Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppSNS Advertising for Rail, Bus & Transport Operators
Sales of excursion tickets and sightseeing trains close on the day of travel, whatever happens. We build delivery peaks by line and season, and judge results on tickets sold, not views.
TikTok ads
Meta ads
YouTube
Numbers
+3.8%
The only thing growing faster than commuting is non-commuter travel
Passengers carried by Japan's 16 major private railways in FY2024. Non-commuter passengers rose 3.8% year on year, ahead of the 2.4% rise in commuter-pass passengers
Association of Japanese Private Railways, Passenger Results of the 16 Major Private Railways, May 202538.0%
Excursion tickets: 40% know them but haven't used one
Share of people who know of railway excursion tickets but have never used one (n=1,457). 40.3% have used one
Ministry of Land, Infrastructure, Transport and Tourism (MLIT), user survey for the Study Group on Advancing Data Linkage in Transport, March 202233.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)70%
Travel bookings: 70% happen on a phone
Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)Why SNS Advertising
Merit 01
Precise targeting
Reach people beyond your line
You can choose who sees your ads by where they live, age and travel tastes. Even people with no tie to your line can see your special tickets before a long weekend.
Merit 02
Tickets counted
See how many special tickets sold
Even when tickets sell at the window or on outside sites, the ad dashboard only shows click-throughs. Link straight to the sales page and count purchases, and you can judge delivery by cost per acquisition.
Merit 03
Low-cost tests
Carry winners across campaigns
Rebuilding ads for every campaign means the travel date arrives before the learning builds up. Keep small-budget delivery running all year, and the ads that worked carry over to the next campaign.
Merit 04
Native feel
Videos along the line don't look like ads
With train photos and fare banners, you keep reaching the same faces. Video that walks from the station to the destination is close to a travel post, so new people watch it too.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
From first-person videos of the walk from station to destination, we pick the ones whose watch time and saves confirmed the response and cut them to 10 to 20 seconds. POV, which needs no on-camera talent, is also an option.
Reason 02
AI-powered
Creative testing at scale with AI
Delivery never lapses through the year, with ads dropped in on release day, before long weekends and just before travel. Budget goes to the dates and sections where seats tend to remain, and AI multiplies our tests so we narrow in on winners faster.
Reason 03
Past the click
End-to-end support
We set up tags and UTMs on the special ticket information page and purchase confirmation page. For window and outside sales, we choose between dedicated codes and matching against ridership data.
Reason 04
Joined-up channels
A full range of marketing solutions
Reports lead with tickets sold and cost per acquisition, in a form you can use when discussing non-commuter revenue. Posts along the line that took off on your official account can be turned into ads.
Process
Delivery design through reporting and next month's plan, supported throughout by the same team
Phase01
Whether you can talk in tickets sold is decided by the measurement before delivery.
Phase02
Rather than hunting for the one right video, we first build a set you can compare.
Phase03
Whether it works is judged on early signals, before the travel date.
Phase04
We concentrate on what's working and build peaks around travel dates.
Phase05
Tickets sold come first, and we settle what to make next month too.
What we watchCPM, retention rate, cost per acquisition
What we watchCost per acquisition, tickets sold, share of reach that is new
What we watchRetention rate, branded search
What we watchPurchase rate, frequency
What we watchArrivals at the sales page, tickets sold
The delivery mix changes with the excursion tickets you want to sell and their sales window.
FAQ
We can run them one by one. But relaunching every time means the learning never builds up. We separate year-round delivery from per-ticket delivery and build peaks on launch day, before long weekends and just before travel.
The first thing we separate is what can be measured and what can't. We track reliably up to your own information page, and beyond that fill the gap with dedicated codes or matching against usage records.
At the first meeting we agree which material may be used in ads and who signs it off. We don't touch material that hasn't been cleared. We start with ads built around first-person video of the trip from station to destination.
There are two structures, fully performance-based and management-fee based. Performance-based suits anything that completes online, as digital tickets do; a management fee suits awareness or a concentrated push. The detailed terms are on the social ads pricing page.
Production alone is fine. Ad management stays with your existing team, and we take only the vertical video production and the analysis of what worked. For how we film, see POV video for rail, bus and transport operators.
We talk through work from close industries and the process when we meet. What social media management for transport operators involves is set out on the Social media management for rail, bus and transport operators page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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