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A video takes off, and the tickets are on one site while the merchandise is on another shop entirely. We cut the losses that happen just before a purchase by rebuilding the landing layer.
Official LINE account
Meta ads
Numbers
220%
Reach on LINE grew 2.2 times in a year
Year-on-year change in LINE target reach across all 38 B.LEAGUE clubs (2023-24 season)
LINE Yahoo for Business case study1.5×
With mobile ordering, concession sales rose 1.5x
Concession sales when mobile ordering was introduced, against a normal matchday. Over 3,000 people used it
Same case study (2023-24 season)74%
Three in four who open it go all the way through
Share of attendees who reached the league final campaign and went on to complete it. Of the 13,528 attending, 9% accessed it
Same case study (May 2022)8.2m
Fans connected on LINE: 8.2 million
Followers of the official B.LEAGUE LINE account (as of February 2024), up from 5.8 million in August 2022
LINE Yahoo for Business case study57.3%
Six in ten fans watch on social
Share who view sports content on social media. The question is whether the place they look first connects to the place they buy
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)8,641yen
The biggest spenders are people under 30
Monthly spend on attending, among people in their teens and twenties. Around 6,000 yen higher than the 50-69 bracket
Hakuhodo Institute of Media Environment, published November 2024 (n=2,394)Issues
01
Tickets on a ticketing site, merchandise on a separate shop, membership on the official site. From LINE you can reach none of them directly.
The fixWe run a direct path from the rich menu to ticketing, the merchandise store and membership.
02
Walk-up tickets and merchandise sold at the venue leave the revenue but not the buyer. There is nowhere to send the next message.
The fixWe shift towards advance sales and LINE sign-ups, leaving a list you can reach next time.
03
Without measurement on the purchase completion, ad results can't come back as purchases. All you keep is views and clicks.
The fixA pixel and CAPI on purchase completion for the ticketing page and the shop, judged on tickets and revenue.
Solution
01
Ticketing, the merchandise store, LINE and the advertising. Alongside the state of the tools and accounts, we ask about the split between venue sales and advance sales.
02
We put the Shopify or BASE store in order, then run a direct path from the rich menu to ticketing, the merchandise store and membership.
03
A pixel and the Conversions API on purchase completion for the ticketing page and the shop, so it can be judged on tickets, revenue and cost per acquisition.
04
Product updates and order handling, LINE messaging, and monthly reporting on ticket purchases and merchandise revenue are all ours.
What we watchCompleted purchases, the split between advance and walk-up
What we watchRevenue, orders, average order value, repeat purchase rate
What we watchProduct views from posts, purchases
What we watchFollowers, block rate, purchases from messages
What we watchPurchases, cost per purchase, ROAS
For tools not in the diagram, we read the specification and reply on whether they can be connected.
Process
Account details for the tools you use, and how the work runs on matchdays and weekdays. Those are the two things we ask for
Phase01
We identify what you use and where things get patched by hand.
Ticketing, the merchandise store, LINE and the advertising. We layer the state of the tools and accounts against how the work runs on matchdays and weekdays, and how stock gets updated.
Phase02
From finding you to buying becomes one continuous line.
Social and advertising, LINE, ticketing, the merchandise store. We put what each handles into a shared diagram, then decide the metrics and how advance and walk-up sales are separated.
Phase03
We take the admin screens off your hands entirely.
Building the merchandise store and listing the products, connecting the rich menu to ticketing and the shop, configuring the pixel and conversions. All done by us.
Phase04
We buy something for real and confirm it before switching over.
A test purchase confirms the notifications, how stock moves and how the measurement records it. Existing customer data and followers migrate, the operating manual goes over, and then we switch.
Phase05
After launch we keep adjusting it against the purchase numbers.
We run the product updates, order handling and LINE messaging, and deliver a monthly report on ticket purchases and merchandise revenue. The results feed the social media and advertising plans.
FAQ
Keep it. We build around your current ticketing system, booking system, LINE official account and shop. We only raise switching when it is clearly less work.
The value is having somewhere to send a message on days when there is no fixture. Connect the shop to LINE and new lines, restocks and season announcements reach previous buyers directly.
In our experience, most of it comes from sending everyone the same thing. We segment by attendance history, purchase history and how often people come, and prepare a direct path to the ticketing page alongside.
Both. A pixel and the Conversions API on purchase completion for the ticketing page and the shop put it in terms of purchases, cost per acquisition and revenue against ad spend. Re-delivery to people who dropped off partway gets configured too.
We take them. Product listing, order, stock and delivery handling, rich menu configuration, measurement tag installation. All our work. An operating manual goes over before launch, and we run training if you need it.
We explain the process with examples from close industries when we meet. The results we hold in this field are collected on the influencer PR page for sport and entertainment.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Tell us what tools you use and we'll prepare a free proposal and quote
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