
01
The empty seats stay empty
Someone who has never been has no idea what the day feels like or what the view from the seat is.
The fixWe follow the gate to the seat through a spectator's eyes, so the atmosphere and the view travel.
Social × Video Marketing
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The charge of a live crowd doesn't travel until you are in the seat. We film the journey from the gate to your seat, and the hours away from the game, through the eyes of the person who is there.
Numbers
345 days
Nine tenths of the year has no game in it
A J1 club plays about 17 home league games a year, or roughly 20 including cup ties. The rest of the year offers little direct matchday revenue
real-sports (from financial information published by the J.League)57.3%
Six in ten fans watch on social
Share who view sports content on social media. Only 17.6% post anything themselves
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)41.7%
What gets looked at most is YouTube
The platform people use most to view sports content. X follows at 30.4%, Instagram at 29.0% and TikTok at 14.5%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)19.9%
What they follow is the club itself
The account type social viewers most often follow: official club accounts. Individual athletes come in at 15.1%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)30m views
Even a new league got 30m views in two years
Cumulative views on the official TikTok of a volleyball league in its second season, with 24,000 followers
TikTok Japan and SV.League partnership announcement, October 20259.01m
J.League fans fell 5% in a year
Estimated J.League fan base, down 5.4% year on year. Japanese professional baseball is flat at 22.18m
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)Issues

01
Someone who has never been has no idea what the day feels like or what the view from the seat is.
The fixWe follow the gate to the seat through a spectator's eyes, so the atmosphere and the view travel.

02
The information sits on official channels. It never reaches the screens people actually look at.
The fixWe produce enough to post every week and put it where younger fans are, on TikTok and Instagram.

03
It reaches existing fans, but there is nothing that lets someone who doesn't know the sport find a way in.
The fixWe film training, backstage and the rest — the way in for people who don't know the sport.

04
Most of the job is sponsor liaison and running the venue, and the hours are the inverse of everyone else's. None of that appears on a job posting, so people leave once they arrive.
The fixWe film one video from set-up to load-out and put it in your job ads.
Results
Football Club / POV
Home games and open training sessions filmed in POV. From the turnstile to the touchline, the matchday experience shown through the eyes of someone there.
Attendance +1,500 during the engagement
Followers +5,000 on social
The atmosphere in a stadium doesn't survive a wide shot.
Filmed at eye level, it reaches people who have never been.
Process
Concept and shoot plan, filming, editing and delivery, the lot. All you provide is the time to film
Phase01
What each video shows is decided before we film.
The route from the gate to the seat, training and travel, community work, backstage before the doors open. We line up what can be filmed, then set the order and the number of videos.
Phase02
Filming is a camera added to what you already do.
Our crew can come to you, or we can lend the equipment for your press officer or your players to wear. The second option turns time on the road into material too.
Phase03
We build it at a pace people watch to the end.
Cuts of 0.8 to 1.8 seconds set the pace, and crowd noise and footsteps stay in as material for immersion. The club or agency reviews before anything is published.
Phase04
Delivery is where it starts. The one that took off gets worked hard.
Delivery takes as little as seven working days from concept. Secondary use is included, so it works in paid social, on ticketing pages, on venue screens and in sponsor pitch decks.
FAQ
It works without match footage. Honestly, what reaches people who don't know the sport is the time away from the game. The matchday experience from the gate to the seat, plus training, travel and community events seen through the athlete's eyes, carry it.
Yes, without faces. POV puts the operator's field of view on screen, so nobody has to be the subject. If you want to mix in ideas that do show faces, we propose those as a separate format alongside.
Eight to ten videos in a six-hour day, and up to twelve videos' worth in a two-hour slot. Training never stops for filming; it's a camera added to what you already do. We agree what can be filmed together at the first meeting.
Filming it yourselves is an option. We lend the Insta360 equipment and show you on site where to mount it and how long a cut should be, then your press officer or the players film. Editing and delivery stay with us.
As little as seven working days from concept. Secondary use is included, so it works in paid social, on ticketing pages, in sponsor pitch decks and on venue screens. Swap the translation and it works overseas too.
We have. We filmed home games and open training for Reilac Shiga FC in POV, and over the engagement attendance rose by 1,500 and social followers by 5,000. We have also produced first-person vlogs for talent. Work across other industries is collected on the POV Studio service page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT