Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTPOV Video Production for Tourism
Walking the streets, the experience, the food, the journey. We shoot POV video exactly as a traveller would see it, and take it from concept through filming and editing with nobody on camera.
TikTok
Instagram
YouTube
Numbers
39.6%
Four in ten inbound visitors watch video before they come
Share of inbound visitors who named video sites as a useful source before departure. Social media is at 43.3%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%, and 27.0% among women in their thirties
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)43.3%
Before departure, they check social
Social media, named by inbound visitors as a useful source before departure. Personal blogs come in at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual reportIssues
01
The moment delivery is made and the contract ends, neither the location of the footage nor which videos performed survives for the next officer.
The fixWe state the scope of secondary use in the contract and hand over all the footage at year end.
02
People come in one season. The material that would move the others was never filmed in the first place.
The fixWe place a shoot in each season, making the material for the quiet months first.
03
Once people arrive the signage is in good order. What's missing is footage that reaches people before they choose where to go.
The fixWe trace the same route a traveller takes and finish it vertical, for people still choosing where to go.
04
Accommodation, transport and activity operators are short-handed, so even when people come you can't take them. Material showing what the work is like sits outside destination marketing entirely.
The fixWe film the staff view on the same shoot at accommodation and transport operators, and extend it to local recruitment pages.
Solution
01
Working from the routes through the target area, we identify the scenes that can be bundled into one shoot. Once the five filming checks are done, we set the order and the number of videos.
02
The operator traces the same route a traveller takes, and it is finished vertical for people still choosing where to go. No casting, and no consent for likeness.
03
Eight to ten videos in a six-hour day. We place shoots in seasons other than the cherry blossom, make the material for the quiet months in advance, and cut it scene by scene afterwards.
04
With use, term and whether it can run as advertising stated in the contract, the same material extends to the tourism site, transport operators and accommodation recruitment pages. All footage is handed over at year end.
What we watchViews, average watch time, saves
What we watchSaves, visits to the profile
What we watchRetention rate, traffic from search
What we watchCost per booking, ROAS
What we watchNumber of placements, production cost per video
This is one example. We take on production-only, one-off work as well as full management including posting and analysis.
Process
Supported across four phases, from planning the shoot through to delivery and secondary use
Phase01
How many videos, and what can't be filmed, are decided before the shoot.
We walk the routes through the target area and write out the scenes that can be bundled into one shoot. This is the stage where the five filming checks are done and turned into an order and a count.
Phase02
We trace the traveller's own route, in one unbroken run.
As an official Insta360 partner, we film on equipment optimised for first-person capture. One shoot secures material for several videos, and attendance on the day is minimal.
Phase03
We tighten it to a pace people watch to the end.
Tight cutting, on-screen text and sound set the pace. Music is limited to tracks cleared for advertising use, and the authority or association reviews before anything is posted.
Phase04
We don't stop at delivery; we settle where it gets used.
Delivery comes as a long cut, short cuts and the raw footage. The best-performing videos are extended into advertising and to local operators, within the scope set in the contract.
FAQ
As a guide, eight to ten from a six-hour day. Where the route is short and compact, two hours gives twelve videos' worth. Because the operator traces the traveller's own route, there is almost no waiting time.
Yes, outside the association too. Use, term and whether secondary use is permitted are always stated in the contract. POV video with no talent needs no rights clearance, so the same material runs on tourism sites, with transport operators and accommodation, and in advertising.
It does. Moving the lead role from a person to an experience means viewers watch it as though they were walking the place themselves. Nobody from the mayor's office or the staff has to appear, and likeness risk drops out at the concept stage.
We draw the line at the first meeting. We work through the five checks — no-film areas, confidential information, likeness, music and industry rules — list who needs an application and how long it takes, and build the plan from what can be filmed, in the seasons it can be filmed.
That specification is fine. We produce several short cuts from the same shoot, then a long cut edited from them, and deliver the raw footage alongside. Share the specification and we will set out the structure at the proposal stage.
You can start from that footage. We pull the cuts that can be rebuilt vertically from past promotional and event video and start with a recut. In our experience, finding the angle that works before commissioning new filming is the surer order.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT