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Travi Travel AppSNS Advertising for Auto Repair Shops & Car Workshops
People look for a garage for inspections and tyre changes only when the time comes. We deliver to the neighbourhood in step with those seasons and with stock changes, and judge the results on bookings, not views.
Meta ads
TikTok ads
YouTube
LINE
Numbers
18.5%
The top reason for not buying: not knowing how to search
The main reason people who considered a used car did not buy within a year. "I don't know how to look for a car" came first (follow-up survey n=10,967)
Recruit Automotive Research Institute, Car Purchase Survey 2024, June 202555%
1 in 2 car shoppers watch YouTube
Social platforms new-car shoppers use for research: YouTube 55%, Instagram 23%. Among 18 to 29-year-olds, YouTube reached 61% (n=9,246)
Intage, New Car Shopper Survey, February 2025 (reported by Toyo Keizai Online, June 2026)76.2%
3 in 4 vehicle inspections are done by private garages
Of 20.795 million continuing inspections nationwide, the share of 15.852 million carried out by designated (private) car workshops
Kyushu District Transport Bureau, MLIT, Trends in the Designated Maintenance Rate (national), FY201961.8m cars
Private passenger cars: 61.83 million on the road
Private passenger cars (registered and kei) in use at the end of March 2025 numbered 61,832,213. That works out to one per household
Automobile Inspection & Registration Information Association, Private Passenger Cars per Household, published August 202522.1tn yen
The car aftermarket is growing, at 22 trillion yen
Used cars, parts and accessories, servicing and more made the 2024 automotive aftermarket worth 22.1235 trillion yen, 105.5% of the year before, helped by people keeping their cars longer
Yano Research Institute, Automotive Aftermarket Survey (2025), October 2025Why SNS Advertising
Merit 01
Precise targeting
Reach the area
You can target the area within about 30 minutes' drive of the shop, and by age. Neighbours who only ever drive past see your name before their inspection is due.
Merit 02
Measured in bookings
See your bookings
Views and clicks do not tie to bookings on their own. Count the bookings and the enquiries from stock pages, and you can judge each campaign on cost per result.
Merit 03
Timed to the season
Peak for inspection
Ads launched just before the busy season do not have time to learn. Keep a small budget running all year, and you can scale the ads that work in peak inspection months and tyre-change season.
Merit 04
Native feel
Workshop videos
In the recommended feed, a workshop video looks more like a post than an ad. Hands taking a wheel off and the sound of the tools make people stop scrolling, even if they aren't shopping for a car yet.
Why TripClear
Reason 01
10M+views/month
Strong in video creative
We film repairs and custom work through the eyes of the person doing them, pick the videos that proved themselves on watch time and saves, and recut them to 10 to 20 seconds. POV, which needs no on-screen talent, is an option too.
Reason 02
AI-powered
Creative testing at scale with AI
Delivery runs all year, with pushes for peak inspection months, tyre-change season and stock changes. AI lets us test more angles and find the winners sooner.
Reason 03
Past the click
End-to-end support
We put tags and UTMs on the booking and stock pages. For bookings that come in by phone or LINE, we pick what fits, from a dedicated reference number to matching against job sheets.
Reason 04
Joined-up channels
A full range of marketing solutions
Reports lead with bookings and used-car enquiries. Workshop videos that did well on your own account can be reused as ads.
Process
Delivery design through reporting and next month's plan, supported throughout by the same team
Phase01
Whether you can talk in bookings is decided by measurement set up before launch.
Phase02
Rather than hunt for one right answer, we first make a batch of workshop videos that can be compared.
Phase03
Whether an ad works is judged on its early pace, before the peak inspection months.
Phase04
We shift budget to what works and build peaks around inspection season and stock changes.
Phase05
Bookings and enquiries come first, and we settle what to make next month.
What we watchBookings, cost per acquisition, share of new reach
What we watchCPM, retention rate, profile visits
What we watchRetention rate, branded search
What we watchBookings, enquiries from stock pages
What we watchNew followers, bookings
The delivery mix depends on the seasons you want to push and how many cars you have in stock.
FAQ
Yes. But launch just before the season and the peak is over before the ads have learned. We recommend a small budget running all year, shifted towards peak inspection months and tyre-change season.
Yes. Each car gets its own stock-page destination, and enquiries are counted car by car. Ads for sold cars are stopped and swapped for new arrivals.
There are two structures, fully performance-based and management-fee based. Performance-based suits anything that completes online, as a service booking does; a management fee suits awareness work or a concentrated push. The detailed terms are on the social ads pricing page.
Yes. With POV, the camera sits at the mechanic's eye line and films the work as it normally happens. Nothing stops for the shoot. Customers' number plates are hidden in the edit.
Photo-and-price banners mostly reach people already shopping for a car. Switch to videos of hands at work on a tyre or oil change and they look more like posts, so people who aren't shopping yet watch them too.
Production alone is fine. Ad management stays with your existing team, and we take only the vertical video production and the analysis of what worked. For how we film, see POV video for auto repair shops and car workshops.
We have run social media for a shop that does custom work and repairs. The details are on the SNS account management for auto repair shops and car workshops page. We talk through how the ads would run when we meet.
Our case studies with auto repair shops and car workshops are introduced on the social media management page.
TripClear Inc. (Shinsen-cho, Shibuya, Tokyo). Our core business is social media management and vertical short-form video production, and we support auto repair shops and car workshops. For company details, see TEAM.
Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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