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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTLINE & Reservation Integration for Salons
New clients arrive, but the second visit doesn't. We connect the LINE official account, the booking system and retail e-commerce, and turn repeat visits into a system.
Official LINE account
Meta ads
Numbers
45.4%
Online booking starts at a booking site
The most common way women book online: salon search, booking sites and apps. Among twentysomethings, 62.4%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)36.8%
For staying with a salon, number one is online booking
The top reason women keep using the same salon. Among women in their twenties and thirties, 47.5% each
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)14.4%
Retail products are bought by one client in seven
Share of women buying retail products (men: 18.7%). Both have risen two years running
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)31.6%
Those who have ever bought: one in three
Share of women who have ever bought a retail product. The gap against the 14.4% buying now is the headroom
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)11,894yen
Those who buy spend about 12,000 yen a year
Annual retail spend by women, down 4.9% year on year. Men spend 8,895 yen
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)4.30visits
You only see them four times a year
Annual salon visits by women. Whether you have any contact between visits is what decides the next one
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women, n=5,000)Issues
01
Contact details for clients who came through a booking or review site don't stay with the salon. If the second visit comes the same way, you keep paying the commission.
The fixWe make LINE sign-ups the conversion point, so the contact details of clients who visit stay with the salon.
02
Followers grow and nothing gets sent. The rich menu doesn't lead to a booking. The tools are there; they just aren't joined up.
The fixOn the booking system you already use, we build a path straight from the rich menu to the booking screen.
03
Once a client leaves without rebooking on the spot, there is no way left to reach them.
The fixWe send the next appointment prompt on LINE, timed to the visit cycle, and watch the rebooking rate every month.
Solution
01
The booking system, LINE, the POS and the retail stock. We lay out the tools you use, then ask about the split between new and returning clients and when rebooking gets asked for.
02
SALON BOARD, Reservia, RESERVA — whichever you already use, unchanged. We build a path straight from the rich menu to the booking screen.
03
We put the pixel, Conversions API, GA4 and tag manager in order so LINE sign-ups and completed bookings can be counted as conversions.
04
Sending the next appointment prompts timed to the visit cycle, updating and fulfilling the online shop, and monthly reporting on rebooking and return rates are all ours.
What we watchFollowers, rebooking rate, click rate on messages
What we watchBookings, share booked online, requested bookings
What we watchPurchases, repeat purchase rate, average order value
What we watchProfile visits, LINE sign-ups
What we watchCompleted bookings, cost per booking
For tools not listed here, we check the specification and tell you whether integration is possible.
Process
All we ask for is account details for the tools you use, and how things flow from reception to rebooking
Phase01
It starts with the tools you have and the places work stalls.
The first things we look at are your booking system, LINE, POS and retail stock control as they stand. We ask about the split between new and returning clients, when rebooking gets asked for, and who touches LINE.
Phase02
We make finding you and coming back one continuous line.
We put what social, advertising, LINE, the booking system and the shop each handle onto a single diagram, then decide the messaging schedule by visit cycle for each service and what gets measured.
Phase03
The work inside the admin screens is all ours.
Connecting the rich menu to the booking system, building the confirmation, reminder and next appointment sequences, listing retail products in the shop, installing measurement tags. That is the scope of the build.
Phase04
We put real bookings through it until nothing is unclear.
We run test bookings and test purchases and check the notifications, duplicate bookings and stock movements. Existing followers and client data are migrated, then we hand over the operating manual.
Phase05
After launch, we keep sending and keep fixing.
We run the LINE messaging, product updates and order handling, and report rebooking and return rates monthly. What the numbers show goes back into the social media and advertising plans.
FAQ
Yes, unchanged. We build around SALON BOARD, Reservia, RESERVA or whatever you use. Booking and client data carry over as they are. We only suggest switching when it is clearly less work.
No. As a source of new clients, booking sites are the stronger channel, and the research says the same. Keep the listing and shift second and subsequent visits by clients you have already seen to LINE and your own booking system.
In our experience, the surest start is messages that go out automatically. The path from the rich menu to a booking, the confirmation and day-before reminder, and the post-visit next appointment prompt. Those three stages add almost no work.
There is almost nothing for them to learn. Setting up the rich menu, connecting the booking system, building the message sequences and installing the measurement tags are all ours, and we hand over an operating manual before launch.
That gets agreed in writing before anything runs. Who may send what, not referring to visit history or discount usage, not discussing clients from personal accounts. The rules are set down before we start.
The initial build and configuration is a one-off priced to the work involved, and day-to-day messaging and shop operations are monthly. We quote on that combination, after hearing about your tools and how you work. There is no charge for the proposal.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Tell us what tools you use and we'll prepare a free proposal and quote
CONTACT