Social × Video Marketing
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AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionPOV Video Production for Sports & Entertainment
We turn match day, from the gate to the seats and pitchside, plus the hours outside the game, into first-person (POV) vertical short video seen exactly as someone there sees it, and use it to drive attendance and ticket sales. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Show the view from the seat before they come
People who have never come know nothing of the matchday atmosphere or the view from the seats. POV that follows a fan's view from the gate to the seat lets them watch as if they were there.
Merit 02
A way in
A way in for people new to the sport
Your fans see your content, but there is no footage that lets newcomers in. POV that shows training, travel and backstage from a player's eye level is enjoyable even without knowing the rules.
Merit 03
No performers
Show behind-the-scenes work without showing faces
Most of the job is sponsor relations and venue operations, and days off fall when everyone else works. Job ads don't show that, but POV with no faces on camera can show it through the eyes of the staff behind the scenes.
Merit 04
Plenty of videos
Enough videos to reach young fans every week
Information sitting on official channels doesn't reach the screens young people actually watch. POV just adds a camera to everyday activity, so it yields plenty of videos for weekly posting.
Nine days in ten there is no game. Fans watch on social, and what they follow is the club
345 days
Nine tenths of the year has no game in it
A J1 club plays about 17 home league games a year, or roughly 20 including cup ties. The rest of the year offers little direct matchday revenue
real-sports (from financial information published by the J.League)57.3%
Six in ten fans watch on social
Share who view sports content on social media. Only 17.6% post anything themselves
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)41.7%
What gets looked at most is YouTube
The platform people use most to view sports content. X follows at 30.4%, Instagram at 29.0% and TikTok at 14.5%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)19.9%
What they follow is the club itself
The account type social viewers most often follow: official club accounts. Individual athletes come in at 15.1%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)30m views
Even a new league got 30m views in two years
Cumulative views on the official TikTok of a volleyball league in its second season, with 24,000 followers
TikTok Japan and SV.League partnership announcement, October 2025Why TripClear
Reason 01
Japan's first
A professional POV team
A chest-mounted camera follows the way from the gate to the seat, sharing the view from the stands without showing fans' faces. We are Japan's first social media marketing company officially recognized by Insta360.
Reason 02
10M+views/month
An organic track record that speaks for itself
What makes videos grow is something we have proven running accounts without ad spend. Videos are delivered cleared for reuse, so they work in paid ads, on ticketing pages and in sponsor proposals.
Reason 03
Sharp angles
Hands-on insight across industries
The route from the gate to the seat, training, travel, backstage. We pick out scenes that give newcomers a way in, and turn them into a shooting route and number of videos.
Reason 04
Fully handled
From filming to reuse, all in one place
8 to 10 videos from a six-hour day. Without cutting into training time, we build up enough to post on TikTok and Instagram every week. A video covering setup to teardown goes to your job ads.
POV Image
One example, laid out through a fan's eyes from the gate to the walk home. The actual scenes and their order are set in the shooting plan for each venue.
CUT 010–3s
This moment on match day
AimOpens on the rush of walking in
CUT 023–10s
A screen can't show how close this is
AimShows the distance you only get in person
CUT 0310–22s
You are inside this roar
AimLets viewers feel the peak
CUT 0422–30s
Next match from our profile
AimEnds on the afterglow and points to tickets
Results
Football Club / POV
Home games and open training sessions filmed in POV. From the turnstile to the touchline, the matchday experience shown through the eyes of someone there.
Attendance +1,500 during the engagement
Followers +5,000 on social
Process
Concept and shoot plan, filming, editing and delivery, the lot. All you provide is the time to film
Phase01
What each video shows is decided before we film.
Phase02
Filming is a camera added to what you already do.
Phase03
We build it at a pace people watch to the end.
Phase04
Delivery is where it starts. The one that took off gets worked hard.
What we watchAverage watch time, full-view rate
What we watchSaves, share of reach that is new
What we watchRetention rate, subscriptions
What we watchArrivals at the ticketing page, cost per acquisition
These are examples. What can be filmed changes with a club, a promoted event or a personal brand.
FAQ
It works without match footage. Honestly, what reaches people who don't know the sport is the time away from the game. The matchday experience from the gate to the seat, plus training, travel and community events seen through the athlete's eyes, carry it.
Yes, without faces. POV puts the operator's field of view on screen, so nobody has to be the subject. If you want to mix in ideas that do show faces, we propose those as a separate format alongside.
Eight to ten videos in a six-hour day, and up to twelve videos' worth in a two-hour slot. Training never stops for filming; it's a camera added to what you already do. We agree what can be filmed together at the first meeting.
Filming it yourselves is an option. We lend the Insta360 equipment and show you on site where to mount it and how long a cut should be, then your press officer or the players film. Editing and delivery stay with us.
As little as seven working days from concept. Secondary use is included, so it works in paid social, on ticketing pages, in sponsor pitch decks and on venue screens. Swap the translation and it works overseas too.
We have. We filmed home games and open training for Reilac Shiga FC in POV, and over the engagement attendance rose by 1,500 and social followers by 5,000. We have also produced first-person vlogs for talent. Work across other industries is collected on the POV Studio service page.
Case studies with sports and entertainment are shown in the results section on this page and in Works.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.
We work with club teams, sports clubs, fitness clubs and gyms alike, because the daily life of training and the facility becomes the material.
In the sports industry, we run social media for a club team.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
