Social Ads for
Sport & Entertainment

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on delivery shaped around the run-up to match or show day and on video showing the experience of being there, so that ad spend turns into ticket sales.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Sports fans follow the action on social media now

57.3%

Six in ten fans watch on social

Share who view sports content on social media. Those who post anything themselves: 17.6%

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)

41.7%

What gets looked at most is YouTube

The platform people use most to view sports content. X follows at 30.4%, Instagram at 29.0% and TikTok at 14.5%

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)

19.9%

What they follow is the club itself

The account type social viewers most often follow. Official accounts are what advertising lands on

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)

8,641yen

The biggest spenders are people under 30

Monthly spend on attending, among people in their teens and twenties. Around 6,000 yen higher than the 50-69 bracket

Hakuhodo Institute of Media Environment, published November 2024 (n=2,394)

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for sport and entertainment

01

Reach people who haven't come yet

Choose who sees your ads by age and interests, and you can show games to people who have never been to the venue.
02

Link ads to ticket purchases

Link straight to the purchase page and count completions, and you can talk in cost per ticket.
03

Grow winners across fixtures

Run all season, and both the people who responded and the ads that worked carry over to the next game.
04

The stand's-eye view gets watched to the end

Ads that look like announcements get scrolled past by anyone who isn't already a fan. Video from the stands is close to an everyday post.

Four reasons sport and entertainment organisations choose TripClear for social ads

10M+views/month

Strong in video creative

We re-edit first-person videos of matchdays and training to 10 to 20 seconds and show them to people promo photos never reached.
AI-powered

Creative testing at scale with AI

We drop in ads on release day, just before and for day-of tickets, with budget on seat types that tend to go unsold. AI helps compare angles.
Past the click

End-to-end support

If sales finish on an outside platform, we count them with dedicated codes or by matching against attendance data.
Joined-up channels

A full range of marketing solutions

Posts that took off on your official account can run as ads too, and reports come in a form you can use for sponsor sales. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From measurement set-up to monthly reporting: how it actually runs in Sport and entertainment, step by step

Delivery design through ticket measurement, reporting and next month's plan, all with the same people

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Calendar design and ticket measurement

Whether advertising works is all but settled in the set-up before delivery.
3Getting the creative ready

It starts with assembling a comparable set, not one perfect video.
4Small tests, picking the winners

Budget goes in once the early data confirms the response.
5Optimisation and carry-over between fixtures

Budget moves to what works and carries straight to the next fixture.
6Reporting and next month's plan

The order starts with what you spent and how many tickets moved.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

We have 17 to 20 home dates a year. Can advertising run per fixture?

It can. Honestly, rebuilding it every time means the learning never accumulates. We separate season-long delivery from per-fixture delivery and build peaks at sale day, the run-up and walk-up tickets.

Our ticketing site is an external platform. Can purchases still be measured?

The first thing we separate is what can be measured and what can't. We track reliably as far as your own fixture page, and cover the rest with dedicated codes or reconciliation against attendance data.

Can we use players and club marks in the ad creative?

Within the rights you hold, yes. We confirm where the rights sit at the first meeting and don't touch material that hasn't been cleared. We usually begin with advertising led by the matchday experience and the venue.

What budget can we start on, and how is the fee structured?

There are two structures, fully performance-based and management-fee based. Performance-based where it completes online, as a ticket purchase does; a management fee for awareness or a concentrated push. The detailed terms are on the social ads pricing page.

We already have an agency. Can you produce only the creative?

Production alone is fine. Ad management stays with your existing team, and we take only the vertical video production and the analysis of what worked. In POV, following the gate through to the seat, it stands up without a single player on camera. For how we film, see POV video for sport and entertainment.

Have you run advertising in sport and entertainment before?

We talk through work from close industries and the process when we meet. The results with numbers behind them are collected on the Social media management for sport and entertainment page.

Our case studies with sports and entertainment are introduced on the social media management page.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

Can you work with sports clubs, fitness clubs and gyms too?

We work with club teams, sports clubs, fitness clubs and gyms alike, because the daily life of training and the facility becomes the material.

In the sports industry, we run social media for a club team.

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Get in touch

Social ads for
sport and entertainment.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Social Ads forSport & Entertainment

Results

Sports fans follow the action on social media now

4 benefits of social ads for sport and entertainment

Reach people who haven't come yet

Link ads to ticket purchases

Grow winners across fixtures

The stand's-eye view gets watched to the end

Four reasons sport and entertainment organisations choose TripClear for social ads

Strong in video creative

Creative testing at scale with AI

End-to-end support

A full range of marketing solutions

Creative that moves people

From measurement set-up to monthly reporting: how it actually runs in Sport and entertainment, step by step

1Inquiry and quote

2Calendar design and ticket measurement

3Getting the creative ready

4Small tests, picking the winners

5Optimisation and carry-over between fixtures

6Reporting and next month's plan

In sport and entertainment, the placements, and what we watch on each

Performance-based or management fee — choose whichever suits your product and your goal

Pure performance-based

Management fee

Questions we are often asked in sport and entertainment

Other support for sport and entertainment, and social ads in other industries

Other services for sport and entertainment

Social ads in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Social ads forsport and entertainment.Get in touch,we're always happy to talk

Social Ads for
Sport & Entertainment

Every social marketing service can be taken
on its own or in combination

Social ads for
sport and entertainment.
Get in touch,
we're always happy to talk