Social × Video Marketing
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Travi Travel AppSNS Account Management for Shopping Malls & Commercial Facilities
Young people don't search for a mall by name. We turn an official account that has become a stack of sale notices into a place that gives people a reason to go, through the experience of walking the mall.
Instagram
TikTok
YouTube
Mall app and LINE
Numbers
74.1%
Three in four young people come every month
Share of 18-24-year-olds in Tokyo and the three neighbouring prefectures who visit a commercial facility at least once a month (n=497)
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202564.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 2025~70%
For a limited event, they'll travel further
Share of 18-24-year-olds who said they would go to a commercial facility further away than usual if there were a limited event or pop-up
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202541.0%
Four in ten visitors post on social
Share of 18-24-year-olds who have posted on social media after visiting a commercial facility
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202575%
Three in four malls are short of tenant staff
Share of shopping centre developers who said tenant staffing was not sufficient
Japan Council of Shopping Centers, Quantitative Survey on Staff Recruitment (Developers)Why SNS
Merit 01
New reach
Give people who haven't come yet a reason to visit
Posting sales and opening hours alone doesn't give anyone a reason to come. Vertical videos walking through the mall reach the feeds of people who have never visited.
Merit 02
Clear results
Connect posts and visits with numbers
A mall measures foot traffic and app members. Add tracking to event pages and coupons, and you can explain which one social media moved, through the actions that lead to a visit.
Merit 03
Helps with hiring
Show a day working at the mall
Without enough sales staff, shorter hours and empty units are on the rise. Videos of a day working at the mall show the atmosphere that individual stores' job ads can't.
Merit 04
Less in-house work
Post without waiting for tenants' materials
If you wait for each tenant's head office to approve, the event has started by the time the photos arrive. Hand off filming in the mall, and you can post ahead of events without chasing materials.
Why TripClear
Reason 01
3.8×
More saves, more branded search, longer viewing
POV follows a visitor from the entrance to the shop they came for, the food court and the rooftop. Videos filmed this way get saved more than regular videos, 3.8 times as often.
Reason 02
Fully handled
One-stop management
We work back from the days you want to fill, such as weekday afternoons and gaps between events, and the visitors you want. With tracking on event pages and app and LINE coupons, we report the actions that lead to visits every month.
Reason 03
Japan's first
A professional POV team
As Japan's first social media marketing company certified by Insta360, we capture 12 videos' worth in two hours without disrupting the sales floor. We film tenant staff's point of view the same day, and bring tenant approvals into a single flow before the shoot.
Reason 04
10M+views/month
An organic track record that speaks for itself
We have grown 15+ accounts, all without ad spend. We check where viewers drop off in every video and carry the floors that do well into the next plans. Tenants who appear review posts before they go live.
We use tenants' new arrivals and event announcements too, but when you want to hand viewers a walk through the building, POV is an option. Here is one example: the entrance to the food court in 30 seconds.
CUT 010–3s
Where to this weekend?
AimOpens on the visitor's view to stop the scroll
CUT 023–10s
Upstairs, a new shop
AimShows the scale and the way people move through it
CUT 0310–22s
Found it. This one
AimShows tenants' products through a shopper's eyes
CUT 0422–30s
Event info from our profile
AimEnds on a break and points to what's on
Process
Account design through filming, posting and analysis, supported throughout
Phase01
It starts with which days, and who you want to come.
Phase02
Before filming, we settle it in a form that will clear the mall.
Phase03
Twelve videos' worth in two hours, without interrupting trading.
Phase04
Even with a tenant's note, only that cut gets fixed.
Phase05
We identify the floors that grew and extend them into the next ideas and into ads.
What we watchSaves, profile visits, link clicks
What we watchAverage watch time, full-view rate, profile visits
What we watchRetention rate, subscriptions, branded search
What we watchArrivals at event pages, referrers
What we watchNew members, coupon redemptions, block rate
This set-up is one example. The mall's size, its customers and whether you have an app change the order.
FAQ
We don't work shop by shop. As the mall's filming rules, what may appear and who signs off are agreed first, and pre-publication checks go through the mall's contact as one. Shops needing head office approval are listed at the first meeting.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. We no longer offer plans priced by the number of videos. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support shopping malls and commercial facilities. For the company profile, see TEAM.
What the mall posts is the one thing no tenant can make alone: the experience of walking the mall. The flow from the entrance to the shop people came for, a meal and a break. Each shop's products and sales are left to the shops, and the mall sticks to giving people a reason to go.
We film so it doesn't. One camera operator simply walks the same route as visitors, with no lighting or sets. Filming that keeps customers' faces out is the default, and anyone in frame comes out cut by cut before publication.
Yes, we take them on together. Whether each mall gets its own account or they share one under the brand is decided by customers and catchment. The efficient way is a shared format for ideas, with batch shoots at each mall.
Yes. The account stays as it is, and we change what is posted and how often. Tenant announcements stay, and video of the mall experience is added as the core.
Three months, as a guide. The first month finds the floors and angles that work, and from the second month the numbers for arrivals at event pages and coupon redemptions start to move. That is the guide across our management work generally.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT