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POV Studio for Real Estate

POV Video and
Room Tours for Real Estate

We turn a viewing, opening the door, walking the rooms and checking the view from the window, into first-person (POV) vertical short video seen exactly as a house-hunter sees it, and use it to drive branch visits and viewing bookings. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.

  • TikTok
  • Instagram
  • YouTube

Why POV

4 benefits of POV video for real estate

  • Illustration of a scrolling screen packed with near-identical property cards

    Merit 01

    Longer viewing

    Space and layout come through the screen

    On screens full of similar listing cards, neither room size nor layout comes across. POV that moves from the station to the entrance and the kitchen and bath through a resident's eyes lets people picture living there before a viewing.

  • Illustration of an estate agent running with keys in hand in front of a packed diary

    Merit 02

    No downtime

    Film it all during viewings

    Key handovers and viewings fill the day, leaving no room to stop work for filming. POV needs no cast and no setup, and can be filmed with a camera worn by whoever is showing the property.

  • Illustration of an agent running with a bunch of keys, an empty desk beside them and an empty business-card holder

    Merit 03

    No performers

    Show property management without showing faces

    Few outsiders know what rental property management involves. POV doesn't show staff faces, so you can show a day of accompanying viewings without worrying about consent or what happens after someone leaves.

  • Illustration of a staff member staring at a silent desk phone and an empty email inbox

    Merit 04

    More attempts

    Post more to find what brings inquiries

    Pay full production costs for each video and the budget runs out before you find an angle that works. POV gives you many videos at once, so you can post them and narrow down to the formats that bring inquiries.

Numbers

Flats get shortlisted on video.Photos and video matter more every year,and half the agencies still don't use them

63.6%

The property information people see on social is viewing video

The most common property information people saw on social media: viewing videos and room tours

Ielove GROUP, 2026

54.3%

What gets looked at most is photos of the property

The top thing people weight in a listing. Local market rates come in at 36.9%

Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)

26.3%

People who weight video grew in a single year

Share who weight property video in a listing, up 4.9pt on the previous year

Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)

2.6properties

The shortlist is set before anyone comes to view

Average number of properties actually viewed by people who signed. The lowest since FY2005

SUUMO Research Center, FY2023 Survey of Rental Tenants (n=1,359)

66.4%

Two in three Gen Z look for a flat on social

Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos

Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)

47.4%

Half of agencies still aren't using social media

Estate agencies who said they make no use of social media. Only 12.6% use it actively

Ielove GROUP, March 2026 (estate agencies, n=95)

Why TripClear

Four reasons real estate companies choose TripClear for POV video

  • Illustration of a studio where a person wearing a chest-mounted first-person camera is flanked by a director at a monitor and an editor in headphones

    Reason 01

    Japan's first

    A professional POV team

    Insta360 made us the first social media marketing company in Japan to become an official partner. All that appears is staff hands, the sound of a key turning and a voice, so likeness consent never comes up.

  • Illustration of play, heart and save icons rising from a row of vertical phones, with a growth curve behind and a sprout at their feet

    Reason 02

    10M+views/month

    An organic track record that speaks for itself

    We apply the criteria we built growing accounts without relying on ads to your properties too. Videos that get a response go into area-targeted ads, and footage cleared for reuse goes onto listing pages.

  • Illustration of cards showing the scenes to feature, connected by arrows to a vertical video frame

    Reason 03

    Sharp angles

    Hands-on insight across industries

    First we decide whose eyes the room is seen through. Then the walk from the station, the entrance, kitchen and bath, the windows: we set the shooting order and number of videos in the order a resident would go.

  • Illustration of icons for strategy, planning, filming, posting and analysis on a single loop around a vertical phone

    Reason 04

    Fully handled

    From filming to reuse, all in one place

    We tag along on key handovers and vacancy checks, getting 8 to 10 videos from a six-hour day, delivered in as little as seven business days. A video of a day spent accompanying viewings goes to your careers page and job ads.

POV Image

A POV video for real estate and rental agencies, pictured as one take

One example, laid out through the viewer's eyes from unlocking the door to stepping onto the balcony. The actual scenes and their order are set in the shooting plan for each property.

  1. CUT 010–3s

    First-person sketch of a hand putting a key into an apartment door

    The viewing starts here

    Unlocking the front door

    AimSays “this is a viewing” within the first second

  2. CUT 023–10s

    First-person sketch of a hallway opening onto a bright, empty living room with a large window

    Past the hall, this much light

    From the hall to the living room

    AimShows the flow a floor plan can't

  3. CUT 0310–22s

    First-person sketch of two hands opening closet doors onto shelves and a rail

    All of it fits in here

    Opening the closet

    AimShows early what tenants check later

  4. CUT 0422–30s

    First-person sketch of a hand sliding open a balcony door onto a view of the neighbourhood

    Book a viewing from our profile

    Stepping onto the balcony

    AimEnds on the view and points to a viewing

Process

How it actually runs in real estate, from concept through delivery and reuse

Workflow

From deciding the point of view, through crewed filming, editing, delivery and repurposing into ads, supported together

Illustration of the planning phase, where the point of view, the scenes and the shooting order are decided

Phase01

Concept and shoot plan

It starts with whose eyes, and in what order.

Illustration of the filming phase, using an Insta360 to capture the viewing route in POV

Phase02

Filming (crewed, or equipment on loan)

We film it all while you are checking vacancies or handing over keys anyway.

Illustration of the editing phase: producing captions and thumbnails

Phase03

Editing and review

We build for the pace people will watch and for wording that clears the rules, at the same time.

Illustration of the phase where delivered video is analysed and repurposed to ads and listing pages

Phase04

Delivery, reuse, and what happens after a let

After delivery it keeps being used as an asset.

Where the videos go, and how each one is used

TikTok Discovery. Found on the angle and the point of view

What we watchViews, average watch time

Instagram Reels Where consideration lands. Room tours that stand up to comparison

What we watchSaves, reach, visits to the profile

YouTube Longer accompanied viewings. An asset that shows up on brand search

What we watchRetention rate, views from search

Your own site and listing pages The same video embedded in listings and the company profile

What we watchVideo play rate, appointment bookings

Repurposed into paid social Winning videos recut to 10-20 seconds and run as ads

What we watchEnquiries, cost per enquiry

One shoot exports to several platforms, so getting the volume up on one of them first is the faster way round.

FAQ

Questions we are often asked in real estate and housing

With no talent and no faces, does the property really come across?

It comes across perfectly well. The format moves the lead role from a person to the flat: opening the front door, walking the hallway, opening a window, all from a viewer's line of sight. Only the agent's hands and voice appear, and there is nobody to cast.

What does a video cost, how many can you make a month, and how fast?

The standard is 30,000 to 80,000 yen a video. You can choose five, eight or twelve a month, and with the right set-up we can run at twenty a month. We quote once we know the number of properties and the area to be covered.

What do we do with video of a property that has already been let?

Social posts count as property advertising too. We put ideas that don't name a specific property at the core, and for video that does show a property we agree the removal and correction rules, and the wording rules, with you first.

We can't attend shoots in the busy season. Can we film in bulk in the quiet months?

That is actually the better way round. Filming while you do key handovers and vacancy checks gives twelve videos' worth in two hours. Film in the quiet months, hold it as stock, and start posting just before the peak.

Can we film it ourselves and ask you to edit only?

Editing only is fine. There are three set-ups: we film, we lend equipment with a shooting guide, or we recut material you already have. Even when your team films, keeping concept and editing with us is the safer split.

We're worried about tenants or neighbours appearing on camera.

That gets closed off before anything runs. We list what may and may not be filmed, and settle what stays out of frame — neighbouring nameplates, car number plates, windows of nearby homes — before the shoot starts.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.

Do you have case studies or a track record with real estate?

We have not published any case studies for real estate. We share results and approaches from similar industries when we talk. Our track record across industries is collected in Works.

Can posts follow the real estate advertising rules (the fair competition code)?

Yes. We check the labelling and property details before posting, in line with the ban on exaggerated advertising under the Real Estate Brokerage Act, the fair competition code of the Real Estate Fair Trade Council, and the Act against Unjustifiable Premiums and Misleading Representations. Where the line sits for what can be written in real estate is decided before operations start.

Get in touch

Room tour video for real estate.
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Free consultations and quotes available