Social Ads for
Real Estate

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on room-tour video that follows the viewing experience and on delivery where the same team tracks enquiries through to branch visits, so that property ad spend turns into visits and viewing bookings.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Apartment hunting means room tours on social media now

63.6%

The property information people see on social is viewing video

The most common property information people saw on social media: viewing videos and room tours

Ielove GROUP, 2026

54.3%

What gets looked at most is photos of the property

The top thing people weight in a listing. Local market rates come in at 36.9% and property video at 26.3%

Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)

47.4%

Material to advertise with is something few firms have yet

Estate agencies who said they make no use of social media. Only 12.6% use it actively

Ielove GROUP, March 2026 (estate agencies, n=95)

2.6properties

The shortlist is set before anyone comes to view

Average number of properties actually viewed by people who signed. The lowest since FY2005

SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)

55.5%

More than half of customers visit only one agency

Share of people who visited only one estate agency in person. Being found first is what decides it

SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)

66.4%

Two in three Gen Z look for a flat on social

Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos

Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for estate agencies

01

Reach people looking for a home

People who watched a property video can be shown another ad that nudges them to book a viewing.
02

Put budget behind moving season

Moves cluster in early spring. You can scale back in slow months and spend more heavily in the busy season.
03

Know when to stop by tracking past the enquiry

Count through to viewing bookings and compare on small budgets, and you can stop ads that don't work early.
04

Walk-through videos stand out in the listings

Floor-plan and rent banners get lost among similar properties. Video helps people picture living there.

Four reasons estate agencies choose TripClear for social ads

10M+views/month

Strong in video creative

We re-edit room tours and accompanied viewings to 10 to 20 seconds. With POV from a tenant's view, no one needs to show their face.
AI-powered

Creative testing at scale with AI

We read early CPM, watch time, click-through and enquiry numbers with help from AI to pick winners.
Past the click

End-to-end support

We place pixels on the enquiry and viewing-booking confirmation pages and align UTMs and GA4 before delivery.
Joined-up channels

A full range of marketing solutions

Evaluation leads with viewing bookings and follows through to branded search. Property videos that did well through account management can run as ads. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From delivery design and measurement set-up to reporting and next month's plan: how it actually runs in real estate

Delivery design through video production, test delivery, optimisation and reporting, supported as one continuous process

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Account setup and measurement

Eight tenths of an ad's outcome is settled in the set-up before delivery.
3Creative production

Assembling a set you can compare beats chasing one perfect video.
4Test campaigns and winner selection

The budget goes up once the data shows something working.
5Optimise and scale

We move towards what works and build it up towards the peak.
6Reporting and next month's plan

Beyond spend and leads, it names the next site to film.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Real estate advertising is regulated. Can we still run social ads?

It is regulated, and you still can. We put messaging that doesn't name a specific property at the core, and for ads that do show one we build in the required disclosures and a rule to stop delivery once it is let.

We have no video to advertise with. Can you produce it?

Production is ours to handle. We film by angle and recut to 10-20 seconds for advertising. Choose a POV (first-person) room tour and there is nobody on camera, so no secondary-use negotiation, and a property that has gone under contract can be swapped out the same day. For how we film, see POV video and room tours for real estate.

We don't have a landing page for the ads to reach.

If you don't have one, we build it. Either a new landing page leading with the message that worked, or a rebuild starting from the form on your existing appointment page.

Enquiries swing hard between peak and quiet months. How should the budget be planned?

What we suggest is running the tests through the quiet months to find the winning line, then concentrating on it at the peak. In our experience, delivery in quiet months is best assigned to building awareness.

We already use an ad agency. Do we have to switch?

No need to switch. We are happy to take only the video creative production and analysis, leaving ad management with your existing team.

How is the fee structured? Can it be performance-based?

There are two fee structures, fully performance-based and management-fee based. In real estate, where the conversion tends to be a visit or a viewing, we usually propose the management fee. The terms are on the social ads pricing page.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.

Do you have case studies or a track record with real estate?

We have not published any case studies for real estate. We share results and approaches from similar industries when we talk. Our track record across industries is collected in Works.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

Can posts follow the real estate advertising rules (the fair competition code)?

Yes. We check the labelling and property details before posting, in line with the ban on exaggerated advertising under the Real Estate Brokerage Act, the fair competition code of the Real Estate Fair Trade Council, and the Act against Unjustifiable Premiums and Misleading Representations. Where the line sits for what can be written in real estate is decided before operations start.

View the full service lineup

Get in touch