Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppPOV Video Production for Travel Agencies
From the meeting point to the room at the inn, the people who walk the itinerary are the planner and the tour conductor. We make POV video that turns their view straight into vertical video, start to finish, without putting talent on camera.
TikTok
Instagram Reels
YouTube Shorts
Numbers
49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)58.7%
Instagram use among travellers is close to 60%
Instagram use among people who travelled in Japan in the past year (n=1,030). Among women aged 29 and under it is 93.2%
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 202533.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)66.0%
Two in three people in their twenties don't use package tours
Share of 18-29s who said they do not use package tours for overseas travel. Overall it is 42.7%
Japan Travel Bureau Foundation (JTBF), Annual Report on Tourism 2024 (cited in JATA, Travel Industry in Numbers 2025)66%
Two in three agencies are short of salespeople
Share of travel agencies reporting a shortage of sales staff. Across tourism-related businesses as a whole it was 46%
Japan Association of Travel Agents (JATA), 5th Survey on Attitudes to Expanding Inbound Visitor Reception, 2026 (n=1,096)Why POV
Merit 01
Longer viewing
Follow the itinerary as your own trip
Pasting in suppliers' footage doesn't show what is good about the itinerary. POV that follows the walking order lets viewers follow it to the end as their own trip.
Merit 02
Helps with hiring
Show a tour conductor's day before people apply
A tour conductor's day never makes it into job ads, and footage of the work tends to sit outside your promotion. POV that follows the day from the conductor's view turns the tour footage into an introduction to the job.
Merit 03
No performers
No likeness-rights deadlines
Hire models or talent and usage periods, fees and replacement work follow. POV has no performers and no likeness-rights deadlines, so it can stay on product pages and in ads for a long time.
Merit 04
Plenty of videos
Plenty of videos from one trip
When the same staff plan tours and escort them, there is no day to spare for a filming trip. POV films the itinerary straight through and cuts it by scene, so one trip yields a good batch of videos.
Why TripClear
Reason 01
Japan's first
A professional POV team
Our camera operator walks the same route as the tour conductor, so no casting or likeness clearance is needed. It's filmed by Japan's first social media marketing company to become an official Insta360 partner.
Reason 02
10M+views/month
An organic track record that speaks for itself
With judgment built through organic account growth, we decide which videos go into ads. How far they can be reused on product pages, in-store signage and ads is written into the contract up front.
Reason 03
Sharp angles
Hands-on insight across industries
We start by laying out the itinerary and seeing which scenes one trip can cover. After checking five points on what may be filmed, we set the number of videos to shoot in walking order.
Reason 04
Fully handled
From filming to reuse, all in one place
Our camera operator joins a site inspection or an escorted tour, getting 8 to 10 videos per trip. We stock up in peak season for the off-season too, and the conductor's-eye video also goes to your careers page.
POV Image
One example, laid out through a participant's eyes from the meeting point to the ride home. The actual scenes and their order are set in the shooting plan for each tour.
CUT 010–3s
Show up. We handle the rest
AimOpens on how easy it is to join
CUT 023–10s
The guide knows the way
AimShows the ease only a tour gives
CUT 0310–22s
Hands-on stops are part of the route
AimShows there's more than sightseeing
CUT 0422–30s
Tour dates from our profile
AimEnds on the afterglow and points to the tour list
Process
Checking the itinerary, filming on the trip, delivery and secondary use, supported in four phases
Phase01
How many videos we can get, and what can't be filmed, is settled before the trip.
Phase02
We follow the tour conductor's route in one continuous line.
Phase03
We tighten it to a pace people watch to the end.
Phase04
We don't stop at delivery; we settle where it gets used.
What we watchAverage watch time, full-view rate
What we watchSaves, visits to the profile
What we watchRetention rate, branded search
What we watchCost per booking, bookings
What we watchTime on product page, booking rate
We take on one-off production, or full management including posting and analysis. Either way.
FAQ
As a guide, eight to ten from a six-hour day on the trip. On a tour whose itinerary stays within a city, two hours gives twelve videos' worth of material. Our operator walks the same route as the tour conductor, so the tour never stops.
As a rule we film so participants' faces don't appear. We follow the itinerary from the operator's point of view, so what appears is hands, scenery and food. Where someone can't be kept out of shot, we cut them out shot by shot before publication.
It can. Moving the lead role from a person to the itinerary makes viewers feel they are on the tour themselves. No staff or models need to appear, and there's the added benefit that it can stay on product pages without worrying about how long a likeness may be used.
We draw the line on scope at the first meeting. We check five things on one list: no-film areas, confidential information, likeness, music and industry rules. Places that need an application to the supplier are identified up front, and the plan is built only from what can be filmed.
Product pages, in-store screens, ads and the recruitment page are all open to you. Use, period and secondary use are always written into the contract at the outset. With no talent involved, it all runs without rights clearance.
We can start from that material. We pull the cuts that can be rebuilt as vertical video from footage shot on past tours or supplier video, and begin with re-editing. Finding the angle that works first, then moving to new shoots, is the reliable order.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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