Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionPOV Video Production for Tourism
We turn a day in a destination, walking the town, trying things, eating and getting around, into first-person (POV) vertical short video seen exactly as a traveller sees it, and use it to drive visits and branded search. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Watched to the end by people still choosing where to go
On-site guidance may be in place, but there is little footage that reaches people before they pick a destination. POV that follows a traveler's walking view rarely looks like an ad, and people watch it longer than an ordinary reel.
Merit 02
Fast turnaround
Post every season without missing the peak
When only one season draws crowds, part of the reason is that there is no footage to move people in the others. POV needs no cast to book, so the gap between filming and posting is short enough to catch each season at its best.
Merit 03
No performers
Show local jobs without showing faces
Staff shortages at inns, transport and activity providers tend to be treated as separate from tourism PR. POV can be filmed without finding anyone to appear on camera, turning the view of people who work in the area straight into video.
Merit 04
Lasting footage
Footage that still works next fiscal year
When the contract ends on delivery, the next person in charge inherits neither the footage nor any record of which videos performed. POV yields many videos in one go, and once the scope of use is set, it stays an asset into the next fiscal year.
Destinations are decided on video.Younger travellers search on social,and check it again before they leave
39.6%
Four in ten inbound visitors watch video before they come
Share of inbound visitors who named video sites as a useful source before departure. Social media is at 43.3%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%, and 27.0% among women in their thirties
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)43.3%
Before departure, they check social
Social media, named by inbound visitors as a useful source before departure. Personal blogs come in at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual reportWhy TripClear
Reason 01
Japan's first
A professional POV team
The first social media marketing company in Japan to become an official Insta360 partner. Our camera operator moves in the order a traveler walks, so there is no casting to arrange and no likeness rights to clear.
Reason 02
10M+views/month
An organic track record that speaks for itself
We pick the videos that will grow with the eye we built growing 15+ accounts without ad spend. Staff's-eye footage from the same shoot goes to the careers pages of local inns and transport operators.
Reason 03
Sharp angles
Hands-on insight across industries
We walk the area in the same order a traveler would and list the scenes one shoot can cover. After checking five points on what may be filmed, we set the shooting order and number of videos.
Reason 04
Fully handled
From filming to reuse, all in one place
Each seasonal shoot gives 8 to 10 videos from a six-hour day, starting with what you will post in the off-season. The scope of secondary use is written into the contract, and the full set of footage is handed over at fiscal year-end.
POV Image
One example, laid out through a traveller's eyes from stepping off the train to holding the local treat. The actual scenes and their order are set in the shooting plan for each area.
CUT 010–3s
One step off, a different view
AimOpens on the arrival to stop the scroll
CUT 023–10s
A lane that's not on the map
AimShows the town at walking pace
CUT 0310–22s
A view only for those who climb
AimGives the highlight the longest screen time
CUT 0422–30s
How to get here, from our profile
AimEnds on food and points to access info
Process
Supported across four phases, from planning the shoot through to delivery and secondary use
Phase01
How many videos, and what can't be filmed, are decided before the shoot.
Phase02
We trace the traveller's own route, in one unbroken run.
Phase03
We tighten it to a pace people watch to the end.
Phase04
We don't stop at delivery; we settle where it gets used.
What we watchViews, average watch time, saves
What we watchSaves, visits to the profile
What we watchRetention rate, traffic from search
What we watchCost per booking, ROAS
What we watchNumber of placements, production cost per video
This is one example. We take on production-only, one-off work as well as full management including posting and analysis.
FAQ
As a guide, eight to ten from a six-hour day. Where the route is short and compact, two hours gives twelve videos' worth. Because the operator traces the traveller's own route, there is almost no waiting time.
Yes, outside the association too. Use, term and whether secondary use is permitted are always stated in the contract. POV video with no talent needs no rights clearance, so the same material runs on tourism sites, with transport operators and accommodation, and in advertising.
It does. Moving the lead role from a person to an experience means viewers watch it as though they were walking the place themselves. Nobody from the mayor's office or the staff has to appear, and likeness risk drops out at the concept stage.
We draw the line at the first meeting. We work through the five checks — no-film areas, confidential information, likeness, music and industry rules — list who needs an application and how long it takes, and build the plan from what can be filmed, in the seasons it can be filmed.
That specification is fine. We produce several short cuts from the same shoot, then a long cut edited from them, and deliver the raw footage alongside. Share the specification and we will set out the structure at the proposal stage.
You can start from that footage. We pull the cuts that can be rebuilt vertically from past promotional and event video and start with a recut. In our experience, finding the angle that works before commissioning new filming is the surer order.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support tourism associations and local authorities. For the company profile, see Company.
Our case studies with local governments and tourism associations are introduced on the social media management page. Our track record across industries is collected in Works.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
