Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
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The video gets watched and the activity bookings still arrive by phone and email. We connect the booking system, LINE and ad measurement, and put the landing layer in order.
Official LINE account
Meta ads
Instagram
Numbers
70%
Travel bookings: 70% happen on a phone
Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)34%
DMOs that can track travel spending: one in three
Travel spending as a metric DMOs have a handle on. 80% have a handle on total overnight stays
Japan Tourism Agency, FY2023 Survey of How Domestic DMOs Calculate Their Metrics, N=138270% growth
Bookings from video rose 3.7x in six months
Growth in bookings in Japan through the path that lets people book stays and activities from video (TikTok GO), over the last six months against the previous period
TikTok Newsroom official announcement as of April 2026 (platform's own announcement)Issues
01
With only a phone number and an email address on the tourism site, nobody can book there and then. Enquiries at night or on closing days simply vanish.
The fixWe install a booking system and a path from LINE, so bookings arriving at night get caught too.
02
Followers grow, the rich menu doesn't lead to a booking, and there is no way to reach people again after they visit.
The fixWe send people straight from the rich menu to the booking screen, with reminders and bad-weather notices automated.
03
No measurement on booking completion, and bookings jumping to an external system where they can't be tracked. Left like that, advertising can only be judged on impressions and clicks.
The fixA pixel and CAPI on the booking completion page, with the trackable range drawn up front.
Solution
01
How activity bookings are taken, who touches LINE and the tourism site, and where the advertising is run from. That comes first.
02
We run a direct path from the rich menu to the booking screen, and switch confirmations, day-before reminders and bad-weather notices to automated messages.
03
A pixel and the Conversions API on the booking completion page measure bookings, and we draw the line between what can and can't be tracked and tell you up front.
04
We keep the shop updates, LINE messaging and monthly booking reports running, and at year end hand over admin access and the manuals together.
What we watchFollowers, open rate, taps through to booking
What we watchBookings, bookings by time of day, cancellation rate
What we watchPurchases, average order value, share of revenue from social
What we watchCost per booking, effect of re-delivery
What we watchSessions by referrer, arrival rate at the booking page
For tools not on the list, we check the specification and reply on whether they can be connected.
Process
What we ask for in advance is account details for the tools you use, and how the work runs on the ground. Two things
Phase01
We identify what you use and where manual work appears.
How activity bookings are taken, who handles LINE and the tourism site, who runs the advertising. We confirm each one and write who commissions and who delivers into an organisation chart.
Phase02
From finding you to booking becomes one unbroken line.
Social, advertising, LINE, the booking system, the shop. We put what each handles and how the data moves into a single diagram, share it with everyone involved, and decide and propose the metrics counted as results.
Phase03
All the configuration inside the admin screens is done by us.
Listing the activity programmes, connecting the rich menu to the booking system, configuring the Meta pixel and conversions. Building the shop and listing the products too. All on our side.
Phase04
We confirm your team is never unsure, then go live.
We put real bookings and purchases through and confirm notifications and stock movements. Existing data migrates, then the manual gets written, at a level of detail that works when staff rotate.
Phase05
We keep it running after launch and hand it over at year end.
Shop updates and order handling, LINE messaging, monthly reporting on bookings and cost per booking. We run all of it, and at year end hand over admin access, the manuals and the configuration together.
FAQ
There is no need to change the booking system. We build around the system, LINE official account and tourism site you already use. Existing followers, bookings and customer data all stay. We don't suggest switching unless it is clearly less work.
The first thing we settle is where authority and responsibility sit. Consolidating onto one booking system is an option, as is keeping the accounts and aligning only the measurement and the paths. Who commissions and who delivers goes into the organisation chart before the work is divided.
It stays with you. The contracts for each account are in your organisation's name, which is why we ask for that. At year end we hand over a list of admin access, the operating manuals and the full measurement configuration.
We don't take custody of payments or personal data. We use the mechanisms the booking system and shop providers already offer, and what we handle is the configuration and the integration. The access we hold is limited to what is needed.
Just one area is fine. Only connecting LINE to the booking system, only configuring the Meta pixel, only listing the activity programmes. One-off work like that is welcome.
The initial configuration and build is a one-off priced to the work involved, and running it is monthly. That is the basis of our quotes. Where there is a public tender specification, we cost it against those requirements and structure it to complete within the financial year.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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