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System Integration for Travel Agencies

System Integration for
Travel Agencies

The videos are being watched, but bookings still come by phone and in branches. We connect the booking system, LINE and ad measurement, and put the layer that catches your marketing in order.

  • Reservation system
  • Official LINE account
  • Booking form
  • Meta ads and measurement tags
  • Direct site

Numbers

70% of bookings come from phones. Nine in ten travellers use LINE, and bookings from video are up 3.7 times

70%

28.3%2014 70%2025

Travel bookings: 70% happen on a phone

Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began

JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)

88.2%

Nine in ten travellers use LINE

LINE use among people who travelled domestically in the past year (n=1,030). The highest of any social app used on smartphones

JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 2025

270% growth

Bookings from video rose 3.7x in six months

Growth in bookings in Japan through the path that lets people book stays and activities from video (TikTok GO), over the last six months against the previous period

TikTok Newsroom official announcement as of April 2026 (platform's own announcement)

Why EC & System Integration

4 benefits of system integration for travel agencies

  • Illustration of a traveller walking past a travel agency counter lined with brochures, looking at a vertical phone screen

    Merit 01

    Apply on the spot

    Book the tour you saw at night, right away

    If your product page lists only a phone number and a store address, people who watch a video at night can't book, and by morning they've forgotten. With a booking screen, they can go ahead while they still want to go.

  • Illustration of a tour conductor's empty desk and a counter assistant handling several enquiries alone

    Merit 02

    No more double entry

    Bring counter, phone and web bookings together

    Counter forms, phone notes, web form notifications. When each is logged separately, staff carry all the confirmation calls and copying. Bring them into one booking system, and those hands are freed up.

  • Illustration of bookings scattered across the counter, the phone and a web form, with the tally sheet in the middle left blank

    Merit 03

    Counted in bookings

    See bookings for every ad

    With no tracking on booking completion and the booking system on an outside domain, ad performance can only be judged by impressions and clicks. Send bookings back, and you can see which tour ads worked.

  • Illustration of an arrow running from a chat bubble to a calendar, representing a return visit

    Merit 04

    LINE as the front desk

    Stay connected on LINE after the trip

    Even with more friends, the list sits idle if they can't book. When people can book on LINE and receive messages after they return, it becomes the desk they come back to for every trip.

Why TripClear

Four reasons travel agencies choose TripClear for system integration

  • Illustration of a central hub linked to icons such as a cart, calendar, bed, speech bubble and chart

    Reason 01

    Keep your tools

    Works with 20+ tools

    We check how tour bookings come in and who handles LINE and the website, then add a booking system. A path to book through LINE too means night-time bookings are no longer lost.

  • Illustration of a phone chat with a coupon and notification, circled by an arrow carrying a shopping bag, calendar, shop entrance and heart

    Reason 02

    Repeats included

    Built for nurturing, not just connection

    The rich menu leads straight to the booking screen, while confirmations, pre-departure notices and post-trip suggestions go out automatically. We design for the next booking even after the trip ends.

  • Illustration of a creator's vertical video branching into an ad target and megaphone and an official account feed, overlaid with a rising growth curve

    Reason 03

    Joined-up channels

    Stronger together with our marketing services

    We place the pixel and the Conversions API on the booking confirmation page to count bookings. If an outside-domain booking system leaves gaps in tracking, we tell you where before we start.

    Services to combine with

  • Illustration of two people with a wrench and a notebook adjusting things while watching dashboard charts

    Reason 04

    Through operation

    We don't stop at setup

    Product page updates, LINE messages and monthly booking reports are all on us. Admin access and manuals are handed over as a set at the end, in a form your branches can run.

Process

From the audit through building the integrations to operation and handover: how it runs

Workflow

Before we start, we need two things: account details for the tools you use, and how bookings are taken in your branches

Illustration of two people reviewing the current setup at a table where a booking ledger, laptop, phone and sticky notes are tangled together by lines

Phase01

Discovery and taking stock

We identify what you use and where manual work appears.

Illustration of someone drawing a flow diagram on a whiteboard, connecting phone, calendar, chat and cart icons with a single line

Phase02

Designing the paths and the systems

From watching a video to booking, one unbroken line.

Illustration of a laptop showing admin toggles, a calendar and product cards being configured, with gears and connectors around it

Phase03

Build and configure

All the configuration inside the admin screens is done by us.

Illustration of someone explaining to staff with a tablet next to a checklist board, for the testing and training phase

Phase04

Testing and training

We go live once we have confirmed branch staff won't get lost.

Illustration of someone planning the next improvement while looking at a dashboard with a rising graph, notifications, chat and a cycle arrow

Phase05

Operation, improvement and handover

We keep it running after launch, and hand it over in a form that stays with you.

What we connect at a travel agency, and what we watch on each

Official LINE account Pre-departure information, contact on the trip, and selling the next trip after return

What we watchLINE followers, bookings from messages

Booking system for tours and activities Taking round the clock what used to come by phone and in branches

What we watchOnline bookings, share of night-time bookings

Booking forms and payment People arriving from a video can book on the spot

What we watchForm completion rate, drop-off points

Meta ads and measurement tags Making ad results readable as bookings

What we watchCost per booking, tracking coverage

Official site and product pages Carrying people from a video through to a booking

What we watchProduct page arrivals, booking rate

For tools not listed here, we check the specification and tell you whether they can be connected.

FAQ

Questions we are often asked by travel agencies

Can we keep the booking system we already use?

There's no need to change the booking system. We build around the system, official LINE account and website you already use. Existing followers and customer data stay as they are. We don't recommend switching unless it clearly saves work.

Each branch has its own LINE account. Can they be combined?

The first thing we settle is who holds access and responsibility. The accounts can be brought into one, or kept per branch with just the measurement and paths aligned. We decide once the head office and branch split is on an organisation chart.

The Travel Agency Act requires documents to be issued at booking. Can that work with online bookings?

Electronic delivery of the transaction terms document and the contract document is handled by the booking system's own features. At the first meeting we sort out which document goes out at which stage, and configure it in line with your terms and conditions.

We're concerned about handling personal data and payments.

We don't take custody of payments or personal data. We use the mechanisms the booking system and payment provider already offer; our part is configuration and integration. The access we hold is limited to what is needed.

Can we ask for just the configuration, or just one area?

Just one part is fine. Only the LINE and booking system integration, only the Meta pixel, only registering products. One-off requests like these are welcome.

How is the fee decided?

Initial set-up and build are quoted as a package based on the work, and managed operation monthly. That is the basic shape of a quote. We agree the scope of the integration at the first meeting and send it with a breakdown of the quote.

Services

Every social marketing service can be taken
on its own or in combination

Social Media Management

End-to-end support from account strategy through filming, editing, posting and analytics

Supported platforms
Instagram TikTok YouTube
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POV Studio

First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through

Supported platforms
TikTok Instagram YouTube
View service →

Influencer PR

Cast the right creators for your goal from a network of over 20 million combined followers

Supported platforms
Instagram TikTok YouTube
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Social Ads Management

Small tests identify the winners first, so budget goes only where it drives traffic and revenue

Supported platforms
YouTube TikTok Meta
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Inbound Tourism Marketing

Multilingual social marketing that maximizes the inbound visitors you attract

Supported platforms
Instagram TikTok Xiaohongshu (RED)
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Full-Funnel Marketing

Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI

Supported platforms
Google (SEO) Meta Instagram TikTok LINE
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Performance-based Recruitment Marketing

Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you

Supported platforms
TikTok Instagram YouTube Meta LINE
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Japan Market Entry Marketing

End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation

Supported platforms
TikTok Instagram YouTube Meta
View service →

EC Operations & System Integration

Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land

Supported platforms
LINE Meta Instagram TikTok
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System integration for
travel agencies.
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