite recruiting and developing people as a challenge. Starting by putting only the concept and editing outside is a realistic option.

Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.

Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support tourism associations and local authorities. For the company profile, see Company.

We build the annual plan first, on the basis of filming in bulk when it's there and publishing later. The quiet months get bridged by everyday life locally, the food, the crafts and the transport, which can be filmed all year. That's what keeps the posts running.

Nothing stops. In POV, with the operator tracing the same route a visitor takes, no talent, lighting or sets are needed. A six-hour shoot gives eight to ten videos. Places that can't be filmed and anyone needing an application get listed at the first meeting. There is a fuller explanation on POV video for tourism and local government.

We have seen it many times: the order of magnitude of views isn't the result. What we judge on is whether it reached the audience you wanted, whether it got saved, and whether people reached the tourism site or the event page. What counts as working is agreed before we start.

You can start partway through. When the contract period ends, the rule is that the footage, the edited video, the posting performance data, the operating manual and the account admin access all get handed over together.

We do. The starting point is drawing up an organisation chart and documenting who commissions, who delivers and who may use which material. We propose a single point of contact, and the uses and periods for sharing material across parties go into the contract.

Yes. The results section on this page introduces our work with local governments and tourism associations. Our track record across other industries is collected in Works.