Social × Video Marketing
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Travi Travel AppPOV Video Production for Shopping Malls & Commercial Facilities
Through the entrance, up the escalator, on to the shop they came for. POV video that turns a visitor's view straight into vertical video, taken all the way from concept through filming and editing without putting anyone on camera.
Instagram Reels
TikTok
YouTube Shorts
Numbers
64.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 202574.1%
Three in four young people come every month
Share of 18-24-year-olds in Tokyo and the three neighbouring prefectures who visit a commercial facility at least once a month (n=497)
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202541.0%
Four in ten visitors post on social
Share of 18-24-year-olds who have posted on social media after visiting a commercial facility
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 2025~70%
For a limited event, they'll travel further
Share of 18-24-year-olds who said they would go to a commercial facility further away than usual if there were a limited event or pop-up
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202596%
Almost every tenant business is struggling to hire
Share of shopping centre tenant companies that said hiring non-regular staff was "very difficult" or "somewhat difficult" (FY2023)
Japan Council of Shopping Centers, Quantitative Survey on Staff Recruitment (Tenants)Why POV
Merit 01
Longer viewing
Show how to spend time inside
Lining up the exterior and tenant logos doesn't show what people can do inside. POV that walks from the entrance to the shop they came for gets watched to the end, along with how to spend the day.
Merit 02
Helps with hiring
Show a sales associate's day before people apply
A tenant sales associate's day doesn't appear in job ads. POV from the staff's view lets people thinking of applying follow everything from opening prep to serving customers.
Merit 03
No performers
Film every season without models
With models, likeness agreements and fees come up every time you reshoot for a new season. POV has no performers, so you can reshoot easily whenever events or seasons change.
Merit 04
Plenty of videos
Plenty of videos within what's approved
Every shop on camera needs head-office approval, and waiting on one reply can stall the whole shoot. POV films the building straight through and cuts clips afterward, so you still get plenty of videos even after leaving out shops that hold things up.
Why TripClear
Reason 01
Japan's first
A professional POV team
Our camera operator walks the same route as visitors, so no models or likeness clearance are needed. The work is handled by the first social media marketing company in Japan to become an official Insta360 partner.
Reason 02
10M+views/month
An organic track record that speaks for itself
Our eye for winning videos was honed in organic account growth. Videos that get a response go to in-mall signage, tenant promotions and ads, with the scope of use written into the contract.
Reason 03
Sharp angles
Hands-on insight across industries
We start with the floor map and visitor flow. Before filming, we settle what may appear on camera and who handles tenant approvals, and route around any shop that would hold things up.
Reason 04
Fully handled
From filming to reuse, all in one place
Before opening or in quiet weekday hours, two hours give 12 videos' worth. Event and seasonal footage is made ahead, and a video capturing the staff's view can also support tenant hiring.
POV Image
One example, laid out through a visitor's eyes from the entrance to the food court. The actual scenes and their order are set in the shooting plan for each centre.
CUT 010–3s
Where to this weekend?
AimOpens on the visitor's view to stop the scroll
CUT 023–10s
Upstairs, a new shop
AimShows the scale and the way people move through it
CUT 0310–22s
Found it. This one
AimShows tenants' products through a shopper's eyes
CUT 0422–30s
Event info from our profile
AimEnds on a break and points to what's on
Process
From the shoot plan through filming, editing and delivery. All you provide is the time to film
Phase01
Before filming, we settle it in a form that will clear the mall and its tenants.
Phase02
We film walking through the mall, before opening or in quiet weekday hours.
Phase03
We finish it at a walking pace and hand it over in a form that takes revisions well.
Phase04
Not finished at delivery. The one that took off gets used all the way into the mall.
What we watchSaves, visits to the profile
What we watchAverage watch time, full-view rate
What we watchRetention rate, branded search
What we watchCost per action that leads to a visit
What we watchPlacements run, tenants using it
Production only, or production with posting and analysis. Either engagement works.
FAQ
As a guide, twelve videos' worth in two hours. Routes through a mall are short and compact, so we can keep filming as we move between floors. For large sites, or when we also cover outdoor areas, the extra walking brings it to eight to ten in a six-hour day.
We only film shops that have given approval. What may appear and who signs off are set before filming, and shops needing head office approval are listed at the first meeting. Any shop that stalls is routed around, and the plan is built on common areas and approved shops.
By default we film so customers' faces don't appear. We pick time before opening or quiet weekday hours and follow the route from the camera operator's point of view. Where someone can't be kept out of frame, that cut comes out before publication.
It does. Moving the lead role from a person to the experience inside the mall makes viewers feel they are walking it themselves. No models need arranging, and you can keep using it without worrying about how long a likeness may be used.
Yes. The use, the term and whether secondary use is allowed are always written into the contract. POV video with no talent needs no rights clearance, so the same material runs on in-mall signage, in tenant promotions and in ads.
No reshoot each time. The routes through the mall are filmed first as material you can use all year, and on event days we add only the scenes at the venue. Being able to swap individual scenes is the advantage of POV.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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