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Travi Travel App Company information MissionPOV Video Production for Hair Salons
We turn a salon treatment, from leaning back at the shampoo basin to the final mirror, into first-person (POV) vertical short video seen exactly as the client sees it, and use it to drive named bookings and hiring. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Show your skill and your salon's feel
On booking portals, people can only compare prices and discounts. POV from the client's chair tends to be watched to the end, and gives people other reasons to choose you: your skill and the feel of your salon.
Merit 02
Salon assets
Footage that stays with the salon
The more you rely on individual stylists' posts, the more footage disappears when they leave. In POV the treatment, not the person, is the star, so the salon looks the same whoever is working.
Merit 03
No performers
Show the work without showing faces
Beauty students thinking of applying start by searching the salon's name. POV needs no faces on camera, so staff feel no pressure, and candidates can see an assistant's day before they apply.
Merit 04
Plenty of videos
Film without stopping treatments
Assigning a stylist to filming means no treatments during that time. POV films everyday work with a body-worn camera, so one shoot becomes footage for many videos.
Salon numbers keep growing. The salons people choose are the ones you can see inside
274,070premises
Salons are still increasing
Registered beauty premises in Japan. Stylists in employment number 579,768, and both figures are up on the previous year
Ministry of Health, Labour and Welfare, Report on Public Health Administration and Services, as of March 202436.7%
What people look at is who is good at what
The most-valued element on a salon page on a booking site: being able to see what each stylist is good at. Staff photos come in at 31.1%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)24.6%
Photos in greater number get seen more
Share who rate plenty of photos as important. Among 15-19s it rises to 40.0%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)17.9%
Stopped updating? Photos lose points for that alone
Share who rate lots of new photos and frequent updates as important. Among 15-19s, 30.5%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)Why TripClear
Reason 01
Japan's first
A professional POV team
Japan's first social media marketing company to become an official Insta360 partner. We film the stylist's hands and the client's view from the chair, creating salon footage that doesn't depend on any one stylist.
Reason 02
10M+views/month
An organic track record that speaks for itself
With the judgment we built growing accounts without ad spend, we pick winners by saves and average watch time. The videos that get a response go to your booking page and to ads targeted at your local area.
Reason 03
Sharp angles
Hands-on insight across industries
The shampoo station, color application, the final blow-dry. We list the treatments the salon wants to show and decide the order and number of videos. This is where reasons to choose you beyond price take shape.
Reason 04
Fully handled
From filming to reuse, all in one place
We shoot in open weekday slots once or twice a month, and two hours give 12 videos' worth. With multiple locations we also prepare shared cuts, and the staff's-eye video goes to your recruiting page.
POV Image
One example, laid out through the stylist's eyes from before the cut to the finish. The actual scenes and their order are set in the shooting plan for each salon.
CUT 010–3s
Frizzy hair. Now what?
AimOpens on the viewer's own problem
CUT 023–10s
We cut only here
AimShows technique in a close hand shot
CUT 0310–22s
Dry it and it holds
AimShows the steps up to the finish
CUT 0422–30s
Book from our profile
AimEnds on the result and points to booking
Results
Hair Salon / POV
Built around short video following an assistant's day in POV, we produced the video for the salon's account.
2 months to 23,000 followers
Graduate applications 6 to 180 (30x)
Hair Salon / Watch Time
The treatment and the conversation in the salon, in first person. We built up video that people watch to the end.
Average watch time 37.55 seconds
Full-view rate 14.3%
Process
Concept and shoot plan, then filming, editing and delivery. All the salon provides is the time to film
Phase01
What gets decided before filming is which moment of which treatment to show.
Phase02
A way of filming that never stops the stylists' hands.
Phase03
Editing tightens the pace until people watch to the end.
Phase04
Delivery isn't the end. It's the start of working the one that took off.
What we watchAverage watch time, full-view rate
What we watchSaves, clicks on the booking link
What we watchRetention rate, subscriptions
What we watchCompleted bookings, applications, cost per acquisition
What we watchRequests to visit, time on the booking page
Take us on for production alone, or for posting and analysis as well. Either works.
FAQ
It comes through without talent. POV moves the lead role from a person to an experience: the camera traces the stylist's hands and the client's line of sight, so viewers watch it as though they were in that chair. If you do want faces, we plan that separately.
We build the shoot so they never enter the frame. The standard angles are the hands, the back of the head and reflections in the mirror. We don't film angles that catch the waiting area, lockers, client records or other clients. If staff appear on camera, we agree written consent and a deletion policy at the first meeting.
We fit shoot days into the gaps in your diary. With one operator tracing the hands at work, two hours is enough for twelve videos. We can also lend you the equipment and have your own staff film, splitting the work between us.
From everything we have run, sticking to one format is what wears thin. We keep POV as the mainstay and mix in behind-the-scenes, a day in a stylist's life and trend-led ideas, swapping them as the response tells us. Anything that takes off is built to run as an ad too.
You can start with a single video. For ongoing work there are three plans: five, eight or twelve videos a month. The salon work we have done is on this page.
Case studies with hair and beauty salons are shown in the results section on this page and in Works.
All of those. Secondary use is included, so they transfer straight to paid social, booking pages, recruitment pages and in-salon signage. We check how the result is described against pharmaceutical and advertising rules before editing.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.
We manage accounts for hair and beauty salons on an ongoing basis. From presentation that leads to nominated bookings to posts for recruiting staff, we have been through the usual sticking points of the beauty industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
