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The search for a flat is mostly over before anyone walks into your office. We make room tours that trace exactly what a viewer would see, with no talent.
TikTok
Instagram
YouTube
Numbers
63.6%
The property information people see on social is viewing video
The most common property information people saw on social media: viewing videos and room tours
Ielove GROUP, 202654.3%
What gets looked at most is photos of the property
The top thing people weight in a listing. Local market rates come in at 36.9%
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)26.3%
People who weight video grew in a single year
Share who weight property video in a listing, up 4.9pt on the previous year
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)2.6properties
The shortlist is set before anyone comes to view
Average number of properties actually viewed by people who signed. The lowest since FY2005
SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)66.4%
Two in three Gen Z look for a flat on social
Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos
Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)47.4%
Half of agencies still aren't using social media
Estate agencies who said they make no use of social media. Only 12.6% use it actively
Ielove GROUP, March 2026 (estate agencies, n=95)Issues
01
On a screen of near-identical property cards, neither the space nor the layout comes through before the thumb moves on.
The fixWe follow the walk from the station, the entrance and the bathroom as the tenant would see them, layout included.
02
Key handovers and viewings fill the day, and there is nowhere to find the slack to stop work for a shoot.
The fixWe film alongside key handovers and vacancy checks, so the work never stops.
03
At hundreds of thousands of yen a video you never get enough at-bats, and the budget runs out before you find the angle that works.
The fixEight to ten videos in a day gives you the at-bats, and only the one that gets a response goes into ads.
04
From outside, what property management actually involves is unknown. You only realise you are short-staffed just before the peak, and advertising then is too late.
The fixWe film a day of accompanied viewings and put it on your recruitment page and job ads.
Solution
01
We settle whose eyes the flat is seen through first, then turn it into an order and a count: the walk from the station, the entrance, the bathroom, the windows.
02
What appears is the agent's hands, the sound of the key turning and their voice. Consent for likeness, and what happens when someone leaves, simply never arise.
03
Simply going along to key handovers and vacancy checks gives eight to ten videos in a six-hour day, or twelve videos' worth in two hours. Delivery takes as little as seven working days.
04
Secondary use is included, so it goes straight onto listing pages. The day of accompanied viewings goes to your recruitment page and job ads, and anything that gets a response goes into ads targeted by area.
What we watchViews, average watch time
What we watchSaves, reach, visits to the profile
What we watchRetention rate, views from search
What we watchVideo play rate, appointment bookings
What we watchEnquiries, cost per enquiry
One shoot exports to several platforms, so getting the volume up on one of them first is the faster way round.
Process
From deciding the point of view, through crewed filming, editing, delivery and repurposing into ads, supported together
Phase01
It starts with whose eyes, and in what order.
We start by asking about the people in your area and the property types that come vacant most. We pick whose point of view it is, then turn that into an order and a count. Ideas that don't name a specific property run in parallel.
Phase02
We film it all while you are checking vacancies or handing over keys anyway.
Either our crew comes to you, or we lend the equipment and your own staff film. Both work. With nobody on camera, the range of what can be filmed stays wide.
Phase03
We build for the pace people will watch and for wording that clears the rules, at the same time.
Cuts of 0.8 to 1.8 seconds with sound layered over go after full-view rate. Rent and availability wording is checked at the edit too, and you review before anything is published.
Phase04
After delivery it keeps being used as an asset.
Delivery in as little as seven working days. Secondary use is included, so it can sit on listing pages and recruitment pages. Video for a property that has been let is removed or replaced under rules we agree with you.
FAQ
It comes across perfectly well. The format moves the lead role from a person to the flat: opening the front door, walking the hallway, opening a window, all from a viewer's line of sight. Only the agent's hands and voice appear, and there is nobody to cast.
The standard is 30,000 to 80,000 yen a video. You can choose five, eight or twelve a month, and with the right set-up we can run at twenty a month. We quote once we know the number of properties and the area to be covered.
Social posts count as property advertising too. We put ideas that don't name a specific property at the core, and for video that does show a property we agree the removal and correction rules, and the wording rules, with you first.
That is actually the better way round. Filming while you do key handovers and vacancy checks gives twelve videos' worth in two hours. Film in the quiet months, hold it as stock, and start posting just before the peak.
Editing only is fine. There are three set-ups: we film, we lend equipment with a shooting guide, or we recut material you already have. Even when your team films, keeping concept and editing with us is the safer split.
That gets closed off before anything runs. We list what may and may not be filmed, and settle what stays out of frame — neighbouring nameplates, car number plates, windows of nearby homes — before the shoot starts.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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