Social Ads for
Hair & Beauty Salons

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on delivery that doesn't spend a yen outside your catchment and on video that shows the experience of the treatment, not a discount, as the reason to book, so that salon ad spend turns into named bookings.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Salon marketing still has room to grow on social media

6.9%

Social accounts for 7%, even among twentysomethings

Share of women in their twenties who first heard about their current salon on social media. That is a door nobody has walked through yet

Recruit Hot Pepper Beauty Academy, Beauty Census H1 2026 (13,200 men and women aged 15-69)

274,070premises

In your catchment there is always a competitor

Registered beauty premises in Japan. Stylists in employment number 579,768, and both figures are up on the previous year

Ministry of Health, Labour and Welfare, Report on Public Health Administration and Services, as of March 2024

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for hair and beauty salons

01

Compare on the same terms as listing fees

With a listing fee plus commission, you can't tell whether what you pay is fair. Ads show the cost per booking.
02

Link ads straight to your booking screen

Point the link to your booking screen or LINE sign-up, and you can count which ad brought each client in.
03

Fill open slots without discounts

We compare angles such as the finished look or how the treatment goes on small budgets, and find messages that reach clients likely to keep coming back.
04

Seen from the chair, watched to the end

A retouched after photo gets spotted as an ad straight away. Video that follows the cut is watched just like an everyday post.

Four reasons hair and beauty salons choose TripClear for social ads

10M+views/month

Strong in video creative

Stylist, finish, how a first visit goes: we make videos for each angle, with POV from the client's seat if showing faces is difficult.
AI-powered

Creative testing at scale with AI

Hooks are tested at volume with AI and swapped before a small local audience tires of them.
Past the click

End-to-end support

In the first month we set up pixel, CAPI, GA4 and UTMs, and check what can't be tracked against the booking book.
Joined-up channels

A full range of marketing solutions

Posts that took off on the salon's account can run as ads too. Reports lead with completed bookings and cost per booking. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From checking the measurement to next month's creative brief: how it actually runs for a salon

Delivery design and measurement set-up through to reporting and next month's plan, supported without a break

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Account setup and measurement

It starts with deciding what counts as one.
3Creative production

Honestly, one discount image gives you nothing to compare.
4Test campaigns and winner selection

Budget goes in once the data has confirmed it.
5Optimise and scale

In a small catchment, the same ad has a surprisingly short life.
6Reporting and next month's plan

What leads the report is bookings, not views.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Hot Pepper Beauty, are you suggesting we drop it?

We are not. Keep the listing as it is. Our position is to grow a booking channel of your own alongside it, so you have something to judge whether the listing fee and commission are fair.

What budget can we start on, and how is your fee structured?

There are two fee structures: fully performance-based and management-fee based. Performance-based suits conversions that complete online, like a booking; a management fee suits awareness work and concentrated pushes. For a guide to the figures, see social ads pricing.

Other than a coupon discount, what should we be advertising?

The hands of the stylist someone wants to be seen by, results you can repeat, and a first visit that can't go wrong. POV filmed from the chair, from the shampoo basin to the mirror, is one more angle that doesn't lean on discounting. For how we film, see POV video for hair and beauty salons.

We use a booking system like SALON BOARD or Reservia. Can bookings still be measured?

Where bookings hand off to another domain, we check how far they can be tracked before delivery starts. Where they can't, we substitute LINE sign-ups or arrivals at the booking form as the conversion point.

Can we use advertising to grow job applications rather than bookings?

We run recruitment advertising too. Video showing a day in the job as it really is, delivered inside commuting distance and to areas with lots of beauty students, with applications received over LINE.

Can we use posts from an individual stylist's account as ads?

If a post has taken off, it can run as it is through Spark Ads or partnership ads. The condition is that their consent and the scope of secondary use are agreed first.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.

Do you have case studies or a track record with hair and beauty salons?

Our case studies with hair and beauty salons are introduced on the social media management page. Our track record across industries is collected in Works.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

Are you used to working in the beauty industry?

We manage accounts for hair and beauty salons on an ongoing basis. From presentation that leads to nominated bookings to posts for recruiting staff, we have been through the usual sticking points of the beauty industry.

View the full service lineup

Get in touch

Social ads for
hair and beauty salons.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Social Ads forHair & Beauty Salons

Results

Salon marketing still has room to grow on social media

4 benefits of social ads for hair and beauty salons

Compare on the same terms as listing fees

Link ads straight to your booking screen

Fill open slots without discounts

Seen from the chair, watched to the end

Four reasons hair and beauty salons choose TripClear for social ads

Strong in video creative

Creative testing at scale with AI

End-to-end support

A full range of marketing solutions

Creative that moves people

From checking the measurement to next month's creative brief: how it actually runs for a salon

1Inquiry and quote

2Account setup and measurement

3Creative production

4Test campaigns and winner selection

5Optimise and scale

6Reporting and next month's plan

The platform mix for salons, and what we watch on each

Performance-based or management fee — choose whichever suits your product and your goal

Pure performance-based

Management fee

Questions we are often asked by salons

Other support for hair and beauty salons, and social ads in other industries

Other services for hair and beauty salons

Social ads in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Social ads forhair and beauty salons.Get in touch,we're always happy to talk

Social Ads for
Hair & Beauty Salons

Every social marketing service can be taken
on its own or in combination

Social ads for
hair and beauty salons.
Get in touch,
we're always happy to talk