Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppSNS Advertising for Travel Agencies
A tour's sales window is closed by the departure date, whether you like it or not. We work back from the remaining seats to plan the delivery peaks, and judge results on bookings, not views.
TikTok ads
Meta ads (Instagram and Facebook)
YouTube
Numbers
70%
Travel bookings: 70% happen on a phone
Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)270% growth
Bookings from video rose 3.7x in six months
Growth in bookings in Japan through the path that lets people book stays and activities from video (TikTok GO), over the last six months against the previous period
TikTok Newsroom official announcement as of April 2026 (platform's own announcement)49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)58.7%
Instagram use among travellers is close to 60%
Instagram use among people who travelled in Japan in the past year (n=1,030). Among women aged 29 and under it is 93.2%
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 202533.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)Why SNS Advertising
Merit 01
Precise targeting
Reach people who never visit the shop
People who walk past your counter are still searching for destinations on their phones. Choose who sees your ads by age and interests, and you can show tours to people who never pick up a brochure.
Merit 02
Tracked to sign-up
Judge ads by bookings
When bookings scatter across phone and branch, ad results stop at the click. Link straight to the booking page and capture phone and branch bookings with numbers and a quick question, and you can talk in cost per acquisition.
Merit 03
Low-cost tests
Carry winning ads to the next tour
Rebuilding campaigns for every tour means the departure date arrives before the learning builds up. Run all year and look for winners on small budgets, and the same ads can work for the next product.
Merit 04
Native feel
Video stands out among look-alike tours
With supplier photos and price banners, every tour looks the same. Video seen from someone walking the destination feels less like an ad, and stops the scroll for people you weren't reaching before.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
From first-person videos shot on site inspections and escorted tours, we re-edit the ones watched to the end and saved most into 10 to 20 second ads. They reach people with a different face from price banners.
Reason 02
AI-powered
Creative testing at scale with AI
Delivery runs all year without a break, and we drop ads in on release day, when seats run low and just before departure. Budget goes to tours with the most seats left, and AI does the legwork of finding angles that work.
Reason 03
Past the click
End-to-end support
We put tags and UTMs on product pages and booking confirmation pages, and fill in phone and in-store bookings with dedicated numbers and by asking what brought people in.
Reason 04
Joined-up channels
A full range of marketing solutions
The first line of every report is bookings and cost per acquisition. Destination posts that took off on your own account can run again as ads.
Process
Delivery design through monthly reporting and next month's plan, supported through a single point of contact
Phase01
Eight tenths of whether advertising works comes down to the design before delivery.
Phase02
Before one perfect video, we build a set that can be compared.
Phase03
Not instinct. The early data tells us what works.
Phase04
Budget moves to what is working, with peaks built around departure dates.
Phase05
Bookings go at the top, and we settle what to make next.
What we watchCPM, retention rate, cost per booking
What we watchCost per booking, bookings, share of new reach
What we watchRetention rate, branded search
What we watchBooking rate, frequency
What we watchArrivals at the booking page, bookings
The delivery mix changes with the tour's sales window and how bookings are taken.
FAQ
You can. But relaunching every time means learning never builds up. We separate year-round delivery from per-tour delivery and build the peaks at launch, on remaining seats and just before departure.
The first thing we separate is what can be measured and what can't. Web bookings are tracked reliably through to the confirmation page, and phone and in-store bookings are covered by dedicated numbers and a how-did-you-hear field.
Yes, within the scope your company holds permission for. At the first meeting we confirm who holds the rights, and we don't touch material that hasn't been cleared. We start with ads built around first-person video from scouting trips and tours.
There are two structures, fully performance-based and management-fee based. Performance-based suits bookings that complete online; a management fee suits awareness work and concentrated pushes. The detailed terms are on the social ads pricing page.
Production alone is fine. Ad management stays with your existing team, and we take only the vertical video production and the analysis of what worked. For how we film, see POV video for travel agencies.
We talk through work from close industries and the process when we meet. What social media management involves for travel agencies is set out on the Social media management for travel agencies page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT