Social Media Management for
Tourism & Local Government

We aren't against doing it in-house. But the people in tourism associations and local authority tourism teams are invariably doing it alongside another role, and 82% of registered DMOs cite recruiting and developing people as a challenge. Starting by putting only the concept and editing outside is a realistic option.

We build the annual plan first, on the basis of filming in bulk when it's there and publishing later. The quiet months get bridged by everyday life locally, the food, the crafts and the transport, which can be filmed all year. That's what keeps the posts running.

Nothing stops. The operator traces the same route a visitor takes, with no talent, lighting or sets. A six-hour shoot gives eight to ten videos. Places that can't be filmed and anyone needing an application get listed at the first meeting.

We have seen it many times: the order of magnitude of views isn't the result. What we judge on is whether it reached the audience you wanted, whether it got saved, and whether people reached the tourism site or the event page. What counts as working is agreed before we start.

You can start partway through. When the contract period ends, the rule is that the footage, the edited video, the posting performance data, the operating manual and the account admin access all get handed over together.

We do. The starting point is drawing up an organisation chart and documenting who commissions, who delivers and who may use which material. We propose a single point of contact, and the uses and periods for sharing material across parties go into the contract.