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The enquiries arrive, and the viewing bookings stall on the phone and in email. We design and build the LINE and booking integration, and the measurement joining advertising to enquiries.
Official LINE account
Meta ads
Numbers
85%
85% of renewals now run through the app
Share of contract renewals running through the app at a property manager that introduced a tenant app. Posted paperwork fell from 4,400 items a year to 650
Mitsui Home Estate case study (Zenkoku Chintai Jutaku Shimbun, January 2022)17.6%
The top reason not to: nobody to do it
The top reason estate agencies give for not running social media: no member of staff who can take it on
Ielove GROUP, November 2024 (n=1,290)2×
Enquiries concentrate in the busiest month of the year
March sees roughly twice the moves of a normal month. Enquiries pile up exactly when you are shortest of people
Ministry of Land, Infrastructure, Transport and Tourism press release19.7%
Once every five years, someone starts looking again
Annual tenant turnover in rented housing. The average tenancy is 5.1 years, so contact comes round at least once every five
IREM JAPAN and Japan Property Management Association, National Survey of Rented Housing, 2025 edition45.7%
What people want is to be told the downsides too
The top thing consumers want from an estate agency: being told honestly about the drawbacks as well as the good points
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)55.5%
More than half of customers visit only one agency
Share of people who visited only one estate agency in person. One contact decides it
SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)Issues
01
Enquiries outside office hours can't be answered until the next day, and by then someone else has signed them. At peak you are with a customer and can't take the call either.
The fixWe take the requirements and a time slot on LINE and pass them to the booking form. Confirmation and reminders are automatic.
02
Without measurement configured, the results stop at clicks. There is no way to explain which ad brought which enquiry.
The fixWe measure form submissions and appointment bookings and report enquiries and cost per enquiry monthly.
03
Your own site, the portals, social, advertising. The more places a property appears, the more places you have to take it down once it's let.
The fixWe turn taking let properties down into a single procedure, so nowhere gets missed.
Solution
01
The enquiry and property management systems, your own site, the portals, LINE and the advertising. We check the state of each, and the flow from viewing through to taking listings down after a let.
02
The rich menu takes the requirements and a time slot and passes them straight to the booking form. Confirmations and day-before reminders go out automatically.
03
We configure the pixel and Conversions API, GA4 and Tag Manager so form submissions and appointment bookings are picked up as enquiries.
04
Alongside the LINE messaging and improvements to the form and booking paths, we turn taking let properties down into a single procedure. Enquiries and cost per enquiry are reported monthly.
What we watchFollowers gained, conversion to bookings
What we watchBookings, share taken outside office hours
What we watchEnquiries, cost per enquiry
What we watchEnquiry mix by route, form completion rate
What we watchDifference between listed and let, the record of checks
For tools not in this diagram, we check the specification and tell you whether they can be connected.
Process
Account details for the tools you use, and how things flow once an enquiry lands. That's all you need to prepare
Phase01
It starts with the tools you have and where the manual work appears.
The enquiry and property management systems, your own site, the portals, LINE and the advertising. We look at the state of each, then trace the flow from enquiry to viewing or appointment.
Phase02
We make finding you and viewing one continuous line.
We share a diagram of what social, advertising, your site, LINE and the booking system each handle. Alongside the conversion metrics, we also decide here where the check on taking let properties down sits.
Phase03
Leave everything inside the admin screens to us.
Building the rich menu and auto-replies, connecting the viewing and appointment form to the booking system, configuring the pixel, Conversions API and GA4. That is the build.
Phase04
We book it for real and confirm it works before going live.
We push test enquiries and viewing bookings through and confirm how notifications arrive, how they are assigned and how the measurement records them. Existing enquiry data and followers migrate afterwards.
Phase05
After launch we keep it running and keep improving it.
We continue the LINE messaging and improvements to the form and booking paths, and deliver a monthly report on enquiries and cost per enquiry. Ahead of the peak, we bring the messaging and budget forward.
FAQ
You can proceed with them. We build around your existing systems, your own site and your LINE official account. Even without an integration feature, we can join them up by pointing the forms at the same destination or handing straight to the booking page.
This isn't about removing the phone. The aim is to catch what is lost outside office hours and while you are with a customer. With the preferred time and property already in hand, the call back starts from working out the details.
Form submissions, completed appointment and viewing bookings, brochure requests, and LINE follows. We configure all of those so it can be judged on enquiries and cost per enquiry. We don't guarantee attribution through to signed contracts.
Honestly, not completely. But it lowers the odds. Keep one list of where each property appears across your site, the portals, social and advertising, and set who checks and how often, triggered by the let being entered.
We provide it in a form you can use for approval: the path design, the systems being connected and how the data moves, the metrics counted as results, a quote priced to the work and a phased schedule. All in one set.
When we meet, we show examples and the process from close industries. The results with numbers behind them are on the social media management page for estate agencies.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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