Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppPOV Video Production for Rail, Bus & Transport Operators
Through the ticket gate, gazing out of the window, walking on from where you get off. We make POV video that turns the passenger's own view into vertical video, from concept through filming and editing, with nobody on camera.
TikTok
Instagram Reels
YouTube Shorts
Numbers
33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)80.7%
Eight in ten inbound visitors ride trains
Share of inbound visitors who used rail or monorail during their stay (2025). For local buses it was 24.0%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report65.9%
Two in three inbound visitors want transport information
Share of inbound visitors who named transport as useful information during their stay in Japan, the highest of any item
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report43.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Video sites come in at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)36,000 drivers
By 2030, the bus industry will be 36,000 drivers short
Estimated shortfall of bus drivers in FY2030: numbers are expected to fall to 93,000 against the 129,000 needed
Nihon Bus Association estimate, from hearing materials for the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) National Trunk Road Subcommittee, October 2023Why POV
Merit 01
Longer viewing
Show reasons to get off before people board
Footage of new trains and facilities doesn't reach people looking for somewhere to go. POV that follows a passenger's view from the ticket gate to the destination shows what awaits after they get off.
Merit 02
Helps with hiring
Show a crew member's day before people apply
A day from roll call to driving shifts never appears in job ads. POV from a crew member's view brings the view from the driver's seat and the flow of the work to people thinking of applying.
Merit 03
No performers
No staff appearances to arrange
Staff appearances need department sign-off, and hiring talent brings likeness usage periods. POV is filmed without performers, so it skips all that and can go on sales pages and into ads.
Merit 04
Plenty of videos
Plenty of videos from one permit
Stations and trains both need filming applications, and the days and sections you can shoot are limited. POV splits continuous footage by station and scene afterward, so one permit turns into a good batch of videos.
Why TripClear
Reason 01
Japan's first
A professional POV team
We are Japan's first social media marketing company to become an official Insta360 partner. Our camera operator boards and alights along the same route as passengers, so no staff appearances or likeness clearance are needed.
Reason 02
10M+views/month
An organic track record that speaks for itself
We learned to tell which videos will grow by running accounts without relying on ads. How far they can be used on in-train screens, station digital signage and in ads is written into the contract.
Reason 03
Sharp angles
Hands-on insight across industries
We start with the route map and pick destinations along the line that one shoot can cover. Five points on what may be filmed and the application lead time go into a table, and we set the shooting order within what will be permitted.
Reason 04
Fully handled
From filming to reuse, all in one place
8 to 10 videos from a six-hour day, filmed in the permitted sections and hours, with off-season content made ahead. A video capturing the crew's view can also go on your careers page.
POV Image
One example, laid out through a passenger's eyes from the ticket gate to the destination platform. The actual scenes and their order are set in the shooting plan for each line.
CUT 010–3s
A day off, a train on a whim
AimOpens on the moment of setting out
CUT 023–10s
This seat is the best view
AimShows the ride itself
CUT 0310–22s
Out of the tunnel, the sea
AimGives the best view on the line the longest time
CUT 0422–30s
Find value tickets from our profile
AimEnds on the arrival and points to ticket info
Process
Supported across four phases, from planning the day's shoot through to delivery and secondary use
Phase01
Sections we can film and places we can't are separated before filming.
Phase02
We follow the passenger's route without a break.
Phase03
The flow from boarding to getting off is cut down tight.
Phase04
Where the delivered material goes is decided up front.
What we watchAverage watch time, full-view rate
What we watchSaves, visits to the profile
What we watchRetention rate, branded search
What we watchCost per acquisition, tickets sold
What we watchVideos placed, arrivals at the sales page
This is one example. We take on one-off filming and editing as well as full management including posting and analysis.
FAQ
As a guide, eight to ten from a six-hour day. On lines where stations are close together and destinations are near the station, two hours gives twelve videos' worth of material. The operator moves along the same route as passengers, so services don't stop.
We draw the line on scope at the first meeting. We go through a list of five points, no-film areas, safety constraints, likeness, music and industry rules, identify up front which departments need applications and how long they take, and build the plan only around what can be filmed.
The standard approach is filming so passengers' faces don't appear. We follow the window view and the route from the operator's own eyes, so what appears is hands, scenery and station facilities. Where someone in frame can't be avoided, we remove it shot by shot before publication.
It does. Moving the lead role from a person to the experience of riding makes viewers feel they are on that train themselves. And because no staff appear, you can keep using it without worrying about departmental sign-off or how long a likeness may be used.
It can. Usage, period and whether secondary use is allowed are always written into the contract. POV video with no talent needs no rights clearance, so the same material runs on on-board signage, digital displays in stations and ads.
You can start from that footage. We pull shots that can be rebuilt as vertical video from past PR films and window-view recordings, and begin with re-editing. Finding the angle that works before moving on to new filming is the reliable order.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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