Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppSNS Advertising for Shopping Malls & Commercial Facilities
Event and sale periods close on a fixed date, like it or not. We build delivery peaks around your catchment and the calendar, and judge results on actions that lead to a visit, not on views.
Meta ads (Instagram and Facebook)
TikTok ads
YouTube
Numbers
33.1tn yen
Shopping centre sales are at a record high
Total annual shopping centre sales (2025, estimate). The council attributes the rise to more promotional activity by malls and more events
Japan Council of Shopping Centers, SC Sales Statistics Report, 2025 annual~70%
For a limited event, they'll travel further
Share of 18-24-year-olds who said they would go to a commercial facility further away than usual if there were a limited event or pop-up
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202574.1%
Three in four young people come every month
Share of 18-24-year-olds in Tokyo and the three neighbouring prefectures who visit a commercial facility at least once a month (n=497)
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202564.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 2025Why SNS Advertising
Merit 01
Precise targeting
Reach your catchment area
You can choose who sees your ads by distance from the mall and age. People who viewed an event page can be reminded again just before the event.
Merit 02
Drive visits
Track the steps before a visit
Shopping ends at the registers inside, so ad evaluation tends to stop at the click. Link straight to an event page or coupon, and you can count the actions that lead to a visit.
Merit 03
Low-cost tests
Keep what works across events
Restarting campaigns for each event means the event ends before the learning builds up. Keep small-budget delivery running all year, and the ads that worked carry into the next event.
Merit 04
Native feel
Walk-through videos beat sale banners
Sale banners and flyer images reach the same people every time. Video that wanders through the mall feels like a post, and stops people who haven't visited yet.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
From first-person videos walking through the mall, we pick the ones with strong watch time and saves and re-edit them to 10 to 20 seconds. Even the mix of tenants comes across on video.
Reason 02
AI-powered
Creative testing at scale with AI
The base is year-round delivery. We drop ads in for event announcements, opening days and final weeks, and put budget into weekdays when footfall drops and the gaps between events. AI lets us compare angles all at once.
Reason 03
Past the click
End-to-end support
We put tags and UTMs on event pages, and count visits by matching against app and LINE coupon redemptions and event pre-registrations.
Reason 04
Joined-up channels
A full range of marketing solutions
Reports lead with coupon redemptions and event page visits, in a form you can explain to tenants. Posts that took off on the mall's own account can run as ads too.
Process
Delivery design through visit measurement, reporting and next month's plan, supported end to end
Phase01
Before delivery, we decide what counts as a result one step short of a visit.
Phase02
Delivered as video walking the mall, not flyer images.
Phase03
No large budget goes in until the response is confirmed.
Phase04
Budget moves to what works, swapped in step with the peaks of each event.
Phase05
Actions that lead to a visit go at the top of the report.
What we watchCost per coupon redemption, share of new reach
What we watchCPM, retention rate, arrivals at event pages
What we watchRetention rate, branded search
What we watchReach rate, frequency
What we watchArrivals at event pages, coupon redemptions
The mix is one example. Which platform comes first changes with your catchment and how many events you run.
FAQ
Yes, one at a time is fine. But relaunching every time means the learning never builds up. We separate year-round delivery from per-event delivery and build peaks at the announcement, opening day and final week.
First we separate what can be measured from what can't. Arrivals at event pages are tracked reliably, and visits are filled in by reconciling against coupon redemptions in the app and on LINE, and pre-registrations.
Yes, as far as the tenant has approved. We settle who signs off at the first meeting and don't touch material that hasn't been approved. The starting point is ads led by first-person video walking the mall's common areas.
There are two structures, fully performance-based and management-fee based. For work like this, where the conversion point, a visit, doesn't complete online, we almost always propose the management fee. The detailed terms are on the social ads pricing page.
Production alone is fine. Ad management stays with your existing team, and we take only the vertical video production and the analysis of what worked. For how we film, see POV video for shopping malls and commercial facilities.
We talk through examples from close industries, and how it would run, when we meet. What social media management for malls involves is set out on the social media management for shopping malls and commercial facilities page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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